iiinova — where your digital self keeps evolving

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 23/03/2026

Enshittification can only take place if companies can move value around. Digitization make this easier than ever, for example, by changing prices on a per-user, per-session basis, using surveillance data to predict the top price or lowest wage a user will accept: pluralistic.net/2023/02/19/t... 1/

A 1950's pharmacy with a labcoated pharmacist behind the counter. The pharmacist's head has been replaced with the poop emoji from the cover of 'Enshittification,' its mouth covered with a black bar scrawled with grawlix. The pharmacy has been made over to look haunted, with purple mist rising from the ground and cobwebs in the top corners. A CVS Pharmacy sign hangs in the background.

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By Cory Doctorow (GPG 0xBF3D9110957E5F4C) @doctorow.pluralistic.net · 23/03/2026

If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog: pluralistic.net/2026/03/23/n... 2/

pluralistic.net

Pluralistic: Daily links from Cory Doctorow – No trackers, no ads. Black type, white background. Privacy policy: we don't collect or retain any data at all ever period.

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