I mean, the Democrats branded it the "Green New Deal" specifically so people would connect it to FDR's popular and successful jobs programs and the media convinced voters it was just a radical woke conspiracy/Chinese climate hoax thing. It's the propaganda machine more than the message itself.
Another fundamentally cynical aspect of this narrative is the idea that pundits like Douthats wouldn't *also* accuse Democrats of radicalism if they passed a bunch of 'kitchen-table' policies. Are we really gonna pretend the NYT op-ed page would support a $20 minimum wage?