Harrison Ford’s AZ State commencement speech went viral. Let’s take a look at why that is.

Take a peek inside at the magic of narrative creation

YouTube video by Set For Sentencing

Trainers Unite on a 1-2-3, ABT Combination

Episode 1: How The Expanse reminds us why “audience matters”

If we don't train scientists on narrative skills, this ship will continue sinking.

The pattern of journeys is deeply ingrained in us. You might consider taking advantage of that.

“Low fares”…”good care”…it’s all Dobzhansky

Formulas can be very important, but only when used at the proper time.

I’m back, and as promised, we’re taking a deeper dive into the narrative metrics for Michael Crichton’s famed novel: Jurassic Park.

A simple training exercise for making your message matter

An important rule of storytelling: embedded in the present you’ll find the seeds of the future.

“Aboutness” and your narrative compass

How the Narrative Metrics (MIGHT) Correlate to Stylistic Differences in Writing

Should your narrative highlight positive outcomes of success or negative outcomes of failure?

What my kid taught me about the importance of sustaining your audience's attention

ABT meets Thinking, Fast and Slow

In a case of converging evolution, solution-focused therapists and ABT coaches have arrived at a very similar place.

What do you do when your setup material is clogging up the narrative with too many problems?

How Pattern-spotting Led Me to a Deeper Dive into the Narrative Metrics

Matthew David and Randy Olson have a preliminary discussion of David H Freedman’s 2010 Atlantic article, “Lies, Damned Lies, and Medical Science.” We work on our 3 questions each that we’ll be asking ...

I’ve had a longstanding interest in MEDICAL MISINFORMATION. Few are better on it than David H. Freedman. From his book, “Wrong,” to his landmark 2010 Atlantic article, he’s a defining voice.

This is how it’s done. Abraham Lincoln knew this. MLK, Jr. knew this. Mark Carney just demonstrated it. Out of the simplicity of ABT structure can arise infinite complexity.

You can’t do this in front of the American public. Average people do not understand this. You must answer the question.

Rule #1 of powerful communication is “Don’t TELL me, SHOW me.” The NY Times TOLD us yesterday Dr. Jayawardhana is a good communicator, here are the data that SHOW it.

PROBLEM: The Information Maelstrom (today’s world of too much information) EVENTUAL SOLUTION AND ONLY REAL HOPE: The ABT

Dr. Michael Osterholm talks about our lack of preparedness for the next pandemic, how we did on the last one, and his upcoming book with the ominous title, “The Big One."

YouTube video by ABT Agenda

What does the Narrative Index (NI) tell us? A lot. At least sometimes. We all know Maureen Dowd is a brilliant writer, but when it comes to narrative structure, she appears to be more restrained.

Start Date:  July 21st A one week (2.5 hrs over 5 days) online program working repetitively with your one sentence ABT narrative core statement.  We promise you’ll see an arc from start to finish. SCH...

Our special guest is lawyer Patrick Barone. Patrick’s recent article on using the ABT/narrative in the legal world: https://www.counterpoint-journal.com/vol-9-iss-1-art-6---stories-2.html Patrick...

Unlock narrative persuasion with GenAI, prompt engineering, and a deceptively simple 3-word framework.

NY Times editorials have greater narrative strength than science and medicine, BUT the editorials of Dr. Jeremy Faust are more powerful than all of them. We’ve never seen such narrative strength.

It’s that simple. Finally. The Democrats, who have lacked a SINGULAR NARRATIVE have finally locked on to one, good, broadly unifying, deeply resonant message, thanks a great deal to Ezra Levin.

YouTube video by ABT Agenda

An article this week in The Atlantic claims Barack Obama gave a “showstopper” speech at the 2024 DNC. Wrong.