iiinova — where your digital self keeps evolving

Adriana Lacy Consulting @adrianalacyconsulting.com · 25/12/2024

🎁 With the holidays upon us, we want to say thank you to our incredible clients, exceptional team, and the amazing community of supporters who inspire us every day. 🥂 Here’s to closing the year with gratitude and stepping into 2024 with excitement and purpose. Happy Holidays!

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Adriana Lacy Consulting @adrianalacyconsulting.com · 23/12/2024

🤎 Pantone has unveiled the 2025 Color of the Year: Mocha Mousse, a rich, warm brown inspired today’s focus on sustainability and connection. ➡️ Mocha Mousse offers a neutral shade for balanced palettes, interior design, and packaging. What do you think about this shade?

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Adriana Lacy Consulting @adrianalacyconsulting.com · 19/12/2024

🎮 Corporations are increasingly leveraging the gaming industry tо connect with audiences and it's proved to be one of the most powerful ways in which brands reconnect with their consumers. 🔗 Read about how brands and games are coming together here:

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The Strategic Relationship Between Gaming and Marketing in 2024

Without any doubt, gaming and marketing came together seamlessly by 2024, as their partnership focused оn the success оf gaming.

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Adriana Lacy Consulting @adrianalacyconsulting.com · 12/12/2024

📱 Consuming so much time on devices makes us susceptible to any kind of digital distraction, such as recreational apps, social networks, pages not related to our work, videos, and so on. Digital minimalism may be able to help. Here are 5️⃣ ways to put it into practice:

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Adriana Lacy Consulting @adrianalacyconsulting.com · 11/12/2024

🎙️ Starting next month, Spotify will pay podcast video creators based on engagement and remove ad breaks for Premium subscribers. With video creators on Spotify doubling annually and video hours outpacing audio growth, video and podcasting are definitely areas to keep an eye on.

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Adriana Lacy Consulting @adrianalacyconsulting.com · 25/11/2024

OpenAI has launched ChatGPT Search, an advanced AI-powered search tool integrated into its ChatGPT platform, aiming to deliver real-time answers from the web. ⬇️ Here are the key highlights:

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Adriana Lacy Consulting @adrianalacyconsulting.com · 21/11/2024

Donald Trump’s recent election win marks the start of a new chapter for politics, with potentially significant implications for marketing, media, and tech. ⬇️ From cultural debates to regulatory shifts, here’s what his 2nd term could bring:

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Reposted by Adriana Lacy Consulting

Adriana Lacy @adrianalacy.com · 20/11/2024

From today's @adrianalacyconsulting.com newsletter: With @bsky.app's recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.

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Did Twitter Just Lose the News Industry to Bluesky?

With its recent surge in popularity and unique approach to content distribution, the platform is attracting major news outlets and reshaping how media organizations connect with their audiences.

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Adriana Lacy Consulting @adrianalacyconsulting.com · 18/11/2024

🗳️ Perplexity AI just achieved something remarkable: successfully providing real-time election coverage without stumbling into the pitfalls that have plagued other AI platforms. ⬇️ Curious how? Read more:

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Perplexity AI Emerges as Election Night's Dark Horse Winner

While major players like OpenAI's ChatGPT and Google's Gemini chose to sit out election coverage, Perplexity took a calculated risk that paid off handsomely.

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Adriana Lacy Consulting @adrianalacyconsulting.com · 16/11/2024

📲 New features are rolling out across platforms to give creators better insights, interactivity, and creative tools. Here are the latest ways to enhance content visibility and engagement.

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