iiinova — where your digital self keeps evolving

As it marks its 10th anniversary, Aura is launching its biggest-ever campaign to gear up for what it anticipates will be its busiest holiday season yet. Learn more 👉 adweek.it/3WlM2OF

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Adweek @adweek.bsky.social · 17h

Bluey is headed places! As part of a multi-year global licensing partnership with BBC Studios, Bluey characters will appear across Fisher-Price’s Little People figures and playsets, Barbie dolls and accessories, Polly Pocket compact playsets, Hot Wheels vehicles, and UNO card games.

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Adweek @adweek.bsky.social · 19h

Denver Nuggets' Nikola Jokić is a joker in Sprite's new campaign, “Never Stop Refreshing the Game." It's part of Sprite’s larger “It’s That Fresh” campaign, which launched in March and leans into the brand’s long relationship with street culture.

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Adweek @adweek.bsky.social · 20h

Who better to lead Pandora’s collection with Pat McGrath than Olandria? It’s another exciting partnership for the TV personality and tastemaker. Here’s what she has to say about working with brands and making sure the creative vision still feels true to her. ✨

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Adweek @adweek.bsky.social · 22h

The best creator partnerships are fun, light, and get the intended message across. A brand that did just that, and became one of Chloe Forero's favorite partnerships to date, was DoorDash.

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Adweek @adweek.bsky.social · 11/10/2026

With the midterm elections just weeks away, millions of eyes are on the tech and AI industries. @jessicatarlov.bsky.social thinks that leaders of companies like OpenAI and Anthropic see the writing on the wall, and is likely part of the reason they are pushing for regulations.

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Adweek @adweek.bsky.social · 10/10/2026

The best time to invest in women's sports was years ago. The second best time is now. JP Morgan Chase's Tara Bakhle and Togethxr's Bailey Williamson share why brands should be excited to jump on board and partner with women athletes, teams, and leagues.

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Adweek @adweek.bsky.social · 09/10/2026

Following the $110 billion merger between Paramount Skydance and Warner Bros. Discovery, Jay Askinasi will lead Skydance’s advertising business as WBD ad sales leaders Ryan Gould and Bobby Voltaggio exit. Read more 👉 adweek.it/4rSzOc2

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Adweek @adweek.bsky.social · 09/10/2026

WPP has named Tyler Turnbull, McCann’s global CEO, to lead WPP Creative. Turnbull joined McCann’s top role in December 2025 and guided its integration into Omnicom. Before that, he led FCB Global and helped revitalize its Canadian agency. Read more 👉 adweek.it/475JFlx

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Adweek @adweek.bsky.social · 08/10/2026

Oura is shifting the wellness conversation from performance to everyday well-being. Its new “Wear Your Best Life” ad follows hands through a miniature city. They run through a park, wait for the subway, and relax by a pool. Read more 👉 adweek.it/3Vz4Vh2

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Adweek @adweek.bsky.social · 08/10/2026

Starbucks has reportedly explored buying Chipotle. The news lifted Chipotle shares but sent Starbucks stock lower. Investors worry the deal could distract from CEO Brian Niccol’s unfinished “Back to Starbucks” turnaround. Read more 👉 adweek.it/4ygRIqF

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Adweek @adweek.bsky.social · 08/10/2026

Rob "Gronk" Gronkowski is utterly flattered that Elon Musk named his AI chat bot Grok after him... allegedly.

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Adweek @adweek.bsky.social · 07/10/2026

Twix is bringing Hallowmas back and reviving the brand’s Zombie Claus character, kicking off the campaign with a branded appearance on Subway Takes. Read more on the campaign 👉 adweek.it/3W8Sl8c

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Adweek @adweek.bsky.social · 07/10/2026

EXCLUSIVE | Ferrero will advertise Nutella and Kinder Bueno during Super Bowl 2027 as part of a $50 million investment in sports marketing, the company said Tuesday. Read more 👉 adweek.it/4zmw6KA

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Adweek @adweek.bsky.social · 07/10/2026

Gronk wants to make sure everyone knows he has talents on and off the field 🤭

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Adweek @adweek.bsky.social · 07/10/2026

Private equity-backed MSQ Group has acquired January Digital to expand its U.S. business, strengthen its media offering, and compete for larger clients against major holding companies. Read more 👉 adweek.it/4hybZmv

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Adweek @adweek.bsky.social · 06/10/2026

During a CultureCon conversation presented by Audible, Colin Kaepernick criticized the NFL Players Coalition, an athlete-led organization focused on social justice and racial equality.

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Adweek @adweek.bsky.social · 06/10/2026

Earlier installments of Noom’s “Lose for Keeps” campaign featured Rebel Wilson goofing around in pastel workout wear, but the company’s newest spot is going for a scarier, dystopian mood. Read more on the camapgin 👉 adweek.it/4724f6k

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Adweek @adweek.bsky.social · 06/10/2026

David Ellison has finally brought together Paramount Skydance properties and Warner Bros. Discovery properties under the same roof, creating a new conglomerate, Skydance. And cuts will follow as the companies consolidate. Read more 👉 adweek.it/4zlXwjK

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Adweek @adweek.bsky.social · 06/10/2026

For ADWEEK’s October issue, Starbucks is betting on its “Back to Starbucks” plan can revive the third place with warmer service and smarter operations. But layoffs, store closures, union tensions, and rising costs threaten trust. Read the full cover story 👉 adweek.it/4rMELDg

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Adweek @adweek.bsky.social · 05/10/2026

Jon Cook spent 25 years at VML, through its growth, mergers, and rebrands. His longtime friend Eric Campbell will succeed him as VML’s global CEO while keeping his WPP Creative role. ADWEEK spoke to Cook about his 30-year legacy and what’s next. Read more 👉 adweek.it/4e8HIs7

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Adweek @adweek.bsky.social · 05/10/2026

Ola dolls, get ready! 🎀 Olandria is adding another title to her already impressive résumé: entrepreneur. Ahead of her appearance at New York’s CultureCon, the fashion tastemaker and TV personality spoke with ADWEEK about the upcoming launch of the body-care and beauty line she has been teasing.

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Adweek @adweek.bsky.social · 05/10/2026

When was the last time you saw 19,000 people cheer due to a brand partnership? That happened at a PWHL game in Scotiabank Arena after its partnership with Barbie was announced, which goes to show the type of fan the league has, and the potential for successful brand partnerships.

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Adweek @adweek.bsky.social · 04/10/2026

Today's audiences don't consume media by tuning into the evening news at 7pm. They consume it by scrolling the feed and seeing a variety of topics, which is why @audiecornish.bsky.social says @cnn.com's Engagement Party needed to happen.

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Adweek @adweek.bsky.social · 03/10/2026

Dr. Bernice A. King wants more companies to focus on honoring the dignity of every single person through things like fostering an inclusive and safe environment, giving fair pay, and celebrating all communities.

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Adweek @adweek.bsky.social · 03/10/2026

Anthony Ramos wants the people at Dropbox to know that he REALLY uses the platform 😅

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Adweek @adweek.bsky.social · 02/10/2026

Jon Cook, the global CEO of VML and WPP Creative, is leaving the holding company after three decades to pursue the “next chapter” of his career. Learn more 👉 adweek.it/4rK5m41

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Adweek @adweek.bsky.social · 02/10/2026

Asics wants you to get out of your bedrot routine. Human Nature is a satirical nature documentary that gives a dark, funny depiction of modern life narrated by actress Sigourney Weaver. Read more on the campaign 👉 adweek.it/4hCe7Iu

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Adweek @adweek.bsky.social · 02/10/2026

The Ad Council has launched “What’s Her Secret?,”created by Mischief, ahead of World Mental Health Day to encourage new and expecting mothers to prioritize their mental health. Read more 👉 adweek.it/46Z3bQu

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Adweek @adweek.bsky.social · 01/10/2026

Brand partnerships used to be quick and easy for Chris Paul. But these days, he's doing more research before working with another company to ensure the values and ownership are in line with his own personal brand.

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Adweek @adweek.bsky.social · 01/10/2026

KFC launched “Don’t Crack,” a 30-minute UK game show featuring 30 fans selected from 50,000 applicants. Contestants faced unusual challenges to prove their devotion to the brand, with the winner earning £50,000 and the title of “KFC’s Ultimate Believer.” Read more 👉 adweek.it/4AIJr1a

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Adweek @adweek.bsky.social · 01/10/2026

On and Zendaya have released their second co-designed collection. The sportswear brand continues to work to win over younger women and challenge giants like Nike. Today, On debuted the collection with a campaign inspired by classic action movies. Read more 👉 adweek.it/4hCdH5e

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Adweek @adweek.bsky.social · 01/10/2026

Ro is making erectile dysfunction advertising more provocative with its first celebrity campaign for Ro Sparks, starring Megan Fox as the product in a red catsuit. Read more 👉 adweek.it/4ANzAY0

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Adweek @adweek.bsky.social · 30/09/2026

If you work at an agency owned by a holding company, you are probably familiar with having to get permission from numerous people before moving forward with...anything. That's a big reason that Anselmo Ramos started David, followed by Gut.

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Adweek @adweek.bsky.social · 30/09/2026

Condé Nast chief executive Roger Lynch announced his departure from the company, marking the end of a seven-year tenure shaped prominently by a dramatic upheaval in the digital media landscape. He is moving to Mattel, where he will become the new CEO. Read the full story 👉 adweek.it/4z7gLgv

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Adweek @adweek.bsky.social · 30/09/2026

Some business owners don't know this, but Ben Cohen is spreading the word that you CAN build a business and care about people at the same time... ad agency not required 😉

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Adweek @adweek.bsky.social · 29/09/2026

In McAfee's new “Safer Than Safe" ad, the brand aims to broaden its perception with a refreshed product experience and a humorous ad that pokes fun at the overwhelming advice people get about online safety before reassuring McAfee handles it for them. Read more 👉 adweek.it/3TuSBh2

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Adweek @adweek.bsky.social · 29/09/2026

EVP and Chief Brand Officer of Crocs, Terence Reilly, knows that the best way to get you to understand something is to show it to you. In a presentation at Brandweek, Reilly walked through the brand's TikTok Live Streaming playbook, and decided to actually go live at the end of the session!

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Adweek @adweek.bsky.social · 29/09/2026

Former Converse CMO Rodney Rambo departed the company in January, and had nothing to do with the widely-condemned ad that was recently released. Yet, he received hundreds of threats from social media users who mistakenly assumed he was involved. Read the full story 👉 adweek.it/4hsbCIN

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Adweek @adweek.bsky.social · 29/09/2026

What's your main metric for success? At Brandweek, Dr. Bernice A. King shared how The King Center measures success and true to the organization's mission, the most important thing is how many people are applying the techniques they have been teaching for decades.

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Adweek @adweek.bsky.social · 26/09/2026

When was the last time you went somewhere without your phone? Take a look at Pinterest's Locker Room activation at this week's NY Liberty game, which allowed guests to put their phones in Yondr pouches through the first half in exchange for prizes like courtside tickets and autographed jerseys!

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Adweek @adweek.bsky.social · 24/09/2026

For the past four years, Crispin CEO Maggie Malek has turned to former Crispin art director Ben James for advice, a relationship that naturally led to him joining in August as the agency's new chief creative officer. Read more👉 adweek.it/4hJRXp6

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Adweek @adweek.bsky.social · 24/09/2026

In this episode of Marketing Vanguard, Andy Lopez, CMO of Behr Paint, makes the case for why agency relationships still matter more than ever. And, as Andy puts it, the relationship is only as good as what the brand invests in it.

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Adweek @adweek.bsky.social · 24/09/2026

As the oldest members of Gen Z enter the professional world and begin their financial journeys, Credit Karma wants to remind them that financial confidence is not just a practical way to live but also an emotional state of being. Read more on the campaign 👉 adweek.it/46Gvx1W

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Adweek @adweek.bsky.social · 23/09/2026

Scope3, which launched in 2022 to measure carbon emissions across the ad supply chain, is rebranding today as Apostra to reflect its AI focus. With this rebrand, CEO Brian O'Kelley is confirming his turn toward agentic and away from sustainability. Read the full story 👉 adweek.it/4rsMtlN

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Adweek @adweek.bsky.social · 23/09/2026

Dr. Martens is debuting a global brand platform that it hopes will endure beyond a season and connect its heritage with a new generation of wearers. It launches today with its autumn-winter campaign, starring Chloë Sevigny, Jordan Stephens, and Naomi Watanabe. Read more 👉 adweek.it/4AuRRsT

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Adweek @adweek.bsky.social · 22/09/2026

A little celebration for our Brand Genius honorees! 👏 ADWEEK's CEO Will Lee took a moment to call up our Brand Genius winners and congratulate them for the recognition. Read about each of the winners here 👉 adweek.it/4wZ9JJg

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Adweek @adweek.bsky.social · 22/09/2026

Gap has struck a multi-year partnership with boy band Just Your Type (JYT), marking the first deal under parent company Gap Inc.’s push into entertainment. The partnership will span original entertainment, fan experiences, social content, and fashion. Read more 👉 adweek.it/4hGy5De

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Adweek @adweek.bsky.social · 21/09/2026

After years of trying to grow an audience on their own, DTC brands are getting into retailers. The shift reflects a new playbook for brands that first had to build niche audiences of customers to justify a big distribution deal with a major retailer. Read the story 👉 adweek.it/4hztmmR

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Adweek @adweek.bsky.social · 21/09/2026

🧵 ABC News, @cbsnews.com, @nbcnews.com, @cnn.com, Fox News, and @msnowreports.bsky.social have issued a joint statement condemning the White House for banning CNN, MS NOW, and @politico.com from reporting from the grounds and covering the president.

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