YouGov @yougov.co.uk · 9hWhen was the last time you invited a non-family member around your house for dinner? In the last week: 9% In the last month: 15% In the last six months: 16% In the last year: 11% In the last two years: 5% In the last five years: 6% In the last ten years: 5% Longer than ten years ago: 9% Never: 15% 160
YouGov @yougov.co.uk · 10h61% of Britons support the Conservatives' proposals to exempt family homes from inheritance tax Support: 61% Oppose: 18% yougov.com/en-gb/daily-... 150
YouGov @yougov.co.uk · 10hWith personal finances a major theme for this year's party conference season, which party do Britons think would leave them financially best off? Conservatives: 19% Labour: 17% Reform UK: 12% Greens: 6% Lib Dems: 3% yougov.com/en-gb/daily-... 271
YouGov @yougov.co.uk · 11hThere is limited appetite in France for pensions reform - as is the case in other countries There is (barely) net support in France for requiring workers to save to private pensions (+4) or to provide support to keep older workers in jobs longer (+2) yougov.com/en-gb/articl... 040
YouGov @yougov.co.uk · 11h70% of French people - including 76% of French retirees - say that the state pension is too low yougov.com/en-gb/articl... 140
YouGov @yougov.co.uk · 11hWith pensions affordability becoming a key issue in France, our recent study found that 59% of French people think the system is unaffordable - yet 70% also say the state pension is too low, and there is limited support for reform yougov.com/en-gb/articl... 160
YouGov @yougov.co.uk · 16hSee why Britons think inheritance tax is unfair, in their own words, at the link below yougov.com/en-gb/articl... 130
YouGov @yougov.co.uk · 16h61% of Britons think inheritance tax is unfair - but why is that? Here are the top reasons they gave... Has already been taxed: 42% of those who consider it unfair Should be able to leave it all: 17% Punishes being responsible: 11% Threshold too low: 10% yougov.com/en-gb/articl... 130
YouGov @yougov.co.uk · 17hWhat % of 2024 voters say they would vote to rejoin the EU? Labour: 79% Green: 74% Lib Dem: 73% Con: 28% Reform: 9% yougov.com/en-gb/articl... 1488
YouGov @yougov.co.uk · 17hIf an election were held tomorrow for Britain to rejoin the EU, how would you vote? Rejoin: 52% Remain outside: 27% Don't know: 15% Would not vote: 7% 22% of Leave voters would now vote to rejoin yougov.com/en-gb/articl... 79233
YouGov @yougov.co.uk · 17hIf the government negotiated a deal to rejoin the EU, 64% of Britons say there should be a referendum before deciding whether to do so (including 54% of those who would vote to rejoin)- only 23% think the government should be able to make the decision without a referendum yougov.com/en-gb/articl... 3285
YouGov @yougov.co.uk · 07/10/2026As Kemi Badenoch announces a future Conservative government would significantly reduce the number of people eligible to pay inheritance tax, what would the public prefer to happen to the tax? Abolished altogether: 36% Reduced: 16% Remain as it is: 13% Increased: 9% yougov.com/en-gb/daily-... 241
YouGov @yougov.co.uk · 07/10/2026Although the Conservative conference has featured speculation the party could win the next election, just 10% of Britons currently see Kemi Badenoch as the most likely victor of the next general election Andy Burnham: 37% Nigel Farage: 13% Kemi Badenoch: 10% Someone else: 9% 2207
YouGov @yougov.co.uk · 07/10/2026Britons tend to see the Tories as being more similar to Reform than the Lib Dems, after Richard Tice responded to Kemi Badenoch ruling out a coalition with Reform by saying they didn't want to work with "soggy Lib Dems" More similar to Ref: 43% Equally similar to both: 15% More similar to LDs: 9% 4121
YouGov @yougov.co.uk · 06/10/2026Which country poses the biggest threat to the UK today? Russia: 46% USA: 12% Iran: 11% Israel: 5% China: 4% North Korea: 1% Some other country: 1% No countries pose a threat: 5% yougov.com/en-gb/daily-... 0203
YouGov @yougov.co.uk · 06/10/2026Britons tend to believe that businesses are better at driving economic growth than governments, a principle that Kemi Badenoch says will be central to any future Conservative government Businesses are better: 38% Both are equally good: 18% Governments are better: 8% yougov.com/en-gb/daily-... 460
YouGov @yougov.co.uk · 06/10/2026Britons tend to believe the Conservatives haven't particularly changed under Kemi Badenoch's leadership to date, as she tells the Tory party conference that they need to be different from the party they were two years ago A great deal: 7% A fair amount: 23% Not very much: 33% Not at all: 13% 1112
YouGov @yougov.co.uk · 06/10/2026It's not uniformly the case that areas with high levels of tourism are supportive of a 'tourist tax' Although most in Edinburgh (67%) or Cornwall (61%) are in favour of a local levy on hotel and short-term let stays, majorities in Norfolk (59%), Somerset (55%) and Devon (52%) are against such a tax 130
YouGov @yougov.co.uk · 06/10/2026While Britons tend to oppose a 'tourist tax' by 51% to 37%, some tourism hotspots such as Edinburgh and Cornwall support the idea Areas that tend to support a tourist tax Edinburgh: 67% support Cornwall: 61% Fife: 57% South East Scotland: 52% Central Scotland: 51% Cumbria: 51% Glasgow: 48% 180
YouGov @yougov.co.uk · 06/10/2026YouGov most important issues tracker, 3-5 October 2026 Economy: 51% (no change from 26-28 Sep) Immigration: 50% (-2) Defence: 28% (-1) Health: 26% (+1) Welfare: 21% (=) Environment: 19% (+1) Housing: 18% (+2) Crime: 17% (-1) Tax: 13% (=) Brexit: 12% (-1) yougov.com/en-gb/tracke... 061
YouGov @yougov.co.uk · 06/10/2026Our latest Westminster voting intention (4-5 October 2026) is the first to show a statistically significant lead for any party in three months, with Labour's 27% share the highest recorded for the party by YouGov since January 2025 yougov.com/en-gb/articl... 261
YouGov @yougov.co.uk · 06/10/2026Our latest Westminster voting intention poll (4-5 October 2026) shows a five point lead for Labour Labour: 27% (+3 from 27-28 Sep) Reform UK: 22% (-3) Conservatives: 20% (+1) Lib Dems: 11% (-1) Greens: 11% (=) Restore Britain: 3% (=) SNP: 3% (+1) Plaid Cymru: 1% (=) yougov.com/en-gb/articl... 33810
YouGov @yougov.co.uk · 05/10/2026Do you use a to-do list to organise tasks that you need to complete? Always: 18% Usually: 23% Sometimes: 30% Rarely: 16% Never: 11% yougov.com/en-gb/daily-... 281
YouGov @yougov.co.uk · 05/10/2026Britons are now more likely to feel the Conservatives are providing the most effective opposition to the Labour government, having previously been more likely to give the title to Reform UK Conservatives: 27% (+8 from July 2025) Reform UK: 22% (-8) Greens: 9% (+4) Lib Dems: 6% (-4) 170
YouGov @yougov.co.uk · 05/10/2026Britons tend to oppose Kemi Badenoch's proposals to extend free childcare for working parents in England to families where one parent earns more than £100,000 Support: 38% Oppose: 45% yougov.com/en-gb/daily-... 1153
YouGov @yougov.co.uk · 04/10/2026Kemi Badenoch has said that Edinburgh is the UK's 'second city' - a view shared by only 12% of Britons Instead the public split between 34% Manchester vs 30% Birmingham, with answers depending heavily on where people live yougov.com/en-gb/articl... 2254
YouGov @yougov.co.uk · 02/10/2026Zack Polanski has called for a 3-year brake on private rent increases, restricted to the lowest of inflation, wage growth, or 2% - a move that 65% of Britons support yougov.com/en-gb/daily-... 2132
YouGov @yougov.co.uk · 02/10/2026Is it acceptable to bring an iced coffee to a job interview? The question has sparked much debate, and it splits the generations All Britons: 30% acceptable / 61% unacceptable 18-24yr olds: 53% / 30% 25-49yr olds: 44% / 47% 50-64yr olds: 19% / 75% 65+yr olds: 8% / 89% yougov.com/en-gb/daily-... 251
YouGov @yougov.co.uk · 02/10/2026How likely do you think it is that the UK will rejoin the EU within the next 10 years? Very/fairly likely: 44% Very/fairly unlikely: 37% Net expected likelihood by 2024 vote Lab: +33 Lib Dem: +20 Green: +9 Con: -17 Reform: -24 yougov.com/en-gb/daily-... 1143
YouGov @yougov.co.uk · 02/10/2026How popular are European leaders in their own countries? (10-21 Sep 2026) 🇬🇧 Burnham +6 net favourability (+1 from Aug) 🇩🇰 Frederiksen -6 (-2) 🇮🇹 Meloni -22 (-4) 🇪🇸 Sánchez -35 (-2) 🇫🇷 Macron -60 (-6) 🇩🇪 Merz -73 (-7) yougov.com/en-gb/articl... 23023
YouGov @yougov.co.uk · 02/10/2026How popular is Donald Trump in Western Europe? (10-21 Sep 2026) 🇩🇰 -91 net favourability (-1 from Aug) 🇩🇪 -78 (-2) 🇮🇹 -76 (+3) 🇬🇧 -75 (-5) 🇪🇸 -74 (+1) 🇫🇷 -67 (-2) yougov.com/en-gb/articl... 0236
YouGov @yougov.co.uk · 02/10/2026Just 20% of Britons believe the Tories are ready for a return to government, which although up since last autumn, is still a level more similar to Labour prior to the 2019 election (22%) than the 2024 election (38%) Ready for government: 20% (+9 from Sep 2025) Not ready for government: 59% (-10) 1142
YouGov @yougov.co.uk · 02/10/2026How has the Tory Party's image changed since Badenoch became leader? Moderate: 44% (+9 from Oct 2024) Have clear purpose: 27% (+7) Tolerant: 23% (+1) Competent: 23% (+6) Trying to do right thing: 21% (+1) In touch: 17% (+5) Trustworthy: 16% (+2) Care about ordinary people: 16% (=) Strong: 15% (+5) 241
YouGov @yougov.co.uk · 02/10/2026Britons tend to see the Conservatives as moderate, but also out of touch, untrustworthy and not for ordinary people Moderate: +27 net score Tolerant: -17 Have clear purpose: -18 Competent: -24 Strong: -29 In touch: -36 Trying to do right thing: -37 Trustworthy: -38 Care about ordinary people: -43 131
YouGov @yougov.co.uk · 02/10/2026Kemi Badenoch's personal ratings have improved over the last year, though Britons still tend to see her unfavourably Favourable: 32% (+13 from Sep 2025) Unfavourable: 47% (-7) PM in waiting: 26% (+17) Not a PM in waiting: 50% (-14) Doing well as leader: 36% (+20) Doing badly as leader: 35% (-19) 130
YouGov @yougov.co.uk · 02/10/2026How do Conservative voters describe Kemi Badenoch in three words? Intelligent: 18% Strong: 12% Woman: 8% Conservative (leader): 8% Articulate: 7% Honest: 7% Determined: 6% Sensible: 6% Likeable: 5% Confident: 5% yougov.com/en-gb/articl... 130
YouGov @yougov.co.uk · 02/10/2026Ahead of the Conservatives' party conference, we asked Britons to describe Kemi Badenoch in three words 40% use at least one negative term, with "useless", "nasty" and "rude" among the more common 31% use at least one positive term, with "strong" and "intelligent" the most common 4188
YouGov @yougov.co.uk · 01/10/2026How do Britons feel about the vacuum sealed minced meat packaging that has been introduced in recent years Hate it: 13% Dislike it: 14% Neither: 38% Like it: 15% Love it: 6% yougov.com/en-gb/daily-... 060
YouGov @yougov.co.uk · 01/10/2026With the govt saying it wants to guarantee 2 weeks' work experience for every young person in England, our poll finds 78% of Britons think a fortnight of work experience should be mandatory for all 14-16yr olds yougov.com/en-gb/daily-... 030
YouGov @yougov.co.uk · 01/10/202658% of Britons say they did work experience while at school, including 44% who say they found it useful While 40% say they did not do work experience, this falls to 16% among 25-49yr olds - however, not doing work experience is more common again among 18-24yr olds (38%) yougov.com/en-gb/daily-... 160
YouGov @yougov.co.uk · 01/10/2026Most 2024 voters have negative views of AI companies Green: 68% negative Labour: 64% Lib Dem: 66% Conservative: 55% Reform: 52% yougov.com/en-gb/articl... 050
YouGov @yougov.co.uk · 01/10/2026Net favourability of AI industry vs other sectors Gambling -76 Tobacco -75 Porn -58 Soc med -55 Water -54 Fast fashion -53 Energy -44 AI -43 Arms -41 News -38 Big Tech -36 Insurance -35 Fast food -35 Oil+gas -32 Estate agnts -30 Lux fashion/beauty -29 Alcohol -16 Banks -8 Pharma -6 Supermarkets +22 160
YouGov @yougov.co.uk · 01/10/2026What is the reputation of AI companies among Britons, and how does that compare to other sectors? For "AI companies": Very favourable: 3% Somewhat favourable: 13% Neither favourable nor unfavourable: 22% Somewhat unfavourable: 27% Very unfavourable: 32% yougov.com/en-gb/articl... 2133
YouGov @yougov.co.uk · 01/10/2026Europeans likewise don't think the UK should get to rejoin with its previous opt outs, with 58-61% of French and Germans saying so. While 58-63% in these countries support the UK rejoining the EU, they are divided on allowing it to do so with its old opt-outs yougov.com/en-gb/articl... 0134
YouGov @yougov.co.uk · 01/10/2026However, public willingness to rejoin the EU may depend on how a rejoin deal looks - in the hypothetical example that the EU would only allow the UK to rejoin if it joined the Euro and Schengen, public support for rejoining falls to 35% yougov.com/en-gb/articl... 3153
YouGov @yougov.co.uk · 01/10/2026Our latest tracker data shows that 59% of Britons support rejoining the EU, and 73% support a closer relationship Only 30% support the status quo, and just 16% want to loosen ties further yougov.com/en-gb/articl... 64413
YouGov @yougov.co.uk · 01/10/2026Most ethnic minority Britons say their preferred term for the non-white portion of the UK population is either "ethnic minorities" (35%) or "BAME" (16%) - only 9% said "global majority" yougov.com/en-gb/articl... 070
YouGov @yougov.co.uk · 01/10/2026In our 2025 poll, ethnic minority Britons were divided 27%/23% on whether it was an acceptable term for the non-white population of the UK (50% were unsure) This compares to 66% saying "ethnic minorities" is acceptable and 49% saying the same of "BAME" (net +15) yougov.com/en-gb/articl... 190
YouGov @yougov.co.uk · 01/10/2026The Green Party has reportedly produced an ‘Inclusive Terminology Guidance’ ahead of its conference, which recommends using the term "global majority" when discussing race Our study last year found that only 34% of ethnic minority Britons had heard of the term before, and just 7% had ever used it 1102
YouGov @yougov.co.uk · 01/10/2026With a new batch of early releases taking place today, our polling this summer showed 64% of Britons thought releasing prisoners early is the wrong thing to do, with 61-82% opposed to the specific reductions in prison time that came into effect today yougov.com/en-gb/articl... 161