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10up

@10up.com

98 followers 31 following 174 posts

The expert WordPress practice of Fueled, a digital transformation agency. The 10up practice crafts impactful websites and tools for clients like Disney, Google, Mayo Clinic, The White House, and the State of California.

Posts Replies Media

10up @10up.com · 22/09/2026

“One of the best partners we’ve worked with, hands down.” beehiiv’s Viktor Tretyak on pairing our WordPress expertise with his team’s knowledge of beehiiv. See how we built beehiiv’s official WordPress plugin: fueled.com/work/beehiiv...

10up @10up.com · 17/09/2026

From the hidden cost of AI cleanup to customer journeys that cross channels, Fueled colleagues share practical perspectives in our latest media & appearances roundup. Catch up: fueled.com/blog/q2-q3-2...

Fueled Media Roundup: AI & Customer Experience · Fueled

Explore Fueled’s latest media roundup, featuring interviews, podcasts, and events on AI, customer experience, and digital platform

10up @10up.com · 15/09/2026

Hide the WordPress admin bar. Keep its shortcuts within reach. @jakemgold.bsky.social explains the idea that led to the official WordPress Browser Extension. fueled.com/blog/officia...

10up @10up.com · 15/09/2026

The team behind the Doomsday Clock has a new way to make its journalism heard. 📣⏱️ We added audio articles to the Bulletin’s WordPress site using ClassifAI, giving readers another format and the Bulletin freedom to choose AI voice models. fueled.com/work/bulleti...

Keeping the Doomsday Clock Website Online · Fueled

Fueled provides WordPress maintenance for the Bulletin’s site, keeping it secure, stable, and ready for global attention.

10up @10up.com · 08/09/2026

Sports publishers are looking beyond articles to build deeper fan engagement. Ahead of the NFL Draft, A to Z Sports used AI to prototype a Draft Simulator. Fueled helped bring it into production, where it generated 350,000 page views in its first month. fueled.com/work/a-to-z-...

Rebuilding A to Z Sports for Faster Publishing and Smarter Search · Fueled

How Fueled rebuilt A to Z Sports, improving publishing workflows, search, scalability, and AI-native product delivery.

10up @10up.com · 03/09/2026

Product growth may start inside a platform customers already use. See how Fueled helped beehiiv, Square, Google, and Jobber turn official integrations across WordPress, WooCommerce, and Wix into stronger paths to adoption and customer value. fueled.com/blog/driving...

https://fueled.com/blog/driving-product-growth-integrations-website-commerce/?utm_source=bluesky&utm_medium=organic-social&utm_campaign=integrations

10up @10up.com · 27/08/2026

The official WordPress AI plugin is evolving quickly, with our team continuing to lead engineering and product development. Recent releases add: 📝 Editorial and SEO suggestions ✍️ Experimental type-ahead 🌎 Content translation fueled.com/blog/fueled-...

Fueled Helps Shape WordPress 7.1 and Its Official AI Plugin · Fueled

Fueled helped shape WordPress 7.1 while leading development of its official AI plugin, with new tools for publishing, collaboration, and AI.

10up @10up.com · 27/08/2026

Darin Kotter discusses a principle that has guided both ClassifAI and the official WordPress AI plugin: focus on solving real, common publishing and business problems, not just catchy technology showcases. fueled.com/blog/open-so...

10up @10up.com · 26/08/2026

WordPress 7.1 is here. 🙌 The release brings easier styling for different screen sizes, better Notes with @mentions, and faster media editing and management. Read what’s new and how Fueled helped shape the release: fueled.com/blog/fueled-...

Fueled Helps Shape WordPress 7.1 and Its Official AI Plugin · Fueled

Fueled helped shape WordPress 7.1 while leading development of its official AI plugin, with new tools for publishing, collaboration, and AI.

10up @10up.com · 18/08/2026

Publishing businesses need stronger ways to build direct audience relationships and revenue. We partnered with @beehiiv.com to develop its official WordPress plugin, bringing more of the newsletter workflow directly into WordPress. ⚡

10up @10up.com · 14/08/2026

Fueled team members are heading to Phoenix for #WCUS this week! We’re especially excited to see our own James Osborne take the stage to share practical, no-code strategies for understanding and engaging website audiences. 📅 Tuesday at 11:30 a.m. us.wordcamp.org/2026/speaker...

10up @10up.com · 13/08/2026

The official WordPress Browser Extension is now available for Chrome and Safari. In our latest Q&A, @jakemgold.bsky.social shares the story behind the project, why he continues to invest in open source, and how AI-assisted development accelerated the build. fueled.com/blog/officia...

10up @10up.com · 11/08/2026

For the Bulletin of Atomic Scientists, SiteWatch provides 24/7 monitoring, proactive WordPress maintenance, emergency response, Cloudflare support, and live-event coverage around the Doomsday Clock announcement. ⏱️ fueled.com/work/bulleti...

Keeping the Doomsday Clock Website Online · Fueled

Fueled provides WordPress maintenance for the Bulletin’s site, keeping it secure, stable, and ready for global attention.

10up @10up.com · 05/08/2026

Darin Kotter explains how the official WordPress AI plugin is helping test and refine new approaches to AI governance and safety in WordPress. Full Q&A: fueled.com/blog/open-so...

10up @10up.com · 04/08/2026

A complex content migration could have put A to Z Sports’ NFL Draft launch window at risk. Fueled’s AI-native workflow reduced hours of manual analysis to minutes, helping the team stay on schedule and preserve budget for higher-value product work. fueled.com/work/a-to-z-...

Rebuilding A to Z Sports for Faster Publishing and Smarter Search · Fueled

How Fueled rebuilt A to Z Sports, improving publishing workflows, search, scalability, and AI-native product delivery.

10up @10up.com · 30/07/2026

We partnered with Woo and Square to strengthen Square for WooCommerce, improving reliability, onboarding, payments, sync, and multi-channel commerce features for merchants selling online and in person. fueled.com/work/woocomm...

Improving Square for WooCommerce · Fueled

Fueled helped evolve Square for WooCommerce through product strategy, UX, payments, onboarding, and ongoing platform modernization.

10up @10up.com · 29/07/2026

The official WordPress AI plugin was shaped by 8 years of lessons making and improving our ClassifAI plugin. Darin Kotter discusses how client feedback and real publishing workflows shaped the official plugin. Full Q&A: fueled.com/blog/open-so...

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10up @10up.com · 22/07/2026

Freedom and control are core values that built WordPress. @jeffpaul.com explains how that philosophy influenced the official WordPress AI plugin, and the freedom to choose your AI model and provider. Full Q&A: fueled.com/blog/open-so...

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10up @10up.com · 16/07/2026

We've worked with Pantheon to make ElasticPress, our enterprise-caliber, AI-ready search solution, available across their platform. Enable it right from the Pantheon dashboard today. fueled.com/blog/fueled-...

10up @10up.com · 15/07/2026

Engineering Director Darin Kotter explains that while he engineered the official WordPress AI plugin for plug-and-play simplicity for a wide audience, our ClassifAI plugin focuses on those needing granular customization and control. fueled.com/blog/open-so...

10up @10up.com · 10/07/2026

Our latest case study looks at how we help keep the Bulletin of the Atomic Scientists’ WordPress site secure, stable, and ready for global attention during the annual Doomsday Clock announcement. fueled.com/work/bulleti...

Keeping the Doomsday Clock Website Online · Fueled

Fueled provides WordPress maintenance for the Bulletin’s site, keeping it secure, stable, and ready for global attention.

10up @10up.com · 09/07/2026

When should you use the official WordPress AI plugin, and when does our ClassifAI plugin make more sense? @jeffpaul.com explains: accessible AI features for a broad audience vs. deeper customization, integrations, and control for enterprise. Full Q&A: fueled.com/blog/open-so...

10up @10up.com · 02/07/2026

A to Z Sports needed a platform easier to operate and build on. We simplified its WordPress architecture, strengthened search with ElasticPress, and helped bring an AI-built Draft Simulator into production. fueled.com/work/a-to-z-...

Rebuilding A to Z Sports for Faster Publishing and Smarter Search · Fueled

How Fueled rebuilt A to Z Sports, improving publishing workflows, search, scalability, and AI-native product delivery.

10up @10up.com · 10/06/2026

We’ve been integrating AI into WordPress for years, from ClassifAI to the official AI plugin. With the official AI plugin reaching 1.0, @jakemgold.bsky.social sat down with @jeffpaul.com & Darin Kotter to discuss what’s new and where applied AI in WordPress is headed. fueled.com/blog/open-so...

Reposted by 10up

WordCamp Europe @wceurope.bsky.social · 06/06/2026

Brilliant work from Peter Wilson on the WordPress Performance team's improvements to WP_Query through smarter caching and optimisation techniques. #WCEU #WCEU26

10up @10up.com · 04/06/2026

WordPress 7.1 is targeted for August, and it’s expected to ship the move from React 18 to React 19. For most projects, this should be smooth. But long-deprecated APIs like ReactDOM.render(), findDOMNode(), and function component defaultProps are being removed.

10up @10up.com · 28/05/2026

Daryll Doyle, Staff Engineer at Fueled, shared a technical deep dive into how Gutenberg transforms can turn Microsoft Word content into clean, structured WordPress blocks. www.linkedin.com/pulse/turnin...

Turning Complex Microsoft Word Content into Clean WordPress Blocks with Gutenberg Transforms

A deep technical look at using Gutenberg transforms to convert Microsoft Word markup into clean, accessible WordPress blocks, with examples.

10up @10up.com · 22/05/2026

WordPress 7.0 marks a major step for AI. AI Connectors give developers a standard way to add AI capabilities, while giving site owners governance and control over connected services. Also shipping: version 1.0 of the official WordPress AI plugin. fueled.com/blog/fueled-...

Fueled Helps Shape WordPress 7.0, AI in WordPress Matures · Fueled

20+ Fueled team members helped make WordPress 7.0, which introduces AI Connectors, an official AI plugin, and editorial improvements.

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10up @10up.com · 22/05/2026

WordPress 7.0 is here, and 21 Fueled team members contributed to the release. Our team helped lead testing, engineering, UI improvements, and AI initiatives shaping the future of WordPress. Proud to keep helping build WordPress from the inside. fueled.com/blog/fueled-...

Fueled Helps Shape WordPress 7.0, AI in WordPress Matures · Fueled

20+ Fueled team members helped make WordPress 7.0, which introduces AI Connectors, an official AI plugin, and editorial improvements.

10up @10up.com · 27/04/2026

Encouraging to see Fueled’s perspective on applied AI in WordPress gaining traction. Our recent blog post recapping our progress was featured in: 🔗 Loop WP: newsletter.loopwp.com/p/issue-197-... 📨The Repository: www.therepository.email?mailpoet_rou...

10up @10up.com · 17/04/2026

ClassifAI 3.8 adds two enterprise features driven by client needs: Usage Monitoring for OpenAI budgets and alerts, plus API Key Credential Filtering for safer secret handling. We also released a plugin connecting WordPress 7.0 to Ollama. fueled.com/blog/ollama-...

Fueled Releases WordPress 7.0 AI Connector for Ollama · Fueled

Fueled’s new AI Provider for Ollama plugin brings open source models to WordPress 7.0; ClassifAI 3.8 adds governance and security features.

10up @10up.com · 15/04/2026

Our team just shipped “AI Provider for Ollama”, a new AI Connector plugin for WordPress 7.0. It offers an open source path to integrating AI into WordPress, with control over infrastructure and privacy. fueled.com/blog/ollama-...

Fueled Releases WordPress 7.0 AI Connector for Ollama · Fueled

Fueled’s new AI Provider for Ollama plugin brings open source models to WordPress 7.0; ClassifAI 3.8 adds governance and security features.

10up @10up.com · 09/04/2026

Publishing teams are navigating big shifts across monetization, distribution, AI, and platform complexity. On April 14, we’re joining @wpvip.com and @the-independent.com for a webinar looking at how publishers are responding: wpvip.com/event/digita...

Digital Publishing Trends Webinar | WordPress VIP

Join VIP, Fueled, and The Independent for a live discussion on the publishing trends reshaping content operations, workflows, and platforms.

10up @10up.com · 06/04/2026

Content-rich WordPress sites now have a better search option. ElasticPress.io Engage helps content-rich sites deliver fast, relevant results without the enterprise price tag. fueled.com/blog/elastic...

10up @10up.com · 02/04/2026

Fueled is heading to Tempe for #PressConf, April 8–11 🌵 CEO Justin Livesay will speak on growth strategies for WordPress in the enterprise; Fueled Partner and 10up founder Jake Goldman is also attending. We hope to see you there! pressconf.events

pressconf.events

PressConf - Event for Modern WordPress Leaders - April 2025

PressConf is for the engineers, entrepreneurs, artists, creators and leaders of Modern WordPress to level up no matter where they’re starting from or where they’ve been.

10up @10up.com · 24/03/2026

Over the past few months, our experts shared perspectives across interviews, podcasts, articles, and events touching on everything from mobile loyalty to the future of the open web. fueled.com/blog/q1-26-m...

Q1 2026 Media + Events Roundup: Growth and Sustainability · Fueled

A roundup of Fueled’s Q1 2026 media appearances on product growth, open source sustainability, UX research, and digital platforms.

10up @10up.com · 18/03/2026

For small service businesses, the website is often the booking engine. We partnered with Jobber to build WordPress and Wix integrations that make adding booking to a website simple, secure, and scalable. fueled.com/work/jobber/...

10up @10up.com · 12/03/2026

AI pilots in healthcare are easier to start than ever, and much harder to stand behind once they touch real content, customers, and compliance constraints. In a recent webinar with @wpengine.com & Vida Health, we discuss how teams can move from hype to “Assured AI.”

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10up @10up.com · 10/03/2026

VP of Open Source Initiatives, @jeffpaul.com, was featured in @leaddev.com's article on “AI slop” hitting open source, and the real cost it creates for maintainers. 🗞️ leaddev.com/software-qua...

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10up @10up.com · 06/03/2026

Our Managing Partner, Digital Product, Jessica Wagner was featured in The Food Institute on what restaurant apps get right. From Starbucks’ frictionless loyalty to Taco Bell’s app-only drops, the best apps make loyalty feel personal. foodinstitute.com/focus/lesson...

foodinstitute.com

Lessons Learned From 7 Restaurant Chains Winning the Mobile App Game - The Food Institute

From Starbucks to Yum China, 7 restaurant chains reveal how mobile apps drive loyalty, reclaim margins, and boost repeat visits in 2026.

10up @10up.com · 05/03/2026

Flutter vs React Native vs native mobile. Today, none are an impediment to building outstanding apps in the right hands. The best option comes down to product design, an org’s existing engineering ecosystem, and platform capabilities. Our framework: fueled.com/blog/choosin...

Choosing the Right Cross-Platform Mobile Technology · Fueled

In mobile app and digital product work, one architectural consideration comes up again and again: should we build with Flutter, React Native, or native iOS/Android? In the increasingly uncommon case…

10up @10up.com · 03/03/2026

VP of Open Source Initiatives, @jeffpaul.com, was featured in @leaddev.com's article on what Tailwind’s turbulence reveals about open source in the age of AI. From pressure on sustainability and visibility to where AI might actually help smaller projects. leaddev.com/ai/what-tail...

What Tailwind teaches us about open source in the age of AI

The rise of AI coding tools is a stress test on open source software business models.

10up @10up.com · 02/03/2026

Smarter search for WooCommerce, now starting at $29/month. ElasticPress.io Engage delivers faster product filtering and AI-capable discovery, built for growing shops.

ElasticPress.io Makes Better WordPress, WooCommerce Search More Affordable with New Plans · Fueled

ElasticPress.io, our fast and flexible search solution for WordPress, has added a new Engage plan, making modern, AI-capable search available for as little as $29/month. Engage is a great fit for…

10up @10up.com · 25/02/2026

Fueled is helping define what AI looks like inside WordPress 🤖, delivering production-ready add-on capabilities while helping define the platform’s emerging native AI framework. That leadership shows up most clearly in two places:

10up @10up.com · 19/02/2026

Dual audiences, one website. Fueled’s Vida Health build uses custom WordPress editor blocks, scheduled content, and member-specific templates to keep enterprise and individual journeys easy to manage. fueled.com/work/vida-he...

Vida Health Website Design · Fueled

Fueled rebuilt Vida Health’s website, aligning brand, content, & UX for both enterprise and individual audiences, powered by a flexible WordPress CMS.

10up @10up.com · 18/02/2026

🗞️We partnered with @wpvip.com to publish From Pageviews to Product: a white paper on how publishers are adapting to AI, platform shifts, and monetization complexity. Informed by work with some of the most prolific and popular media outlets in the world. 📄 fueled.com/blog/white-p...

10up @10up.com · 09/02/2026

🩺 We collaborated with experts at @wpengine.com to publish From AI Hype to Assured AI: a white paper on responsible, scalable AI in healthcare marketing & content. Informed by work with orgs like Mayo Clinic and Stanford Medicine. 📄 fueled.com/blog/white-p... 🎙️ Webinar: wpengine.com/events/ai-hy...

White Paper: A Framework for Trust‑Centric AI in Healthcare Content & Marketing · Fueled

Generative Artificial Intelligence has the potential to transform healthcare digital experiences, not just by automating tasks, but by making information easier to access, content more accurate, and w...

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10up @10up.com · 05/02/2026

ElasticPress.io introduces the Engage plan, making turbocharged #WordPress and #WooCommerce search available at $29/month. AI features, real-time results, and better performance for growing sites. fueled.com/blog/elastic...

ElasticPress.io Makes Better WordPress, WooCommerce Search More Affordable with New Plans · Fueled

ElasticPress.io, our fast and flexible search solution for WordPress, has added a new Engage plan, making modern, AI-capable search available for as little as $29/month. Engage is a great fit for smal...

10up @10up.com · 03/02/2026

VP of Open Source Initiatives @jeffpaul.com joins the Crossword podcast to talk WordPress 7.0, agency insights, and advice for new contributors. crossword.fm/s10/e14/

Perspectives with Jeff Paul

Luke and Jonathan catch up with Jeff Paul, VP of Open Source Solutions at Fueled and an active contributor to the WordPress project for the past decade. They discuss Jeff’s contribution journey,...

10up @10up.com · 30/01/2026

In an interview with Authority Magazine, our digital product design leader, Jessica Wagner, shares how we think about product growth, and how that thinking shows up in our client projects. fueled.com/blog/intervi...

Driving Product Growth, by Design: a Conversation with Authority Magazine · Fueled

What makes one digital product scale while another stalls? Why do some experiences turn customers into loyalists, while others quietly fade out? At Fueled, we partner with some of the world’s most rec...