This is exactly what I mean when I say that UX has no value when the business model is not "make a thing people want and sell it for more than it costs to make."
The top 10 most profitable tech business models these days are different kinds of scam. You don't need design for that.
It's strange how far removed this Obama-era book feels from our time, with its maker-faire optimism during the heady days of the iPhone's first flourishing. But Don, I kept thinking, especially toward the book's flowery final chapters, don't you know everything is a scam now? Tech is scams now.