By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026That was the pole star that googlers followed for the first couple decades of the company's history...until, that is, the company saturated its market and its growth stalled out. 12/ 21097
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026That was when Google started to panic over its plateauing search revenue, this being an inescapable consequence of 90%+ market-share. 13/ 11037
By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 29/06/2026The ensuing power struggle pitted googlers who were committed to technical excellence against the company's most ardent enshittifiers, who pointed out that by making search worse, they could increase revenues. 14/ 113918
