iiinova — where your digital self keeps evolving

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 23/03/2026

Enshittification can only take place if companies can move value around. Digitization make this easier than ever, for example, by changing prices on a per-user, per-session basis, using surveillance data to predict the top price or lowest wage a user will accept: pluralistic.net/2023/02/19/t... 1/

A 1950's pharmacy with a labcoated pharmacist behind the counter. The pharmacist's head has been replaced with the poop emoji from the cover of 'Enshittification,' its mouth covered with a black bar scrawled with grawlix. The pharmacy has been made over to look haunted, with purple mist rising from the ground and cobwebs in the top corners. A CVS Pharmacy sign hangs in the background.

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 23/03/2026

If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog: pluralistic.net/2026/03/23/n... 2/

pluralistic.net

Pluralistic: Daily links from Cory Doctorow – No trackers, no ads. Black type, white background. Privacy policy: we don't collect or retain any data at all ever period.

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 23/03/2026

Digital "twiddling" represents a powerful system of pumps for moving value around, taking it away from users and giving it to business customers, then taking it from businesses and giving it to users, and then, ultimately, harvesting all the value for the company's shareholders and executives. 3/

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