By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026That was when Google started to panic over its plateauing search revenue, this being an inescapable consequence of 90%+ market-share. 13/ 11037
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026The ensuing power struggle pitted googlers who were committed to technical excellence against the company's most ardent enshittifiers, who pointed out that by making search worse, they could increase revenues. 14/ 113918
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026After all, if you need to search two or three times to get the answers to your questions, that means the company can show you two or three times as many ads: pluralistic.net/2024/04/24/n... 15/pluralistic.netPluralistic: The specific process by which Google enshittified its search (24 Apr 2024) – Pluralistic: Daily links from Cory Doctorow 11189
