Scientists discover the gene responsible for brand loyalty, apparently
@nicksturm.bsky.socialNigel Newton, CEO of Bloomsbury, telling us why AI is good for publishing with this fun caveat: “We are programmed deep in our DNA to be comforted by the authority and the reliability of big brand names, & that applies more than ever to the names of big writers."
www.theguardian.com/business/202...
theguardian.com
AI can help authors beat writer’s block, says Bloomsbury chief
Publisher last week reported jump in revenue in academic and professional arm thanks to AI licensing deal
