iiinova — where your digital self keeps evolving

Matthias Lüfkens 🧞 @luefkens.com · 27/05/2026

The @digitips.ch ranking of World Leaders on Social Media 2026 is out. Browse through 4,400+ social media accounts on 12 social networks including @bsky.app. ➡️💲🔗 luefkens.gumroad.com/l/DigiTipsSo... #DigitalDiplomacy

Cover of the DigiTips World Leaders Social Media Ranking including logos of 9 social networks.

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Matthias Lüfkens 🧞 @luefkens.com · 15/02/2026

Milk, patience, and mountain magic - a glimpse into artisanal cheesemaking at La Fruitière des Perrières in Les Gets.🇫🇷

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Matthias Lüfkens 🧞 @luefkens.com · 08/02/2026

Thanks to my son, Niko for inviting me to the Milano-Cortina Olympic Opening Ceremony.🇮🇹

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Matthias Lüfkens 🧞 @luefkens.com · 25/01/2026

It’s was my fault... 20 years ago I opened #Davos to a global audience. This year the WEF reached a record 43 million impressions and 30 million session views on social media. ➡️🔗The full conversation with Hubculture's Edie Lush is available on YouTube youtu.be/7NIpZ1im4P0 #WEF

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Matthias Lüfkens 🧞 @luefkens.com · 24/01/2026

Have we reached peak Davos? 👀 Watch my full conversation with Hub Culture's Edie Lush youtu.be/7NIpZ1im4P0 #WEF #Davos

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Matthias Lüfkens 🧞 @luefkens.com · 05/11/2025

Back at the @unisg.ch for three days of digital immersion.

Shadow of Matthias Lüfkens in front of the entrance of the university of St. Gallen.

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Matthias Lüfkens 🧞 @luefkens.com · 21/09/2025

How influential are International Organizations on social media? Discover why international organizations lose followers on Facebook & X and set up shop on @bsky.app. ➡️🔗 digitips.ch/internationa... #UNGA #DigitalDiplomacy

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Matthias Lüfkens 🧞 @luefkens.com · 17/01/2025

I was speaking about the first @inyourpocket.com guides from way back when print guides were a thing. Anyone still uses printed city guides? #AskingForAFriend

Matthias Lüfkens speaking about the first issue of Vilnius In Your Pocket.

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Matthias Lüfkens 🧞 @luefkens.com · 18/12/2024

Do you want to work with me ⁉️ 🔎 We are looking for a Social Media Specialist @interpol.int in Lyon. ➡️🔗 209400.jobs2web.com/job/Lyon%2C-... #DreamJob

Close-up of a gold-plated Interpol emblem

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Matthias Lüfkens 🧞 @luefkens.com · 20/11/2024

Where am I? 1) Bluesky headquarters 🇺🇸 2) Lyon Art Museum 🇫🇷 3) UN AIDS offices in Geneva🇨🇭

Matthias Luefkens standing in front of a colourful butterfly at the UNAIDS offices in Geneva

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Matthias Lüfkens 🧞 @luefkens.com · 18/09/2024

Bluesky now has more than 10 million users. When I joined in 2023 this place was quite intimate.

Bluesky is celebrating 10 million users.
Matthias Lüfkens joined on April 15, 2023, and is user N°22,137.

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Matthias Lüfkens 🧞 @luefkens.com · 11/05/2024

I love this map of Eurovision voting patterns over the past two decades. There's so much to unpack. #Eurovision2024

Map of the European countries participating in the European Song Contest 2024 (including Armenia, Australia, Azerbaijan, Georgia, and Israel) and which countries gave them the most votes over the past 20 years.

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Matthias Lüfkens 🧞 @luefkens.com · 06/03/2024

Look what I received in the mail today.👀 700 pages filled with #DigitalDiplomacy insights. Thanks to Corneliu Bjola & Ilan Manor and co-authors Alicia Fällhed and @andreas212nyc.bsky.social ❤️

Close up of the 700-page Oxford Handbook of Digital Diplomacy on a table.

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Matthias Lüfkens 🧞 @luefkens.com · 24/02/2024

Meet the man behind the @KiribatiGov account on X 🇰🇮 Listen to the story of Kabeia Rineaki, his passion for his native country, his love for his people and edgy social media posts🏝️ Please subscribe🎙️🔗 spotifyanchor-web.app.link/e/RzZHrAhPrHb #DigitalDiplomacy

The man that put Kiribati in your social media feed.

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Matthias Lüfkens 🧞 @luefkens.com · 09/01/2024

There are worse places to work from… #WFH

The view from my bay window on a snowy garden with a plastic cow and the laptop in the foreground.

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Matthias Lüfkens 🧞 @luefkens.com · 02/12/2023

Why did Italian Prime Minister Meloni take a selfie with Indian Prime Minister Modi? Since Narendra Modi is the most followed world leader on social media, Giorgia Meloni gained several tens of thousands new followers overnight on X and Instagram. #DigitalDiplomacy #Melodi

Italian Prime Minister Giorgia Meloni takes a selfie with Indian counterpart Narendra Modi at COP28.

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Matthias Lüfkens 🧞 @luefkens.com · 23/11/2023

Does the ChatGPT have a bias? Definitely, when it comes to Turkey 🦃 Happy Thanksgiving!

ChatGPT exchange:
User: Turkey
ChatGPT: Are you referring to the bird or the country?
User: What comes to mind first?
ChatGPT: When you mention "turkey," the first thing that comes to mind is often the Thanksgiving holiday and a traditional roast turkey.
User: That’s because you are US-based?
ChatGPT: Yes, that's correct. Thanksgiving and the associated turkey dinner are prominent cultural elements in the United States. If you were referring to the country Turkey, it could bring to mind its rich history, diverse culture, or geographical location.

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Matthias Lüfkens 🧞 @luefkens.com · 27/10/2023

Who is afraid of Elon Musk? It seems everyone is... ➡️🔗https://digitips.ch/who-is-afraid-of-elon-musk/ #DigitalDiplomacy

Graphic illustration of a two-faced Elon Musk created with Images.AI https://images.ai/user/Luefkens

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Matthias Lüfkens 🧞 @luefkens.com · 07/10/2023

I Bluesky ready to onboard large accounts? Germany's @abaerbock.diplo.de and @diplo.de become the first foreign minister and foreign ministry on Bluesky 👏 cc @pfrazee.com #DigitalDiplomacy

Screenshot of the first post of German Foreign Minister Annalena Baerbock on the Bluesky app. A selfie against a blue sky. Text of the post in German "I heard the sky is more blue here"

Screenshot of the account of German Foreign Minister Annalena Baerbock on the Bluesky app. with 13,000 followers.

Screenshot of the account of the German Foreign Ministry on the Bluesky app. with 3,400 followers.

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Matthias Lüfkens 🧞 @luefkens.com · 21/09/2023

In Brussels for the day 🇧🇪

Orange sunrise over Brussels airport with a plane parked at the terminal.

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Matthias Lüfkens 🧞 @luefkens.com · 18/08/2023

Are you looking for an alternative to X? There are plenty, but none will ever replace what Twitter was. ➡️🔗https://digitips.ch/by-bye-twitter-welcome-to-social-media-fragmentation/ #DigitalDiplomacy

Screenshot of the boilerplate on the UNEP website with 10 social media platforms including Mastodon, Threads and X

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Matthias Lüfkens 🧞 @luefkens.com · 25/07/2023

RIP Twitter 2006-2023 via Mike Wilson ➡️🔗https://twitter.com/CraftyOldGit/status/1591105627111178240 #TwitterXtinct #TwitterX #RIPTwitter

The extinct Dodo bird in the blue Twitter colours on white background

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Matthias Lüfkens 🧞 @luefkens.com · 19/07/2023

One of the best things about the Tour de France is the ‘publicity caravan’, the ad train preceding the riders 🚴‍♂️🚴🚴‍♀️ #LeTourdeFrance #TDF2023

A giant yellow Orangina bottle on wheels, part of the publicity caravan of the Tour de France cycling race

A giant green melon on wheels, part of the publicity caravan of the Tour de France cycling race

A giant red strawberry on wheels, part of the publicity caravan of the Tour de France cycling race

A giant statue of a cyclist on a Mini, part of the publicity caravan of the Tour de France cycling race

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Matthias Lüfkens 🧞 @luefkens.com · 30/06/2023

Today was my last day at @zurich.com 😢 I had a fun time in Zürich🇨🇭 The best part was my afternoon nap in this design beauty. 💤

Matthias Lüfkens head sticking out behind the iconic striped armchair ‘Donna Up’ by Italian designer Gaetano Pesce

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Matthias Lüfkens 🧞 @luefkens.com · 03/06/2023

Sunset over the Baltic Sea 🇱🇹

Close-up of waves rolling on a sandy beach with the sun setting in the background.

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Matthias Lüfkens 🧞 @luefkens.com · 02/06/2023

Blue sky over Lithuania🇱🇹

A small white cloud in the sky framed by two trees.

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Matthias Lüfkens 🧞 @luefkens.com · 21/05/2023

Postcard from Geneva🇨🇭 Where the city organized a mega drone show with 1,300 drones.

1300 drones forming a sailing boat above the yacht club in Geneva and lighting up Lake Geneva.

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Matthias Lüfkens 🧞 @luefkens.com · 12/05/2023

World leaders on social media 2023 🇮🇳 Modi is the most followed on Facebook, Instagram, Twitter & YouTube 🇨🇦 Trudeau leads the LinkedIn list. 🇺🇦 Zelenskyy is on top of Telegram 🇸🇻 Bukele is the most followed on TikTok ➡️🔗 digitips.ch/how-do-world-leaders-ra… #DigitalDiplomacy

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Matthias Lüfkens 🧞 @luefkens.com · 18/04/2023

I asked #ChatGPT to write a short bio. To my great surprise it's all wrong. Read how I corrected the machine ➡️🔗 digitips.ch/en-gb/what-chatgpt-know…

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