In my line of work, I use this line of questions to figure out which one it is:
1. What's your strategy for growing revenue?
2. What's your leading indicator for whether that strategy is working?
3. What customer behavior drives that metric?
The place where they get stuck gives me my answer.
it’s become so that one of my key questions about a company is whether the culture is focused on making money by providing something users will pay for, or just extracting money from users, independent of value to them