A guy I know was quite vocal about not buying the new Jag because it was 'Woke'
I'm fairly sure he wasn't their key demographic, unless their target customer is someone who has been on the dole for 20 years and can't drive.
arstechnica.com
Jaguar makes its controversial all-EV return with the Type 01
Car design sure riles people up on the Internet these days. Goes double for EVs.