This is a new approach (well, to me, at least) about campaign strategy with the focus being on water useage in factory farms versus AI data centres. I particularly appreciated thie Four Vs of Virality approach: Voltage, Villain, Velcro, Veneer. morethanmeatstheeye.substack.com/p/why-facts-...
morethanmeatstheeye.substack.com
Being Right isn’t Enough to Go Viral. Here’s What Is.
The AI-water myth went everywhere. Here's a new framework to make true facts about factory farming do the same.