"how might we transform X into an interactive experience" is the first post-it note shat out of the mind of a midwit executive in every Innovation Workshop. The group is supposed to smile and move past it.
Sad to see that Google no longer has the process rigor to filter out this kind of brain fart.
How infantilizing --- you thought you were looking to find something that someone else wrote on the web. But woah! Now you've been "dropped into" an "interactive experience". Yeah, Google can just fuck right off with that.
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