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Aimée Look

@aimlo.bsky.social
289 followers 197 following 26 posts

Reporter, The Wall Street Journal and Dow Jones Newswires. Formerly The Logic, Bloomberg & CNN. aimeelook.journoportfolio.com

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Aimée Look @aimlo.bsky.social · 26/08/2025
I've just joined Dow Jones Newswires and the Wall Street Journal as a reporter in Barcelona. Write me! aimee.look@wsj.com
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Talking Biz News @talkingbiznews.bsky.social · 25/08/2025
@aimlo.bsky.social hired as a reporter for @wsj.com/Dow Jones Newswires in Barcelona: talkingbiznews.com/media-news/d...
talkingbiznews.com
Dow Jones Newswires hires Look as reporter in Barcelona - Talking Biz News
Dow Jones Newswires has hired Aimee Look as a reporter in Barcelona. She has been a general assignment reporter at The Logic in Toronto since October 2024. Before that, she interned in the Toronto bur...
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Joanna Smith @joannasmith.bsky.social · 04/07/2025
Canada imported a little less than $1.1 million worth of American wine in May—a 98 per cent decrease from the same month last year. What's going on? Check out The Big Read for @thelogic.co by me and @aimlo.bsky.social thelogic.co/news/the-big... #TradeSky #Wine
thelogic.co
Who's winning and who's getting crushed in Canada's war on U.S. wine - The Logic
California winemakers are feeling the pain of bans and boycotts. So are the Canadians who sell their products
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Emma Buchanan @embuchanan.bsky.social · 10/06/2025
Ottawa wants to build 500,000 homes per year, but decades absent from affordable housing might mean they've lost the expertise to do so. Now, experts say Carney must be strategic about what type of home—not just how many—are built. Read my latest for @thelogic.co thelogic.co/news/build-c...
thelogic.co
Why Canada can’t just build its way out of the housing crisis - The Logic
Mark Carney wants the government to get back into building homes. Decades of neglect might put a wrench in his plans.
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Aimée Look @aimlo.bsky.social · 03/06/2025
Microsoft President Brad Smith's interview with @thelogic.co on data centres, data sovereignty and the tech giant’s open relationship with OpenAI: thelogic.co/news/the-int...
thelogic.co
Why Microsoft is still bullish on Canada - The Logic
President Brad Smith on data centres, data sovereignty and the tech giant’s open relationship with OpenAI
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James Temperton @jtemperton.bsky.social · 14/05/2025
As Trump's war on DEI raged, Shopify laid off teams that supported Black and Indigenous entrepreneurs and shut down initiatives that supported similar work internally. This is the untold story of how Shopify killed DEI. By @muradhem.bsky.social and @aimlo.bsky.social. thelogic.co/news/the-big...
thelogic.co
The untold story of how Shopify killed DEI - The Logic
Shopify says it wants to make commerce better for everyone. Insiders tell a different story.
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David Reevely @davidreevely.bsky.social · 14/05/2025
This story about the rise and fall of equity initiatives at Shopify, by colleagues @aimlo.bsky.social and @muradhem.bsky.social, is about seven different cautionary tales in one. Phenomenal reporting. thelogic.co/news/the-big...
thelogic.co
The untold story of how Shopify killed DEI - The Logic
Shopify says it wants to make commerce better for everyone. Insiders tell a different story.
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Aimée Look @aimlo.bsky.social · 31/05/2025
US investors at Web Summit, one of North America’s biggest tech conferences, are on the hunt—unfazed by the trade war. And founders can’t be choosers if investment isn’t Canadian because the funds ultimately prop up the Canadian economy, say Tailscale and Clio CEOs. thelogic.co/news/web-sum...
thelogic.co
U.S. investors’ dominance of Canadian tech doesn't matter, industry says - The Logic
Founders can't be choosers if investment isn't Canadian because the funds ultimately prop up the Canadian economy, say Tailscale and Clio CEOs
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Aimée Look @aimlo.bsky.social · 14/05/2025
This is the whole story of how Shopify shut down its diversity, equity and inclusion programs. thelogic.co/news/the-big...
thelogic.co
The untold story of how Shopify killed DEI - The Logic
Shopify says it wants to make commerce better for everyone. Insiders tell a different story.
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Aimée Look @aimlo.bsky.social · 14/04/2025
If you're a Canadian who travels to the U.S. frequently for business, I'd love to speak with you for a story. DM me!
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Aimée Look @aimlo.bsky.social · 07/04/2025
ICYMI: Exclusive - Sanctuary AI will bring in U$125M by selling its majority stake in Apptronik (valued at U$1.4B). Sanctuary also secured two prominent U.S. venture capital firms as co-lead investors in a new U$50M Series B-2 fundraising round. thelogic.co/news/exclusi...
thelogic.co
Sanctuary AI is selling its stake in Apptronik as it tries to raise US$175M - The Logic
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Joanna Smith @joannasmith.bsky.social · 28/03/2025
Scoop! Great work by my colleagues @aimlo.bsky.social & @catherinemcintyre.bsky.social
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Aimée Look @aimlo.bsky.social · 28/03/2025
Exclusive: The company behind Sheertex rip-resistant tights has raised roughly US$40 million in a deal that would see founder Katherine Homuth step down as CEO. Montreal-based SRTX would otherwise run out of money in April, sources said w/ @catherinemcintyre.bsky.social thelogic.co/news/exclusi...
thelogic.co
SRTX has a deal to raise roughly US$40M as it scrambles to stave off insolvency - The Logic
The company secured commitments from key investors as founder and CEO Katherine Homuth agreed she will step down
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David Reevely @davidreevely.bsky.social · 20/03/2025
The tech-forward crew at Build Canada has a lot of ideas for how to strengthen the country in a difficult time. Fourteen papers published so far. Every single one of them led by a man. Colleague @catherinemcintyre.bsky.social talked to them about what's going on there. thelogic.co/news/build-c...
thelogic.co
Build Canada has published 14 policy ideas—all of them written by men - The Logic
Senior figures behind Build Canada say it’s wrong to characterize the project as male-led and that questions about diversity distract from the issues it is trying to address.
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Aimée Look @aimlo.bsky.social · 20/03/2025
No, Toronto isn’t spending $10.7M to scalp FIFA World Cup tickets thelogic.co/news/toronto...
thelogic.co
No, Toronto isn't spending $10.7M to scalp FIFA World Cup tickets - The Logic
Toronto is one of several World Cup host cities considering selling hospitality packages in an attempt to recoup costs through a deal with FIFA
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Aimée Look @aimlo.bsky.social · 17/03/2025
NEW: Glencore is in talks to acquire Li-Cycle, a Toronto-based EV battery recycling startup once valued at US$1.7 billion that has seen its valuation plunge 99 per cent. thelogic.co/news/glencor...
thelogic.co
Glencore is in talks to acquire Li-Cycle, the beleaguered Canadian EV battery recycling company - The Logic
Once expected to be a prominent player in Canada’s EV supply chain, Li-Cycle’s valuation has plunged nearly 99 per cent
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Joanna Smith @joannasmith.bsky.social · 07/03/2025
The U.S. is making more seizures of illegal eggs than fentanyl at its Canadian and Mexican borders, my colleagues Laura Osman and @aimlo.bsky.social report in this excellent bit of data-driven journalism for @thelogic.co thelogic.co/news/canada-... #TradeSky #CanadaUSTrade #EggPrices
thelogic.co
The U.S. is making more seizures of illegal eggs than fentanyl at its Canadian and Mexican borders - The Logic
Since October, U.S. customs officers have made 3,768 seizures of bird and poultry-related products, including eggs, compared to 352 fentanyl seizures.
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James Temperton @jtemperton.bsky.social · 07/03/2025
New: U.S. border officers are now making more seizures of eggs than fentanyl. Since October, officers have made 3,768 seizures of bird and poultry-related products, compared to 352 fentanyl seizures. U.S. egg hunters are now a common sight at border grocery stores. thelogic.co/news/canada-...
OTTAWA and NIAGARA FALLS — United States customs officers are making more seizures of poultry products, including eggs, than fentanyl, according to an analysis of official data by The Logic.

The U.S. has reported a 36 per cent jump in people trying to bring eggs into the country illegally since October, compared to the same period last year, as avian flu drives up costs. At the northern border with Canada, U.S. Customs and Border Protection’s (CBP) Detroit field office also recorded a 36 per cent increase during the same period. The San Diego field office, close to the border with Tijuana, Mexico, saw the number of egg seizures fly up 158 per cent.
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Aimée Look @aimlo.bsky.social · 07/03/2025
More eggs than fentanyl have been seized at the Canadian and Mexican borders since October, as Americans smuggle eggs into the country to contend with rising prices due to the avian flu. thelogic.co/news/canada-...
thelogic.co
The U.S. is making more seizures of illegal eggs than fentanyl at its Canadian and Mexican borders - The Logic
Since October, U.S. customs officers have made 3,768 seizures of bird and poultry-related products, including eggs, compared to 352 fentanyl seizures.
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David Reevely @davidreevely.bsky.social · 07/03/2025
Laura Osman and @aimlo.bsky.social report on egg smuggling across the U.S. border. Either you want to read that or you don't. (You do.) thelogic.co/news/canada-...
thelogic.co
The U.S. is making more seizures of illegal eggs than fentanyl at its Canadian and Mexican borders - The Logic
Since October, U.S. customs officers have made 3,768 seizures of bird and poultry-related products, including eggs, compared to 352 fentanyl seizures.
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Aimée Look @aimlo.bsky.social · 19/02/2025
Exclusive: Shopify has laid off the team responsible for its social impact initiatives, and ended programs to support Black, Indigenous, and women entrepreneurs. thelogic.co/news/exclusi...
thelogic.co
Shopify lays off team supporting Black, Indigenous and women entrepreneurs - The Logic
The layoffs coincided with the closure of major diversity initiatives at Shopify, sources said, with major partners ghosted and Slack communities left abandoned
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James Temperton @jtemperton.bsky.social · 19/02/2025
SCOOP: Shopify has laid off the team responsible for its social impact initiatives, including programs to support Black, Indigenous, and women entrepreneurs. Story by @aimlo.bsky.social. thelogic.co/news/exclusi...
thelogic.co
Shopify lays off team supporting Black, Indigenous and women entrepreneurs - The Logic
The layoffs coincided with the closure of major diversity initiatives at Shopify, sources said, with major partners ghosted and Slack communities left abandoned
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Aimée Look @aimlo.bsky.social · 13/02/2025
So a trade war would destroy the Big Mac. For real. U.S. tariffs on Canadian potash, a crucial fertilizer, would bring crushing costs for American farmers—putting pressure on wheat, cattle feed and more: thelogic.co/news/trade-w...
thelogic.co
A trade war would destroy the Big Mac - The Logic
The U.S. depends on Canada for almost all its supply of potash, a crucial fertilizer ingredient. Tariffs will strain the supply chain for everything from fast food to fresh fruit.
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David Reevely @davidreevely.bsky.social · 12/02/2025
Are you the president of a major country? Do you like McDonald's? OK, now have you REALLY thought through your trade policies? @aimlo.bsky.social has some things for you to consider. thelogic.co/news/trade-w...
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James Temperton @jtemperton.bsky.social · 12/02/2025
Trump's trade war against Canada would destroy the Big Mac. Fun fact: the US relies on Canada for almost all of its potash fertilizer. And that fertilizer is used to grow... everything. The world's other big potash producers? Russia, Belarus, China, and Israel. thelogic.co/news/trade-w...
thelogic.co
A trade war would destroy the Big Mac - The Logic
The U.S. depends on Canada for almost all its supply of potash, a crucial fertilizer ingredient. Tariffs will strain the supply chain for everything from fast food to fresh fruit.
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James Temperton @jtemperton.bsky.social · 02/02/2025
NEW: Trump’s approach to imposing tariffs on Canada and Mexico “blatantly violates” both the United States-Mexico-Canada Agreement and WTO agreements, according to legal experts. There is a "strong case" for a legal challenge. Story by @aimlo.bsky.social. thelogic.co/news/canada-...
thelogic.co
Canada has ‘strong case’ to launch legal challenge against Trump’s tariffs - The Logic
The U.S. has used fentanyl as an excuse to declare a trade war with Canada and ‘blatantly violated’ trade laws
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Aimée Look @aimlo.bsky.social · 02/02/2025
The U.S. has "blatantly violated" trade laws, a legal expert said. There is no clear link between the tariffs and the national emergency declared over border security and fentanyl. They could be challenged in U.S. courts, and by Canada and Mexico. thelogic.co/news/canada-...
thelogic.co
Canada has ‘strong case’ to launch legal challenge against Trump’s tariffs - The Logic
The U.S. has used fentanyl as an excuse to declare a trade war with Canada and ‘blatantly violated’ trade laws
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Joanna Smith @joannasmith.bsky.social · 01/02/2025
How will Trump's tariffs hit Canada? Here's @aimlo.bsky.social from @thelogic.co with a look at the numbers: thelogic.co/news/canada-...
thelogic.co
These numbers show how Trump's tariffs will hit Canada - The Logic
The auto parts industry is a ‘poster child’ for how tariffs will affect supply chains across North America, economists warn
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Aimée Look @aimlo.bsky.social · 28/01/2025
Exclusive: Vancouver start-up Sanctuary AI wants to raise more money. Chief financial officer Philip Smith told investors in an email they want to raise US$10 million via a two-year convertible note offering “in order to finance the company for fiscal 2025.” thelogic.co/news/exclusi...
thelogic.co
Humanoid robot startup Sanctuary AI is trying to raise more money - The Logic
The Vancouver company recently ousted its CEO and co-founder amid investor concerns
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Joanna Smith @joannasmith.bsky.social · 24/01/2025
This is such a fantastic read by @aimlo.bsky.social for @thelogic.co: "Former Sanctuary AI CEO Geordie Rose is taking a walk, literally" thelogic.co/news/the-big...
thelogic.co
Former Sanctuary AI CEO Geordie Rose is taking a walk, literally - The Logic
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James Temperton @jtemperton.bsky.social · 24/01/2025
honestly this is the best story about a yoghurt-eating scandal you'll read all year
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Aimée Look @aimlo.bsky.social · 24/01/2025
Ousted as CEO at robotics startup Sanctuary AI last November, serial entrepreneur Geordie Rose is now about to set off on an 8,000-kilometre walk across Canada. Plus, there's a tangent about yoghurt world records. Edited by @jtemperton.bsky.social for @thelogic.co: thelogic.co/news/the-big...
thelogic.co
Former Sanctuary AI CEO Geordie Rose is taking a walk, literally - The Logic
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James Temperton @jtemperton.bsky.social · 08/01/2025
This story is wild. Pickering, a small city in Ontario, has found itself tangled up in a bunch of alt-right conspiracy theories. Local officials have been accused of being pedophiles, Nazis and fascists. One alt-right figure has said they should get a "baseball bat to the face."
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Aimée Look @aimlo.bsky.social · 08/01/2025
Alt-right conspiracy theories are creating chaos in the city of Pickering, Ont., as online and offline worlds collide—causing confusion for local residents and politicians. What happened when a small Canadian city collided with the alt-right: thelogic.co/news/pickeri...
thelogic.co
What happened when a small Canadian city collided with the alt-right - The Logic
Pickering has moved all council meetings online following a series of alleged threats. The mayor is pointing the finger at outside influences.
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Aimée Look @aimlo.bsky.social · 02/01/2025
The climate crisis is getting costly for Canada's ski resorts. “The once-in-100-year events are happening much more often." thelogic.co/news/canada-...
thelogic.co
The climate crisis is getting costly for Canada’s ski resorts - The Logic
Warmer temperatures mean snowmaking is in high gear, as insurance prices rise due to more catastrophic events.
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April Fong @aprilfong.bsky.social · 19/12/2024
Scoop by @aimlo.bsky.social: RBC has been undergoing a major restructuring after its HSBC Canada acquisition. More layoffs to come in early 2025 thelogic.co/news/exclusi...
thelogic.co
RBC laid off about 30 executives, plans more restructuring, sources say - The Logic
Country’s largest bank reorganizes in bid to strengthen global business after $13.5B HSBC Canada deal.
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Aimée Look @aimlo.bsky.social · 19/12/2024
Exclusive: RBC laid off about 30 executives, and plans more job cuts in major restructuring, sources say. The bank will continue with a round of junior-level layoffs in early 2025. thelogic.co/news/exclusi...
thelogic.co
RBC laid off about 30 executives, plans more restructuring, sources say - The Logic
Country’s largest bank reorganizes in bid to strengthen global business after $13.5B HSBC Canada deal.
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Aimée Look @aimlo.bsky.social · 09/12/2024
Katherine Homuth’s materials technology startup SRTX has raised hundreds of millions of dollars. It still hasn’t been enough. “Sheertex is not profitable—not even close.” The founder told The Logic why. thelogic.co/news/srtx-ka...
thelogic.co
SRTX founder gets real: “Sheertex is not profitable—not even close.” - The Logic
‘What we need is a big injection of capital. Someone with a lot of willingness to take a moonshot.’
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Aimée Look @aimlo.bsky.social · 05/12/2024
Canada's Big Six banks posted mixed Q4 results this week, with executives and analysts approaching 2025 with cautious optimism. Credit risk was a mixed bag, there's (more) trouble at TD, and lenders reacted to Trump's tariff threat. What's next? thelogic.co/news/big-six...
thelogic.co
Big Six banks post mixed Q4 results, brace for uncertain 2025 - The Logic
TD’s Chun says ‘everything is on the table’ in strategic review.
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James Temperton @jtemperton.bsky.social · 05/12/2024
As OpenAI, Google and others struggle to build more advanced AIs, Cohere is taking a different path. The company says it will now focus on building smaller, more efficient AI agents for businesses thelogic.co/news/cohere-... Story by @muradhem.bsky.social and @aimlo.bsky.social
thelogic.co
Cohere says the future of AI is smaller, not bigger - The Logic
As OpenAI and Google struggle to make LLMs better, Toronto-based Cohere says it will focus on building more efficient models for businesses
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Aimée Look @aimlo.bsky.social · 27/11/2024
Just 43 pounds of fentanyl have been seized at the U.S.-Canada border since Oct 2023, while 21,000 pounds have been intercepted at the Mexican border in the same period. @patriquin.bsky.social and I contextualize Trump’s proposed 25% tariff: thelogic.co/news/trump-c...
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David Reevely @davidreevely.bsky.social · 26/11/2024
For important background, @aimlo.bsky.social and @patriquin.bsky.social ran the numbers on the extent of the drug and migration problems that Donald Trump is purporting to want to address.
thelogic.co
The real numbers behind Trump’s Canada tariff threat - The Logic
Donald Trump’s tariff threat is apparently aimed at tackling illegal migration and drug smuggling at the U.S.-Canada border.
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James Temperton @jtemperton.bsky.social · 26/11/2024
On Trump's Canada tariff threat... Just 43 pounds of fentanyl has been seized at the US-Canada border since October 2023, compared to 21,000 pounds at the Mexican border. Great reporting by @aimlo.bsky.social, @patriquin.bsky.social and @sebastianleck.bsky.social. thelogic.co/news/trump-c...
thelogic.co
The real numbers behind Trump’s Canada tariff threat - The Logic
Donald Trump’s tariff threat is apparently aimed at tackling illegal migration and drug smuggling at the U.S.-Canada border.
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Aimée Look @aimlo.bsky.social · 22/11/2024
A small Canadian shawarma chain attracted praise from crypto fans, influencers, and billionaire Michael Saylor after going all-in on Bitcoin. Now it's mapping out a global expansion. thelogic.co/news/canada-...
thelogic.co
A Canadian shawarma chain goes global with a big Bitcoin bet - The Logic
Tahini’s put its entire cash reserves in crypto, inspired—and now endorsed—by MicroStrategy’s Michael Saylor.
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James Temperton @jtemperton.bsky.social · 21/11/2024
Wild story out of Quebec. The province's public pension fund manager, the Caisse de dépôt et placement du Québec, allegedly participated in and signed off on a multimillion-dollar bribery scheme. Story by @patriquin.bsky.social. thelogic.co/news/cdpq-ex...
thelogic.co
Quebec pension fund rocked by sensational bribery allegations - The Logic
Caisse de dépôt et placement du Québec allegedly approved an agreement at the centre of a US$250-million bribery scheme, U.S. officials have said.
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Aimée Look @aimlo.bsky.social · 21/11/2024
Groupe Dynamite broke the Canadian IPO dry spell with a muted debut thelogic.co/briefing/gro...
thelogic.co
Groupe Dynamite breaks Canadian IPO dry spell with muted debut - The Logic
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Aimée Look @aimlo.bsky.social · 18/11/2024
Exclusive: Robotics startup Sanctuary AI's board forced out its CEO and co-founder earlier this month, setting off a string of personnel changes at the company. thelogic.co/news/exclusi...
thelogic.co
Sanctuary AI’s board pushed out CEO Geordie Rose - The Logic
Co-founder’s abrupt firing was unexpected, sources say.
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David Reevely @davidreevely.bsky.social · 15/11/2024
Colleague @lookaimee.bsky.social has the newest entry in our "The Logic After Dark" series. She went to the theatre, where the dismal reality of Toronto real estate has been repurposed for the stage.
thelogic.co
The dark comedy of Toronto’s sky-high housing prices - The Logic
How far would you go to win a bidding war for the city's 'last affordable house'? A new play asks the question.
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Aimée Look @aimlo.bsky.social · 15/11/2024
Home seller June places jumbo metallic bugs around her gold-embellished Toronto residence. The bizarre insect artwork intends to reflect the ugliness within—and does just that for characters brawling over her house in a Toronto play about the city's real estate market. thelogic.co/news/the-bid...
thelogic.co
The dark comedy of Toronto’s sky-high housing prices - The Logic
How far would you go to win a bidding war for the city's 'last affordable house'? A new play asks the question.
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James Temperton @jtemperton.bsky.social · 13/11/2024
🚨 Send me your pitches 🚨 I'm looking for stories about the downstream impacts of business and tech on our everyday lives here in Canada. Email your short, punchy pitches to james[dot]temperton[at]thelogic[dot]co. Competitive rates! More details here: thelogic.co/how-to-pitch/
thelogic.co
How to pitch to The Logic - The Logic
We want to encourage more writers to pitch amazing stories to us. This is a guide to what we’re looking for, and how much we pay.   The Logic is one of Canada’s leading sources of business and technol...
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