iiinova — where your digital self keeps evolving

Replies

Jeff Browndyke @jeffbrowndyke.bsky.social · 25/04/2026

I'm sure many have noticed the up-tick in TV commercials hawking the disease-modifying anti-amyloid infusion medications, as well as the online 'senior health' outfits trumpeting blood serum tests for Alzheimer's disease (pTau217). These two phenomena are related. youtu.be/Wz3HR0QG33Y?... 1/n

youtu.be

Unlocking Hope: Lilly Pharmaceuticals Alzheimer’s Awareness Commercial #tvcommercials #tvads

YouTube video by Tv Commercials

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Jeff Browndyke @jeffbrowndyke.bsky.social · 25/04/2026

The push for serum blood (or CSF) tests for a condition that is still terminal, for which we don't have great treatment options, is a 'feeder mechanism' for the anti-amyloid infusion therapies. Make no mistake, the infusion therapies do disease-modify and clear out amyloid plaque, but... 2/n

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Jeff Browndyke @jeffbrowndyke.bsky.social · 25/04/2026

...the infusion therapies DO NOT reverse the Alzheimer's disease dementia process in those already showing even mild symptoms (i.e., all the people currently being direct marketed to like gangbusters on TV and online). www.cochrane.org/about-us/new... 3/n

cochrane.org

Anti-amyloid Alzheimer’s drugs show no clinically meaningful effect | Cochrane

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