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Alistair Croll

@acroll.bsky.social
677 followers 538 following 73 posts

ADHD as a career. Startups (Lean Analytics, Startupfest); fixing government (FWD50); subversive thinking (justevilenough.com) Montreal, or seat 13D.

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Alistair Croll @acroll.bsky.social · 20/04/2025
Not calling shenanigans yet, but: My partner and I have lived at the same Montreal address since 2018, and voted while living here. I got no voting card; she got a vote-by-mail card she didn’t request. The elections website couldn’t tell us where to vote based on our postal code. Anyone else?
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Alistair Croll @acroll.bsky.social · 16/03/2025
Shouldn’t Max Headroom be an actual show by now?
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Alistair Croll @acroll.bsky.social · 14/03/2025
Were medieval swordsmen really so clumsy that they kept cutting themselves with their own swords? I mean, “double-edged sword” is a pretty common metaphor, but how bad do you need to be at swordplay for that to matter. “Sharp pointy jewel-encrusted pommel” maybe.
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Alistair Croll @acroll.bsky.social · 06/03/2025
That’s a nice book neighbor! Thanks for sharing a pic of it in the wild!
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Alistair Croll @acroll.bsky.social · 26/02/2025
Yay! Can’t wait to hear what you think. And as they say, all good things…
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Alistair Croll @acroll.bsky.social · 10/02/2025
In Canada, apparently the salt box outside the door doubles as a package delivery area. Lovely photo to receive from the shipper. As we know all too well from justevilenough.com, last-mile logistics are hard.
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Alistair Croll @acroll.bsky.social · 08/02/2025
Books in hands!
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Alistair Croll @acroll.bsky.social · 07/02/2025
Some elevator rides just hit different.
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Alistair Croll @acroll.bsky.social · 07/02/2025
I can’t remember a podcast that has been as much fun—or as thought-provoking—as this wide-ranging chat about subversiveness, norms, behavior, and political influence with @farrahbostic.bsky.social and the excellent Emily Ross. I suspect you’ll like it too. podcasts.apple.com/ca/podcast/c...
podcasts.apple.com
Just Evil Enough with Alistair Croll and Emily Ross
Podcast Episode · Cross Tabs · 2025-02-06 · 1h 25m
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Alistair Croll @acroll.bsky.social · 05/02/2025
Small brag: We just hit a thousand direct-from-author orders for Just Evil Enough. That’s 100 people who get extra content, videos, worksheets, event invites, and a Signal channel. In bookstores/Amazon as audio, hardcover, and audiobook March 7. But you should buy it from justevilenough.com instead.
justevilenough.com
The Subversive Marketing Handbook - JUST EVIL ENOUGH
JUST EVIL ENOUGH is the subversive marketing handbook from Alistair Croll, author of Lean Analytics, and Emily Ross of X.
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Alistair Croll @acroll.bsky.social · 05/02/2025
Somebody Like I Used To Know is on the airport radio and I can’t not hear “now you’re just a smelly Peter Ustinov”.
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Alistair Croll @acroll.bsky.social · 04/02/2025
This was a really fun, sprawling conversation about subversiveness, competition, and the norms that hold Canada back. Plus basketball, AI, Startupfest, and lots more. Thanks, @trondizzle.bsky.social!
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Alistair Croll @acroll.bsky.social · 11/01/2025
Really feels like everyone who cares about democracy should watch this. Ostensibly about bots, it’s far more. youtu.be/GZ5XN_mJE8Y
youtu.be
The Really Dark Truth About Bots
YouTube video by Benn Jordan
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Alistair Croll @acroll.bsky.social · 07/01/2025
The torrent of bot accounts on the platform is huge. It’s a hard problem to fix. It also makes me think about online warfare. If you didn’t like a competing/open platform, flooding it with fake accounts would be a logical attack that harms it without being easily traced.
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Alistair Croll @acroll.bsky.social · 06/12/2024
The thing I can’t shake after recording my voice reading my words* for 16 hours straight is that nobody can ever trust that it’s really me on the phone ever again. Literally just made the data for a training set. * and my co-author’s.
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Alistair Croll @acroll.bsky.social · 04/12/2024
Wrapped day 5 of recording the audiobook for @evilenough.bsky.social. Just a few pages left. The best part is the studio tech telling me in between chapters how he’s going to apply all the ideas to his own business. Did not expect.
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Alistair Croll @acroll.bsky.social · 04/12/2024
Around 30% of the folks following me here look like bots (generic posts, stuffed bio, photo straight out of central casting.) Started a week ago. Anyone else?
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Alistair Croll @acroll.bsky.social · 25/11/2024
Well this blew up a bit. Astonishing that English contains two languages; tand that you probably judge someone’s politics based on which one they use.
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Alistair Croll @acroll.bsky.social · 22/11/2024
Every American is bilingual. EVERY American. Just Evil Enough is a book about subverting systems. When we wrote it, we came across a system we're all part of, and never notice. It sort of blew my mind because it's so obvious, and yet completely unnoticed. Time for a thread.
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Alistair Croll @acroll.bsky.social · 13/11/2024
Some big news. I’ve been working on Just Evil Enough with Emily Ross over 7 years, a pandemic, and an ocean. It’s finally headed to print. You can preorder it straight from us, at justevilenough.com. When you do, we’ll sign you up for all sorts of content, events, and shenanigans.
justevilenough.com
Home - JUST EVIL ENOUGH
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Reposted by Alistair Croll
Pavel @spavel.bsky.social · 28/07/2023
My "the stars are not where they should be, but don't worry" headline has people asking a lot of questions already answered by the headline
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Alistair Croll @acroll.bsky.social · 27/07/2023
Plenty of calls for AI watermarking but few practical ideas about how to implement it. Turns out the answer may be hiding in plain sight. Use Unicode to mark AI-generated text in a way that persists across apps, devices, and users. I wrote a thing, but @alasdairallan.com beat me to sharing it.
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Alistair Croll @acroll.bsky.social · 14/06/2023
How might a benevolent AGI save humans without crushing our free will? I wrote some speculative fiction. acroll.substack.com/p/i-woke-up-tom…
acroll.substack.com
I woke up tomorrow
Day one of living with a benevolent AGI
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Alistair Croll @acroll.bsky.social · 08/06/2023
The gap between a human and the Internet has been getting shorter every year. We’ve gone from a “last mile” to a “last millimetre” problem. We might even get below zero latency, into the weird world of anticipatory computing: open.substack.com/pub/acroll/p/the-…
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Alistair Croll @acroll.bsky.social · 31/05/2023
Just finished Cory Doctorow’s Red Team Blues. Great read, based on actual tech, with smart protagonists and familiar settings. Enjoyed it in a can’t-put-down way that happens less and less with fiction.
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Alistair Croll @acroll.bsky.social · 26/05/2023
It’s like someone found a slider for creature design marked “teeth” and slid it way farther to the right than the developers intended.
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Alistair Croll @acroll.bsky.social · 26/05/2023
Cabbage for dinner means science for breakfast.
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Reposted by Alistair Croll
Mike Masnick @masnick.com · 11/05/2023
So... we're excited to launch: Moderator Mayhem (which we've spent the last few months building, in partnership with Engine). A browser-based mobile content moderation simulator game: moderatormayhem.engine.is
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Alistair Croll @acroll.bsky.social · 07/05/2023
This photo is making the rounds. Pythagoras’ outrage is unwarranted. Careful readers will note that a feef is 1.414 feet, letting the diagonals be 6 feet and the bottom line 8.485 feet. It’s not to scale. I like to believe the graphic designer, outraged at the bad math, did this on purpose.
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Alistair Croll @acroll.bsky.social · 04/05/2023
Chicago deep dish is the love child of a baker and a lasagne. Now I need Lipitor and an insulin pump.
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Alistair Croll @acroll.bsky.social · 03/05/2023
ChatGPT and a writer’s strike. Imagine negotiating against what GPT5 *might* be.
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Alistair Croll @acroll.bsky.social · 02/05/2023
Have a long post on generative AI artwork, hedonic treadmills, dopamine thirst trap feedback loops, the demise of traditional social media, and how I learned to stop hating influencers. It’s a bit NSFW. And on hold. Could burn some bridges. Also feels like I need to publish it. Thoughts?
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Alistair Croll @acroll.bsky.social · 30/04/2023
BRB, scouting cars for eighties dictators.
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Alistair Croll @acroll.bsky.social · 25/04/2023
Early-stage startups: Your target customer is not people who will use your product. It is people who will do what your business model expects them to.
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Alistair Croll @acroll.bsky.social · 25/04/2023
Why does Bluesky launch with a picture of clouds. This feels like a valid first post.
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