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Yuko Tamura

@yutranslates.bsky.social
408 followers 74 following 81 posts

Cultural journalist. Bylines: The Japan Times, Lonely Planet, CNBC and more. EiC of JaponicaPub. Views my own, not here for arguments. Please be kind or scroll on. t.co/vAYSXQfxal

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Yuko Tamura @yutranslates.bsky.social · 11/09/2025
Taylor's engagement was so moving for fans partly because of her song "So High School." Coincidentally, Japan has been seeing a retro boom, fueled by the comeback of disposable cameras and Tamagotchi. みんなの So High Schoolな物は何ですか? #jlpt #nihongo #日本語 www.japantimes.co.jp/life/2025/09...
japantimes.co.jp
Taylor Swift and Travis Kelce’s announcement hits all the right notes in Japan
Japanese culture is in the depths of a nostalgia wave, and the engagement announcement for Taylor Swift and Travis Kelce fits in with it nicely.
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Yuko Tamura @yutranslates.bsky.social · 10/09/2025
Probably an unpopular opinion, but as a mother of a young kid, I found Chiikawa Park too packed despite its limited space and attractions...
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Yuko Tamura @yutranslates.bsky.social · 10/09/2025
A little bit about my kawaii summer memories behind the Japan Times assignment. I swear this is my last article about characters, at least for 2025! lol This is a Friend Link to Medium, so you can read till the end without a paywall. medium.com/japonica-pub...
medium.com
Chiikawa Seizes the Moment in Japan’s Fierce Character Battle
My honest take on the newly opened Chiikawa Park in Tokyo
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Yuko Tamura @yutranslates.bsky.social · 03/09/2025
Today is #SleepDay in Japan. A recent survey found that 16% of Japanese people experience social jet lag, struggling to align their body clocks with weekday work hours. Discover the keys to better sleep in my latest @japantimes.co.jp piece. #jlpt #nihongo #日本語 www.japantimes.co.jp/life/2025/09...
japantimes.co.jp
Mark Japan’s Sleep Day by making some lifestyle changes
The Japanese are not getting enough sleep. Luckily, everyone from scientists to Shohei Ohtani are offering solutions.
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Yuko Tamura @yutranslates.bsky.social · 31/08/2025
Who knew a Happy Meal promo could spark nationwide discussions so often? My latest article explores the right phrases to use when complaining, especially with the new customer harassment regulations in mind. www.japantimes.co.jp/life/2025/08... #jlpt #nihongo #日本語 #Japanese
japantimes.co.jp
How to complain politely: Lessons from the McDonald’s Pokemon debacle
In Japan, the right phrasing can mean the difference between a request and harassment.
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Yuko Tamura @yutranslates.bsky.social · 23/08/2025
日本ではなぜLabubuがそこまで流行らないのか、そして #ちいかわ の魅力について書きました!今日の紙面にも出てるので、読んでみてね☺️ Why isn’t #Labubu huge in Japan? In this article, I delve into the irresistible pull of homegrown characters like #Chiikawa. www.japantimes.co.jp/life/2025/08...
japantimes.co.jp
Character-crazed Japan has little appetite for Labubu
The monster dolls may be driving fans wild elsewhere, but Japan has long had plenty of its own domestically produced characters that know exactly what consumers want.
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Yuko Tamura @yutranslates.bsky.social · 08/08/2025
If you’re hitting the road this Bon holiday, knowing how to ask about local hidden gems and read key traffic kanji can make a big difference. I hope my latest Bilingual helps! 今日のバイリンガルはドライバーの方にぜひ😊 #nihongo #jlpt www.japantimes.co.jp/life/2025/08...
japantimes.co.jp
Brave the Bon holiday traffic to discover tourism gems off the beaten path
Learn how to ask about secret spots, regional dishes and specialty gifts using natural Japanese structures on your summer travels.
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Yuko Tamura @yutranslates.bsky.social · 01/08/2025
Japan consistently ranks high in children's physical health but near the bottom for mental well-being. I wrote about why early school support matters with recent research and cognitive behavioural therapy examples. もっと教育を通じて子どもたちの心を守れるように願って書きました。 www.japantimes.co.jp/commentary/2...
japantimes.co.jp
It’s time to take children’s mental health seriously
Given these disparities, it is clear the government needs to build a consistent school system with appropriate emotional support mechanisms
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Yuko Tamura @yutranslates.bsky.social · 31/07/2025
Ever tuned into Japanese podcasts? I interviewed the duo behind Over the Sun, a hugely popular show whose fans have created a tight-knit community on and offline. The print hits the stands tomorrow, so please take a look! 紙面では明日出るのでぜひ読んでみてね! www.japantimes.co.jp/life/2025/07...
japantimes.co.jp
'Over the Sun': A podcast for Japanese women who’ve lived a little
In their hit podcast “Over the Sun,” hosts Jane Su and Mika Horii turn everyday chats into a cultural phenomenon.
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Yuko Tamura @yutranslates.bsky.social · 22/07/2025
If you're planning a trip to the Osaka Expo, my latest article for Lonely Planet might come in handy😉 www.lonelyplanet.com/articles/top...
lonelyplanet.com
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Yuko Tamura @yutranslates.bsky.social · 17/07/2025
July 17 is #WorldEmojiDay. Have fun with your favorite emoji, everyone!🥳 #nihongo #世界絵文字デー #jlpt www.japantimes.co.jp/life/2025/07...
japantimes.co.jp
An emoji used to say it all. Now it might say too much.
With World Emoji Day approaching, it's a good opportunity to recognize how important these digital pictures have become.
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Yuko Tamura @yutranslates.bsky.social · 07/07/2025
What’s your favorite thing that reminds you of summer? My latest Japan Times piece looks at the top 10 summery things. You’ll see times are changing! #nihongo #jlpt www.japantimes.co.jp/life/2025/07...
japantimes.co.jp
What’s the first thing you think of when you think of a Japanese summer?
Fireworks and festivals are part of the traditional Japanese summer, but what do people associate with the season these days?
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Yuko Tamura @yutranslates.bsky.social · 02/07/2025
Love that story! Thanks for cracking me up😂
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Yuko Tamura @yutranslates.bsky.social · 12/06/2025
Aaand here’s my latest Bilingual, which came out last Friday! You know I’m always behind when it comes to sharing… www.japantimes.co.jp/life/2025/06...
japantimes.co.jp
What’s in a name? With new guidelines, the Japanese government wants to know.
Japan now requires official furigana for names in the family register, aiming to limit overly creative 'kira-kira' readings.
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Yuko Tamura @yutranslates.bsky.social · 12/06/2025
This year, I started Pilates and was surprised to find that my gym buddies were inspiring enthusiasts decades older than me. Instagram’s acrobatic Pilatesphere rarely features them, but senior Pilates is quietly growing, and here's my take on this trend. www.japantimes.co.jp/life/2025/06...
japantimes.co.jp
So long, gateball. Japan’s seniors are ready to work those core muscles.
Japan’s seniors are trading gateball for Pilates, chasing strength, stability and a new kind of aging — with core control.
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Yuko Tamura @yutranslates.bsky.social · 11/04/2025
Hi all, it’s Bilingual Friday at The Japan Times, and my latest article is up! I spent New Year’s in Osaka, so I wasn’t planning to return so soon... but I guess I can’t miss the Expo after all. Anyone else planning to go? みんなは万博行くかな? #jlpt #日本語 www.japantimes.co.jp/life/2025/04...
japantimes.co.jp
I’ve only just come back from Osaka, but I’m ready to hit the Expo
The term “bakari” can be used in several different ways to emphasize and define the limit of a range.
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Yuko Tamura @yutranslates.bsky.social · 31/03/2025
My latest article for Lonely Planet is about travel etiquette. If you're planning a trip to Japan, get to know Japanese culture and travel etiquette first to avoid any unnecessary trouble. 外国人観光客に日本でしないでほしい38の事について書きました。お仕事ででも海外のお友達とでも、ぜひ共有して活用していただけたら嬉しいです! www.lonelyplanet.com/articles/ess...
lonelyplanet.com
38 ways to be a better tourist in Japan
These tourist tips will have you acting like a local in no time.
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Yuko Tamura @yutranslates.bsky.social · 28/02/2025
This piece is for anyone who’s ever gone through a brat phase. Honestly, I’m still not sure if I’m over it 😎 ブラットな皆のために書きましたよ!#nihongo #jlpt #日本語 www.japantimes.co.jp/life/2025/02...
japantimes.co.jp
Brats, rebels and rascals: Finding the right word for mischievous kids
Charli XCX’s idea of “brat” doesn’t translate neatly into Japanese, but there are other words for playful rebellion.
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Yuko Tamura @yutranslates.bsky.social · 18/02/2025
Thanks for sharing, Hiroko-san! I'm grateful, especially because I can be so behind when it comes to social media 😅
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Yuko Tamura @yutranslates.bsky.social · 18/02/2025
My latest opinion piece on English education in Japan is out in @japantimes.co.jp today. I explore why students struggle to use English in real life after years of studying, and what might help. Would love to hear your thoughts! www.japantimes.co.jp/commentary/2...
japantimes.co.jp
Japan’s English-language education doesn’t pass the test
An excessive focus on testing students' English ability is turning language learning into a chore, depriving children of the joy and opportunities of intercultural communication.
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Reposted by Yuko Tamura
The Japan Times @japantimes.co.jp · 18/12/2024
If you’ve got a partner this holiday season, you may want to know how Japanese couples plan their dates on all-important Christmas Eve.
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Silent night? Not if you want to impress your Christmas Eve date.
In Japan, a date night on Christmas Eve typically starts with a romantic dinner at a restaurant often with a great view or a private space.
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Yuko Tamura @yutranslates.bsky.social · 17/12/2024
My latest bilingual for @japantimes.co.jp delves into charitable initiatives taking place this holiday season, including Book Santa, #あしながサンタ, and Tiger Mask. 寄付をしてサンタになろうという記事を書きました。ぜひご一読下さい。 #日本語 #jlpt #Japanese www.japantimes.co.jp/life/2024/12...
japantimes.co.jp
Looking for ways to be charitable in Japan? Give the gift of reading.
Book donations are just one of many ways you can give back to the community during the holidays.
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Reposted by Yuko Tamura
The Japan Times @japantimes.co.jp · 16/12/2024
By giving books to children in need or Christmas cakes to young ones displaced by natural disasters, there are a lot of ways to be charitable in Japan during the holidays.
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Looking for ways to be charitable in Japan? Give the gift of reading.
Book donations are just one of many ways you can give back to the community during the holidays.
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Yuko Tamura @yutranslates.bsky.social · 16/12/2024
As a Snow Country native, I'm thrilled to share all the amazing spots, and I hope you find your next destination. www.bbc.com/storyworks/j...
bbc.com
A spiritual retreat by Hokuriku's seaside: Feel the soul and resilience of Japan
#Ad Paid and Presented by Japan National Tourism Organization A spiritual retreat by Hokuriku's seaside: Feel the soul and resilience of Japan
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Yuko Tamura @yutranslates.bsky.social · 16/12/2024
I've been a lifelong cheerleader for #Hokuriku, and here's my latest work showcasing its amazing charms! いつも勝手に北陸を応援している私ですが、改めてその魅力について書きました。一同頑張ったのでぜひ読んでみてね! #niigata #toyama #ishikawa #fukui www.bbc.com/storyworks/j...
bbc.com
The shokunin spirit: A guide to Hokuriku's resilient craft masters
#Ad Paid and Presented by Japan National Tourism Organization The shokunin spirit: A guide to Hokuriku's resilient craft masters
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Yuko Tamura @yutranslates.bsky.social · 11/12/2024
Definitely much more uplifting 😂😂😂
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Yuko Tamura @yutranslates.bsky.social · 10/12/2024
Getting whammed doesn’t really bother me, but for some reason, I can’t stand old J-pop Christmas songs. They’re just so depressing that I feel like I have to evacuate immediately. The world needs to know what it’s like to get B’z-ed.
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Yuko Tamura @yutranslates.bsky.social · 06/12/2024
Aww, thank you, Don! You have no idea how much you've inspired me, though!! 😉
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Yuko Tamura @yutranslates.bsky.social · 06/12/2024
If you're wondering how I transitioned from a full-time corporate career to freelancing as a writer/journalist, here's a Friend Link to a reflection on my journey. Hard to believe it’s been only three years! #amwriting writingcooperative.com/my-journey-f...
writingcooperative.com
My Journey From a Depressed Mom to a Journalist
Three years of wins and losses as a writer
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Yuko Tamura @yutranslates.bsky.social · 03/12/2024
I assumed it was “futebuteshii nimo hodo ga aru,” like way too bold, but I was wrong😂 Japan’s word of the year just keeps getting weirder every year.
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Yuko Tamura @yutranslates.bsky.social · 03/12/2024
Japan’s word of the year “futehodo” is so uncommon that everyone has their own theory. The original drama is “Futekisetsu nimo hodo ga aru (extremely inappropriate),” but so far, the most popular version on X is futekisetsu hodo, inappropriate news reporting such as Fuji TV revealing Otani’s home.
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Yuko Tamura @yutranslates.bsky.social · 29/11/2024
Do you agree? Shibuya had such a peaceful crowd last night, for sure 😂
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Yuko Tamura @yutranslates.bsky.social · 29/11/2024
It’s Black Friday aaand Bilingual Friday in Japan! I hope you had a wonderful Thanksgiving and enjoy a fruitful shopping spree during this holiday season with my article for @japantimes.co.jp. #Japanese #nihongo #日本語 #JLPT www.japantimes.co.jp/life/2024/11...
japantimes.co.jp
Master this double negative to better express your Black Friday urges
What better time to learn how to say you can't resist a deal than on a weekend of discounted shopping.
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Reposted by Yuko Tamura
The Japan Times @japantimes.co.jp · 29/11/2024
With Black Friday, Cyber Monday and end-of-year holidays approaching, use the language of shopping by learning how to express urges in Japanese.
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Master this double negative to better express your Black Friday urges
What better time to learn how to say you can't resist a deal than on a weekend of discounted shopping.
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Reposted by Yuko Tamura
The Japan Times @japantimes.co.jp · 28/11/2024
Commentary: Japan is seeing an uptick in cyberbullying and online sex crimes targeting children. Yet, unlike in other countries, robust measures to shield minors from harm are lacking.
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Japan needs to protect kids, not a social media ban
Short of stopping minors from using social media, Japan needs to beef up its response to an evermore perilous online environment. One that adults often struggle to grasp.
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Yuko Tamura @yutranslates.bsky.social · 29/11/2024
I examined the lax regulations on social media in Japan and spoke with the executive director of Child Fund Japan about the changes we need to protect children. This is my take as a mother, and I hope it sparks more open conversations about these critical issues. www.japantimes.co.jp/commentary/2...
japantimes.co.jp
Japan doesn't need a social media ban, but it must protect children
Short of stopping minors from using social media, Japan needs to beef up its response to an evermore perilous online environment. One that adults often struggle to grasp.
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Yuko Tamura @yutranslates.bsky.social · 29/11/2024
the risks feel higher than ever. Despite countless horrific incidents and high suicide rates, the Japanese government remains largely passive when it comes to addressing children’s mental health, cyberbullying, and online sexual abuse.
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Yuko Tamura @yutranslates.bsky.social · 29/11/2024
This article is so close to my heart that I’m not sure where to begin. I’ve always been deeply concerned about bullying and sexual abuse involving children—perhaps because I endured painful experiences in my own childhood. With social media becoming an inevitable part of parenting, 🧵
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Yuko Tamura @yutranslates.bsky.social · 28/11/2024
Just like mochi has long been a notorious culprit during Japan’s New Year holidays 😂
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Reposted by Yuko Tamura
er-davis.bsky.social @er-davis.bsky.social · 28/11/2024
Dubai chocolate does look like the kind of thing that will one day kill you. I bet it's delicious
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Yuko Tamura @yutranslates.bsky.social · 28/11/2024
I thought they were perfectly round fried dumplings! 😂
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Reposted by Yuko Tamura
The Japan Times @japantimes.co.jp · 28/11/2024
While Dubai chocolate is having a moment overseas, places that sell it in Japan are scarce. If you're looking for a taste, check out two cafes in Tokyo.
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Tokyo’s take on that viral chocolate from Dubai
Scarce and pricey, Dubai chocolate is winning over Japanese fans thanks to a few flavor modifications.
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Yuko Tamura @yutranslates.bsky.social · 28/11/2024
Did you try the viral #DubaiChocolate yet? I had my first one at Cafe N°_5 in Omotesando and wrote about it for @japantimes.co.jp. It was such a fun, ASMR-worthy experience biting into crunchy and flavorful kadayif! #ドバイチョコレート について書きました! www.japantimes.co.jp/life/2024/11...
japantimes.co.jp
Tokyo’s take on that viral chocolate from Dubai
Scarce and pricey, Dubai chocolate is winning over Japanese fans thanks to a few flavor modifications.
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Yuko Tamura @yutranslates.bsky.social · 27/11/2024
My latest crochet project is an 移動ポケット (idō poketto), a removable, anywhere pocket for my daughter. A Japanese word I wouldn't know if I weren't a mom lol
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Yuko Tamura @yutranslates.bsky.social · 27/11/2024
After the rain💛
Ginko trees and blue sky
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Yuko Tamura @yutranslates.bsky.social · 24/11/2024
Thanks a lot!
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Yuko Tamura @yutranslates.bsky.social · 24/11/2024
Looks great! Can I join the club if possible? It would be great if @japonicapub.bsky.social could be added too, though we’re still new here.
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Yuko Tamura @yutranslates.bsky.social · 23/11/2024
I thought it was a teenager when I first heard about it 😅
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Yuko Tamura @yutranslates.bsky.social · 23/11/2024
I can't make it today, but the weather's perfect for Niiname-sai. Unfortunately, the torii gate at Meiji Jingū was fenced off when I stopped by on Tuesday, thanks to that silly incident.
Torii gate at Meiji Jingū shrine
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Yuko Tamura @yutranslates.bsky.social · 22/11/2024
Thank you!
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