Pavel @spavel.bsky.social · 27/10/2024176: Similarly, demographic factors (age, race, income) in a persona are usually either noise or a stand-in for a variety of stereotypes. Instead of writing "young urban dwellers" or whatever, say what you really mean to *imply* by that. 1131
Pavel @spavel.bsky.social · 27/10/2024177: If you pave the desire paths, you'll end up with a world of concrete - and probably broke, because concrete isn't free. 1110
Pavel @spavel.bsky.social · 27/10/2024178: Your job isn't to create the ideal design. It already exists (black Helvetica Bold on white background). Fortunately, the ideal design only works in the ideal context. Your job is to understand what needs to be changed from the ideal design for your non-ideal context. 2142
