My answer: find a Daiso in your area.
Go buy the Japanese export of Nacho Cheese Doritos.
10 item ingredient list, natural source of coloring, good flavor (but less spicy than I remember from 50 years ago) and cheaper.
@whowillsaveus.bsky.socialOkay, everybody, here's a lesson in economics.
Pepsi was charging $7 a bag for Doritos, and people decided they were not paying it.
That cost PepsiCo billions.
.They will continue to Jack up prices based on what you are willing to pay.
Stop paying it,
stop buying it.
It doesn't matter what it is.