This is the sausage-making of what Naomi Klein calls "diagonalism," or the path from left of center to far-right
1. Draw attention to neoliberalism's contradictions
2. Characterize those contradictions as the best the "the left" can offer
3. Repeat until subject is radicalized and/or disillusioned
This is the great irony. For years experts who study structural inequality have complained that DEI is just corporate window dressing, making only small, if any, impact. Now we are all positioned to defend DEI because it is the new conservative dog whistle for full blown segregationists.