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10up

@10up.com
98 followers 31 following 174 posts

The expert WordPress practice of Fueled, a digital transformation agency. The 10up practice crafts impactful websites and tools for clients like Disney, Google, Mayo Clinic, The White House, and the State of California.

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10up @10up.com · 22/09/2026
“One of the best partners we’ve worked with, hands down.” beehiiv’s Viktor Tretyak on pairing our WordPress expertise with his team’s knowledge of beehiiv. See how we built beehiiv’s official WordPress plugin: fueled.com/work/beehiiv...
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10up @10up.com · 17/09/2026
From the hidden cost of AI cleanup to customer journeys that cross channels, Fueled colleagues share practical perspectives in our latest media & appearances roundup. Catch up: fueled.com/blog/q2-q3-2...
fueled.com
Fueled Media Roundup: AI & Customer Experience · Fueled
Explore Fueled’s latest media roundup, featuring interviews, podcasts, and events on AI, customer experience, and digital platform
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10up @10up.com · 15/09/2026
Hide the WordPress admin bar. Keep its shortcuts within reach. @jakemgold.bsky.social explains the idea that led to the official WordPress Browser Extension. fueled.com/blog/officia...
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10up @10up.com · 15/09/2026
The team behind the Doomsday Clock has a new way to make its journalism heard. 📣⏱️ We added audio articles to the Bulletin’s WordPress site using ClassifAI, giving readers another format and the Bulletin freedom to choose AI voice models. fueled.com/work/bulleti...
fueled.com
Keeping the Doomsday Clock Website Online · Fueled
Fueled provides WordPress maintenance for the Bulletin’s site, keeping it secure, stable, and ready for global attention.
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10up @10up.com · 08/09/2026
Sports publishers are looking beyond articles to build deeper fan engagement. Ahead of the NFL Draft, A to Z Sports used AI to prototype a Draft Simulator. Fueled helped bring it into production, where it generated 350,000 page views in its first month. fueled.com/work/a-to-z-...
fueled.com
Rebuilding A to Z Sports for Faster Publishing and Smarter Search · Fueled
How Fueled rebuilt A to Z Sports, improving publishing workflows, search, scalability, and AI-native product delivery.
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10up @10up.com · 03/09/2026
Product growth may start inside a platform customers already use. See how Fueled helped beehiiv, Square, Google, and Jobber turn official integrations across WordPress, WooCommerce, and Wix into stronger paths to adoption and customer value. fueled.com/blog/driving...
fueled.com
https://fueled.com/blog/driving-product-growth-integrations-website-commerce/?utm_source=bluesky&utm_medium=organic-social&utm_campaign=integrations
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10up @10up.com · 27/08/2026
Thank you to all Fueled team members who dedicate time to the official WordPress AI plugin: Jeffrey B. Paul, Darin Kotter, James Morrison, Lauren Woodmansee, Rachael Cortellessa, Lina Wiezkowiak, Fabian Kägy, Tyler Bailey, Dharmesh Patel, and Ankit K Gupta.
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10up @10up.com · 27/08/2026
More tools include: 🔎 Search-friendly slug suggestions 💬 Draft replies for comment moderation Safeguards include encrypted credentials, admin approval for plugins using AI, and explicit permission before AI can access site content, settings, or user information.
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10up @10up.com · 27/08/2026
The official WordPress AI plugin is evolving quickly, with our team continuing to lead engineering and product development. Recent releases add: 📝 Editorial and SEO suggestions ✍️ Experimental type-ahead 🌎 Content translation fueled.com/blog/fueled-...
fueled.com
Fueled Helps Shape WordPress 7.1 and Its Official AI Plugin · Fueled
Fueled helped shape WordPress 7.1 while leading development of its official AI plugin, with new tools for publishing, collaboration, and AI.
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10up @10up.com · 27/08/2026
Darin Kotter discusses a principle that has guided both ClassifAI and the official WordPress AI plugin: focus on solving real, common publishing and business problems, not just catchy technology showcases. fueled.com/blog/open-so...
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10up @10up.com · 26/08/2026
Thank you to all nine Fueled contributors: @jeffpaul.com, @peterwilson.cc, Mukesh Panchal, @fabian-kaegy.com, Darin Kotter, Joe McGill, Ankit K. Gupta, Sumit Bagthariya, and Dharmesh Patel. 👏
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10up @10up.com · 26/08/2026
New features also arrived in the official WordPress AI plugin, where our team continues to lead engineering and product development. Nine Fueled team members contributed to WordPress 7.1, including Mukesh Panchal and @peterwilson.cc, who were recognized as Noteworthy Contributors.
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10up @10up.com · 26/08/2026
WordPress 7.1 is here. 🙌 The release brings easier styling for different screen sizes, better Notes with @mentions, and faster media editing and management. Read what’s new and how Fueled helped shape the release: fueled.com/blog/fueled-...
fueled.com
Fueled Helps Shape WordPress 7.1 and Its Official AI Plugin · Fueled
Fueled helped shape WordPress 7.1 while leading development of its official AI plugin, with new tools for publishing, collaboration, and AI.
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10up @10up.com · 18/08/2026
Read our case study for a closer look at how it was designed, built, and launched. fueled.com/work/beehiiv...
fueled.com
beehiiv · Fueled
See how Fueled made beehiiv’s official WordPress plugin to bring newsletter publishing, audience growth, and monetization into WordPress.
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10up @10up.com · 18/08/2026
Publishing businesses need stronger ways to build direct audience relationships and revenue. We partnered with @beehiiv.com to develop its official WordPress plugin, bringing more of the newsletter workflow directly into WordPress. ⚡
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10up @10up.com · 14/08/2026
More team members heading to #WCUS include: CEO Justin Livesay; 10up founder @jakemgold.bsky.social; Phil Crumm, Managing Partner leading WordPress work; Brian Bourn; Joe McGill; Lily Byard; Taylor Waldon; and Evan Mattson. If you’re attending, we’d love to meet up! 🌵
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10up @10up.com · 14/08/2026
Fueled team members are heading to Phoenix for #WCUS this week! We’re especially excited to see our own James Osborne take the stage to share practical, no-code strategies for understanding and engaging website audiences. 📅 Tuesday at 11:30 a.m. us.wordcamp.org/2026/speaker...
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10up @10up.com · 13/08/2026
The official WordPress Browser Extension is now available for Chrome and Safari. In our latest Q&A, @jakemgold.bsky.social shares the story behind the project, why he continues to invest in open source, and how AI-assisted development accelerated the build. fueled.com/blog/officia...
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10up @10up.com · 11/08/2026
For the Bulletin of Atomic Scientists, SiteWatch provides 24/7 monitoring, proactive WordPress maintenance, emergency response, Cloudflare support, and live-event coverage around the Doomsday Clock announcement. ⏱️ fueled.com/work/bulleti...
fueled.com
Keeping the Doomsday Clock Website Online · Fueled
Fueled provides WordPress maintenance for the Bulletin’s site, keeping it secure, stable, and ready for global attention.
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10up @10up.com · 05/08/2026
Darin Kotter explains how the official WordPress AI plugin is helping test and refine new approaches to AI governance and safety in WordPress. Full Q&A: fueled.com/blog/open-so...
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10up @10up.com · 04/08/2026
A complex content migration could have put A to Z Sports’ NFL Draft launch window at risk. Fueled’s AI-native workflow reduced hours of manual analysis to minutes, helping the team stay on schedule and preserve budget for higher-value product work. fueled.com/work/a-to-z-...
fueled.com
Rebuilding A to Z Sports for Faster Publishing and Smarter Search · Fueled
How Fueled rebuilt A to Z Sports, improving publishing workflows, search, scalability, and AI-native product delivery.
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10up @10up.com · 30/07/2026
We partnered with Woo and Square to strengthen Square for WooCommerce, improving reliability, onboarding, payments, sync, and multi-channel commerce features for merchants selling online and in person. fueled.com/work/woocomm...
fueled.com
Improving Square for WooCommerce · Fueled
Fueled helped evolve Square for WooCommerce through product strategy, UX, payments, onboarding, and ongoing platform modernization.
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10up @10up.com · 29/07/2026
The official WordPress AI plugin was shaped by 8 years of lessons making and improving our ClassifAI plugin. Darin Kotter discusses how client feedback and real publishing workflows shaped the official plugin. Full Q&A: fueled.com/blog/open-so...
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10up @10up.com · 22/07/2026
Freedom and control are core values that built WordPress. @jeffpaul.com explains how that philosophy influenced the official WordPress AI plugin, and the freedom to choose your AI model and provider. Full Q&A: fueled.com/blog/open-so...
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10up @10up.com · 16/07/2026
What does it look like when site search answers questions instead of returning links? Join Fueled and Pantheon on July 22 at 2 p.m. ET to see ElasticPress in action, from relevance tuning to AI-generated answers. pantheon.io/events/webin...
pantheon.io
July Platform Tour: Your WordPress Search Just Got a Major Upgrade | Pantheon.io
By the end, you'll know exactly how to enable Elasticsearch on your own sites—and why you'll want to.
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10up @10up.com · 16/07/2026
We've worked with Pantheon to make ElasticPress, our enterprise-caliber, AI-ready search solution, available across their platform. Enable it right from the Pantheon dashboard today. fueled.com/blog/fueled-...
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10up @10up.com · 15/07/2026
Engineering Director Darin Kotter explains that while he engineered the official WordPress AI plugin for plug-and-play simplicity for a wide audience, our ClassifAI plugin focuses on those needing granular customization and control. fueled.com/blog/open-so...
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10up @10up.com · 10/07/2026
Our latest case study looks at how we help keep the Bulletin of the Atomic Scientists’ WordPress site secure, stable, and ready for global attention during the annual Doomsday Clock announcement. fueled.com/work/bulleti...
fueled.com
Keeping the Doomsday Clock Website Online · Fueled
Fueled provides WordPress maintenance for the Bulletin’s site, keeping it secure, stable, and ready for global attention.
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10up @10up.com · 09/07/2026
When should you use the official WordPress AI plugin, and when does our ClassifAI plugin make more sense? @jeffpaul.com explains: accessible AI features for a broad audience vs. deeper customization, integrations, and control for enterprise. Full Q&A: fueled.com/blog/open-so...
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10up @10up.com · 02/07/2026
A to Z Sports needed a platform easier to operate and build on. We simplified its WordPress architecture, strengthened search with ElasticPress, and helped bring an AI-built Draft Simulator into production. fueled.com/work/a-to-z-...
fueled.com
Rebuilding A to Z Sports for Faster Publishing and Smarter Search · Fueled
How Fueled rebuilt A to Z Sports, improving publishing workflows, search, scalability, and AI-native product delivery.
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10up @10up.com · 10/06/2026
We’ve been integrating AI into WordPress for years, from ClassifAI to the official AI plugin. With the official AI plugin reaching 1.0, @jakemgold.bsky.social sat down with @jeffpaul.com & Darin Kotter to discuss what’s new and where applied AI in WordPress is headed. fueled.com/blog/open-so...
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Reposted by 10up
WordCamp Europe @wceurope.bsky.social · 06/06/2026
Brilliant work from Peter Wilson on the WordPress Performance team's improvements to WP_Query through smarter caching and optimisation techniques. #WCEU #WCEU26
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10up @10up.com · 04/06/2026
Once WordPress ships React 19, those deprecated patterns move from warnings to potential breakages. Our recommendation: test now with the latest Gutenberg plugin, enable SCRIPT_DEBUG, check the browser console, and use the official React codemods where possible.
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10up @10up.com · 04/06/2026
WordPress 7.1 is targeted for August, and it’s expected to ship the move from React 18 to React 19. For most projects, this should be smooth. But long-deprecated APIs like ReactDOM.render(), findDOMNode(), and function component defaultProps are being removed.
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10up @10up.com · 28/05/2026
Daryll Doyle, Staff Engineer at Fueled, shared a technical deep dive into how Gutenberg transforms can turn Microsoft Word content into clean, structured WordPress blocks. www.linkedin.com/pulse/turnin...
linkedin.com
Turning Complex Microsoft Word Content into Clean WordPress Blocks with Gutenberg Transforms
A deep technical look at using Gutenberg transforms to convert Microsoft Word markup into clean, accessible WordPress blocks, with examples.
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10up @10up.com · 22/05/2026
WordPress 7.0 marks a major step for AI. AI Connectors give developers a standard way to add AI capabilities, while giving site owners governance and control over connected services. Also shipping: version 1.0 of the official WordPress AI plugin. fueled.com/blog/fueled-...
fueled.com
Fueled Helps Shape WordPress 7.0, AI in WordPress Matures · Fueled
20+ Fueled team members helped make WordPress 7.0, which introduces AI Connectors, an official AI plugin, and editorial improvements.
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10up @10up.com · 22/05/2026
@jeffpaul.com, Joe McGill, Kelvin Balloo, Mohit Dadhich, Mukesh Panchal, Navneet Kaur, Ophelia Rose, @peterwilson.cc, Pooja Padamad, Peter Sorenson, Rahul Prajapati, Sourabh Jain, and Sumit Bagthariya.
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10up @10up.com · 22/05/2026
Kudos to all of the Fueled team members who contributed to WordPress 7.0: Ames Plant, Ankit K. Gupta, Darin Kotter, @fabian-kaegy.com, Faisal Alvi, Harshal Kadu, Ian Dunn, Jeffrey Carandang,
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10up @10up.com · 22/05/2026
WordPress 7.0 is here, and 21 Fueled team members contributed to the release. Our team helped lead testing, engineering, UI improvements, and AI initiatives shaping the future of WordPress. Proud to keep helping build WordPress from the inside. fueled.com/blog/fueled-...
fueled.com
Fueled Helps Shape WordPress 7.0, AI in WordPress Matures · Fueled
20+ Fueled team members helped make WordPress 7.0, which introduces AI Connectors, an official AI plugin, and editorial improvements.
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10up @10up.com · 27/04/2026
Encouraging to see Fueled’s perspective on applied AI in WordPress gaining traction. Our recent blog post recapping our progress was featured in: 🔗 Loop WP: newsletter.loopwp.com/p/issue-197-... 📨The Repository: www.therepository.email?mailpoet_rou...
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10up @10up.com · 17/04/2026
ClassifAI 3.8 adds two enterprise features driven by client needs: Usage Monitoring for OpenAI budgets and alerts, plus API Key Credential Filtering for safer secret handling. We also released a plugin connecting WordPress 7.0 to Ollama. fueled.com/blog/ollama-...
fueled.com
Fueled Releases WordPress 7.0 AI Connector for Ollama · Fueled
Fueled’s new AI Provider for Ollama plugin brings open source models to WordPress 7.0; ClassifAI 3.8 adds governance and security features.
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10up @10up.com · 15/04/2026
Our team just shipped “AI Provider for Ollama”, a new AI Connector plugin for WordPress 7.0. It offers an open source path to integrating AI into WordPress, with control over infrastructure and privacy. fueled.com/blog/ollama-...
fueled.com
Fueled Releases WordPress 7.0 AI Connector for Ollama · Fueled
Fueled’s new AI Provider for Ollama plugin brings open source models to WordPress 7.0; ClassifAI 3.8 adds governance and security features.
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10up @10up.com · 09/04/2026
The conversation builds on our white paper published earlier this year in partnership with WordPress VIP, From Pageviews to Product: How Digital Publishers and News Media Thrive as Traffic, Trust, and Revenue Rewire in 2026. fueled.com/blog/white-p...
fueled.com
White Paper: Digital Strategies for Publishers and News Media as Traffic and Revenue Rewire · Fueled
In 2026, leaders in news media and publishing are navigating a fragmented, fast-evolving digital economy. The programmatic ad revenue model, built on fewer privacy controls and traditional Google search traffic, that buoyed online media in the last decade no longer sustains growth. Generative AI is reshaping how audiences find and engage with “knowledge” content, as […]
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10up @10up.com · 09/04/2026
Publishing teams are navigating big shifts across monetization, distribution, AI, and platform complexity. On April 14, we’re joining @wpvip.com and @the-independent.com for a webinar looking at how publishers are responding: wpvip.com/event/digita...
wpvip.com
Digital Publishing Trends Webinar | WordPress VIP
Join VIP, Fueled, and The Independent for a live discussion on the publishing trends reshaping content operations, workflows, and platforms.
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10up @10up.com · 06/04/2026
Content-rich WordPress sites now have a better search option. ElasticPress.io Engage helps content-rich sites deliver fast, relevant results without the enterprise price tag. fueled.com/blog/elastic...
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10up @10up.com · 02/04/2026
Fueled is heading to Tempe for #PressConf, April 8–11 🌵 CEO Justin Livesay will speak on growth strategies for WordPress in the enterprise; Fueled Partner and 10up founder Jake Goldman is also attending. We hope to see you there! pressconf.events
pressconf.events
PressConf - Event for Modern WordPress Leaders - April 2025
PressConf is for the engineers, entrepreneurs, artists, creators and leaders of Modern WordPress to level up no matter where they’re starting from or where they’ve been.
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10up @10up.com · 24/03/2026
Over the past few months, our experts shared perspectives across interviews, podcasts, articles, and events touching on everything from mobile loyalty to the future of the open web. fueled.com/blog/q1-26-m...
fueled.com
Q1 2026 Media + Events Roundup: Growth and Sustainability · Fueled
A roundup of Fueled’s Q1 2026 media appearances on product growth, open source sustainability, UX research, and digital platforms.
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10up @10up.com · 18/03/2026
For small service businesses, the website is often the booking engine. We partnered with Jobber to build WordPress and Wix integrations that make adding booking to a website simple, secure, and scalable. fueled.com/work/jobber/...
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10up @10up.com · 12/03/2026
🧭 Personalization is a huge opportunity in healthcare marketing, and the fastest way to break trust if “anonymous” behavior data becomes sensitive. Check out the full webinar, and our white paper on “Assured AI," published in partnership with @wpengine.com. fueled.com/blog/ai-heal...
fueled.com
AI in Healthcare Marketing & Content - Webinar Takeaways · Fueled
Takeaways from a webinar digging into responsible adoption of AI in digital healthcare content. AI pilots are easy to start, but get harder once they touch real content and customers.
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10up @10up.com · 12/03/2026
⚖️ Speed and compliance aren’t opposites unless the system is designed that way. Healthcare teams face HIPAA, FDA, state privacy laws, and sometimes GDPR — design with these in mind from the beginning.
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