iiinova — where your digital self keeps evolving

Zachary Cohen @zacharycohen.bsky.social · 22/07/2026

Short on time between my full-time job and new dad life, but figuring out a sustainable Substack schedule with consistent tennis analysis is something I really want to do.

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Zachary Cohen @zacharycohen.bsky.social · 22/07/2026

Unfortunate news in TC Land. I absolutely loved writing for Tennis dot com. Still doing some video work with the company these days, but all of my tennis betting writing is over at VSiN now. I'm eventually going to launch a Substack to better serve the former dot com audience.

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Zachary Cohen @zacharycohen.bsky.social · 09/02/2026

Just posted some tennis futures for this week on the VSiN picks page. Will have write-ups on the site starting tomorrow. Also, subscribe to my Substack if you want some in-depth ATP analysis. Will try to post regularly there starting this week. open.substack.com/pub/plusonet...

open.substack.com

Plus One Tennis | Zachary Cohen | Substack

Thinking bigger about tennis. In-depth analysis on the players and matches that define the sport. Click to read Plus One Tennis, by Zachary Cohen, a Substack publication.

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Zachary Cohen @zacharycohen.bsky.social · 06/12/2025

I'll have a ton of tennis betting stuff at VSiN throughout the year. Possibly more than ever. Just trying to plan out non-betting content to see if it's something that's worth my time.

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Zachary Cohen @zacharycohen.bsky.social · 06/12/2025

If you're following me for tennis, I would love your thoughts on something. Do you value written tennis analysis? Match reports, individual player development pieces, etc. Won't be as involved with Tennis Channel in 2026 as I was in 2025. Wondering how much I should put into my Substack.

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Zachary Cohen @zacharycohen.bsky.social · 14/04/2025

Just posted a few futures to the VSiN picks page. Expecting a big week from Casper Ruud in Barcelona, and I think things are setting up nicely for a run from Francisco Cerundolo in Munich. On the women's side, I think we'll see some good stuff from Iga this week. After all, it is clay season...

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Zachary Cohen @zacharycohen.bsky.social · 12/04/2025

Not the best Alcaraz has to offer, but still nice to see him winning and inching closer and closer to the level we know he's capable of.

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Zachary Cohen @zacharycohen.bsky.social · 10/04/2025

I can't make any promises when it comes to volume. I'm a full-time employee at VSiN and I take my job very seriously. But I do get the itch to write, so I'm sure I'll find time off company hours.

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Zachary Cohen @zacharycohen.bsky.social · 10/04/2025

I'll be doing some more of this stuff for Tennis.com in the coming months, but if they pass on anything that I still want to write then I'll publish it over at Serve Plus One. I'll also link to all of my Tennis Channel stories there.

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Zachary Cohen @zacharycohen.bsky.social · 10/04/2025

If you're a tennis fan looking for in-depth analysis on specific players and matches, I would love it if you'd subscribe to my Substack! In February, I decided I wanted to do a little non-betting tennis work, which is why I came up with the idea to launch Serve Plus One. serveplusone.substack.com

serveplusone.substack.com

Serve Plus One | Zachary Cohen | Substack

Thinking bigger about tennis. In-depth analysis on the players and matches that define the sport. Click to read Serve Plus One, by Zachary Cohen, a Substack publication. Launched 2 years ago.

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Zachary Cohen @zacharycohen.bsky.social · 07/04/2025

Going to try and be a little better about posting here — especially when it comes to tennis. I'll actually be doing some in-depth features on players soon, in addition to the betting stuff I already do.

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Zachary Cohen @zacharycohen.bsky.social · 14/01/2025

We just don't value the ball in our own half. It's miserable. So much good from Fulham today, but none of it matters. Between this, the Pereira mistake and Diop's giveaway a few games ago, it has to end.

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Zachary Cohen @zacharycohen.bsky.social · 09/01/2025

I understand the gesture and everything, but it still feels weird to me that Pereira got the armband.

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Zachary Cohen @zacharycohen.bsky.social · 08/01/2025

Struggling with juggling the two social apps, but I'm up and running with tennis at VSiN.com. Tons of qualifying plays on the picks page, plus stuff for Hobart, Auckland, Adelaide, etc. Site will be loaded with write-ups later in the week. Once the draw is out, I'll hammer away at the keyboard!

vsin.com

VSiN

Discover a winning edge at VSiN! Gain expert insights, exclusive tips, betting splits, real-time odds, and live broadcasts. Join the action!

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Zachary Cohen @zacharycohen.bsky.social · 05/01/2025

About to start reading Inverting The Pyramid to really take my football (soccer) fandom to another level. Any good? I really want to up my understanding of formations/tactics/etc.

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Zachary Cohen @zacharycohen.bsky.social · 30/12/2024

Am I alone in thinking Fox, VanVleet and Green shouldn't be on the same team?

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Zachary Cohen @zacharycohen.bsky.social · 29/12/2024

Bournemouth probably deserved a point there, but it's crushing to lose that way. Such a poor decision from Diop. We lose points late in games far too often.

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Zachary Cohen @zacharycohen.bsky.social · 27/12/2024

Defend like 75% of the NFL's primetime games being absolutely horrible without bringing up the ratings. It's impossible. Lousy product.

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Zachary Cohen @zacharycohen.bsky.social · 26/12/2024

Maybe my favorite sports moment of the year right there. Come on Fulham!!!

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Zachary Cohen @zacharycohen.bsky.social · 23/12/2024

It's easy to miss what's being built in Toronto, but there's a lot of stuff there. It'd be nice if the core was ever healthy at the same time, but I like a lot of the pieces. Looks like back-to-back R1 hits in Dick and Walter. Need to add a big fish through the draft or FA. Should happen eventually.

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Zachary Cohen @zacharycohen.bsky.social · 22/12/2024

Unacceptable to get anything but 3 there. Fulham needs to beat these teams. Being competitive against the elite means nothing if you're not beating up on inferior opponents.

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Zachary Cohen @zacharycohen.bsky.social · 12/12/2024

I also gave out awards for all the action we have seen this #NBA season, then I gave out a best bet for each market moving forward. Had a lot of fun writing this. Check it out and let me know where you disagree! vsin.com/nba/nba-awar...

vsin.com

NBA Awards Odds: Current Leaders and Best Bets for Each Category

Zachary Cohen runs through the NBA awards markets with his short-term and long-term views on each specific one.

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Zachary Cohen @zacharycohen.bsky.social · 10/12/2024

Right ankle sprain is better than what I thought for Scottie Barnes. He was grabbing at the middle of his foot. Thought he might have torn/broke something.

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Zachary Cohen @zacharycohen.bsky.social · 09/12/2024

No #NBA best bets for me today, but I posted a pick (1.5U) for tonight's only game on the @VSiNLive Pro Picks page. About to get started on some NBA Cup breakdowns.

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