iiinova — where your digital self keeps evolving

Greg Swan @gregswan.bsky.social · 22/05/2026

The internet has a context problem. Are y’all seeing this, too? gregswan.substack.com/p/the-intern...

Greg Swan @gregswan.bsky.social · 21/11/2025

Bad AI ideas are slipping into real campaigns. Petitions. Fake protests. Hashtag slop. I wrote about how to spot the tells and keep the work human. New Social Signals is live. gregswan.substack.com/p/bad-ai-ide...

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Greg Swan @gregswan.bsky.social · 03/11/2025

Love spending the day at #AppliedAIConf25 with the folks actually building the future, not just talking about it.

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Greg Swan @gregswan.bsky.social · 28/09/2025

It’s been a hard week for my mayorships.

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Greg Swan @gregswan.bsky.social · 26/08/2025

It just occurred me if the #Vikings (re)sign Adam Thielen that means I have to eat this box of Thielen’s First Down Flakes from the Vikings wall in the basement. Those are the rules, right?

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Greg Swan @gregswan.bsky.social · 22/08/2025

I pulled back out my fidget spinner during zoom meetings where I need to pay attention and this thing rocks, you guys. Could really catch on.

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Greg Swan @gregswan.bsky.social · 06/08/2025

HELLO Digital Summit! 🔥 @digitalsummits.bsky.social On stage today: I'm leading a fireside chat with @vikings.social CMO Martin Nance at 3:15 pm On stage tomorrow: Presenting a keynote on Employee Generated Content at 1 pm

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Greg Swan @gregswan.bsky.social · 26/07/2025

AI-driven search is rewriting the playbook. But if you never learned the SEO 101 playbook, this post is for you. gregswan.substack.com/p/seo-geo-ae...

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Greg Swan @gregswan.bsky.social · 25/07/2025

Asked a ChatGPT agent to research a trendy birthday cake I could bake and add all the ingredients to my Instacart and it DID ALL THE WORK 🤯 And it skipped all the steps for me: Google, recipes, shopping, and delivery. We are living in a fascinating, transformational time.

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Greg Swan @gregswan.bsky.social · 24/07/2025

In the words of Santana featuring Rob Thomas, "Man, it's a hot one"

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Greg Swan @gregswan.bsky.social · 18/07/2025

I like to make my vacations adventuresome, don’t you?

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Greg Swan @gregswan.bsky.social · 04/07/2025

Do you want AI in your kids’ toys? It’s coming. Mattel announced a partnership with OpenAI to ship its first AI-powered toy by Xmas. So @jasonderusha.com and I invited Gabo, the GPT-powered plushie, to chat with us about it! Read more about here: open.substack.com/pub/gregswan...

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Greg Swan @gregswan.bsky.social · 21/06/2025

Love waking up hotter than Texas and Miami. Not. #mnwx

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Greg Swan @gregswan.bsky.social · 21/06/2025

Reddit may someday soon require users to get their irises scanned and stored in the blockchain in order to use its site. I visited World last month and wrote about verifying my humanity here 👀 open.substack.com/pub/gregswan...

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Greg Swan @gregswan.bsky.social · 13/06/2025

Pretty damn good issue of ⚡️Social Signals this week, if I say so myself. Which I do. gregswan.substack.com/p/from-footl...

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Greg Swan @gregswan.bsky.social · 07/06/2025

My neighbor had the most epic garage sale signs today. You can’t tell me you wouldn’t have stopped…

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Greg Swan @gregswan.bsky.social · 27/05/2025

Experimenting with Google’s #Veo3 with experimental audio… This is 8 short videos all generated via text prompts, edited together with CapCut, the result made in less than an hour. FAXZILLA!!! Also, this is my real fax number if you want to fax me what you think of this. 📠

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Greg Swan @gregswan.bsky.social · 23/05/2025

For the first time ever, a crowd of 100 people at @smbmsp.bsky.social sit quietly while ChatGPT's advanced voice gives a lecture on emerging Al tech. Feels like a milestone moment.

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Greg Swan @gregswan.bsky.social · 23/05/2025

16 years of #Ad, Google’s AI-powered future, Apple’s smart glasses, Bluesky’s next move, and a surprise road trip that ends in ice cream. Of course. This week’s Social Signals is stacked 🔀 gregswan.substack.com/p/16-years-o...

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Greg Swan @gregswan.bsky.social · 23/05/2025

Gathered with 100+ folks in the MSP marketing community to lean into and learn ADVANCED strategies and dev for ChatGPT at @smbmsp.bsky.social with @derickson.bsky.social @loriryan.bsky.social and @jenroventine.bsky.social #smbmsp 💯🎉💅

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Greg Swan @gregswan.bsky.social · 16/05/2025

Here at Best Buy HQ for DATA TECH 2025 with 1,000 members of the analytics community exploring the latest in emerging technology and its impact on data science. (I'm the one wearing 4 Al devices creating and collecting and crunching data). 🤯 #minneanalytics #datatech #minneapolis

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Greg Swan @gregswan.bsky.social · 15/05/2025

Doing hard things is good.

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Greg Swan @gregswan.bsky.social · 14/05/2025

“Enshittification” is Cory Doctorow’s term for platform decline. One of the side effects? Apps all start to look the same. They chase engagement, add DMs and videos, and slowly lose what made them distinct in the first place. Speaking of, Spotify now has a Create button. (h/t @chrismessina.me)

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Greg Swan @gregswan.bsky.social · 08/05/2025

Excited to present a keynote on Employee Generated Content (EGC) at the 3M Social Creator Summit today! 🔥 #3Msocialsummit

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Greg Swan @gregswan.bsky.social · 08/05/2025

Oh hey, it’s the WHAT’S FOR DINNER WHEEL that Google Gemini coded in seconds via just a bad drawing I made 🤯

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Greg Swan @gregswan.bsky.social · 04/05/2025

Great match, @mnufc.com! #mnufc #coyl Also, my dog wasn’t worried if we were going to win for a second.

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Greg Swan @gregswan.bsky.social · 03/05/2025

Dr. AnnMarie Thomas kicking off #minnebar19 with a 🤯 keynote about bring more PLAY to our work, projects, and products!

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Greg Swan @gregswan.bsky.social · 03/05/2025

Minnebar is kicking off!!! 2,000 registrants. 167 sessions. A chock full Best Buy HQ campus. The tech is hot. Coffee is flowing. And our Minneapolis community is on 🔥! Come hear from The Cave Project on “Deepfakes 101” at 11:25 am in the Harriet Conference Room. #minnebar19 #minnebar

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Greg Swan @gregswan.bsky.social · 03/05/2025

Submitting a late Friday afternoon RFP letter of intent and… 📠

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Greg Swan @gregswan.bsky.social · 26/04/2025

Imagine checking YES on the enjoying outlook so far prompt

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Greg Swan @gregswan.bsky.social · 26/04/2025

Since the Ice Bucket Challenge is back, we thought: Why not bring back The Harlem Shake (circa 2013) at @smbmsp.bsky.social this morning?! And look at that bacon dance! 🕺 🥓

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Greg Swan @gregswan.bsky.social · 16/04/2025

Digital Summit Chicago is STANDING ROOM ONLY! 👏 Tons of energy as nearly 600 marketers gathered to debate the future and choose how we shape it. My keynote “Future-Proofed Marketing: Connecting with Today’s Cyborg Audiences” is in the Prairie Ballroom at 11:30 😎

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Greg Swan @gregswan.bsky.social · 13/04/2025

The signs of spring are everywhere in Minnesota rn

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Greg Swan @gregswan.bsky.social · 07/04/2025

A Minecraft Movie was a huge hit with my three teens. Actual quote from one of them: “Minecraft has been a big part of my childhood and who I am. And I loved it.” Also: CHICKEN JOCKEY!

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Greg Swan @gregswan.bsky.social · 06/04/2025

The Touch Grass Keyboard by @yahoo.bsky.social arrived today. “Now you can touch grass without every logging off.” An April Fool’s Day activation you could actually buy. And it works! Never going outside again.

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Greg Swan @gregswan.bsky.social · 04/04/2025

Great night at the Minneapolis St. Paul International Film Festival. Caught “Or Something” and the post-film comedy show.

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Greg Swan @gregswan.bsky.social · 26/03/2025

I heard ChatGPT is good at words and letters now. So I gave it the ultimate test!

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Greg Swan @gregswan.bsky.social · 21/03/2025

Luckily I already made another chatbot in Meta AI that can only meow months ago, so I put them in an Instagram group chat together.

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Greg Swan @gregswan.bsky.social · 21/03/2025

I don’t think Pizza Hut anticipated a meow bot insurgency

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Greg Swan @gregswan.bsky.social · 21/03/2025

Tonight I got an ad for Pizza Hut’s AI chatbot on Instagram, Hutty… I decided to teach him to Meow and only Meow.

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Greg Swan @gregswan.bsky.social · 18/03/2025

The @minnestar.org community SHOWS UP for hard cider yes, but also to talk about tech, innovation, and the future of tech innovation. And cider.

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Greg Swan @gregswan.bsky.social · 14/03/2025

Good report from the Bee Pioneer today. Also pictured, the Limitless Pendant.

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Greg Swan @gregswan.bsky.social · 12/03/2025

Love to come home from a trip to some fresh faxes

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Greg Swan @gregswan.bsky.social · 27/02/2025

Scoping out the virtual Carnitas Cinema within the pre-existing Chipotle Burrito Builder experience in Roblox featuring their new 60 second spot and free burritos for the first 50k (sold out but hey, free queso code).

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