The ROI of UX is the value of your entire company, because user research is the work that determines what problem is most valuable to solve in the first place.
Trouble is, people won't believe you if you tell them this.
So the second job on top of that job is to convince people to trust us.
productpicnic.beehiiv.com
The ROI of UX is so massive that no one will believe you
User research makes the most difference when findings challenge closely-held assumptions. But the truth is often unpopular.