iiinova — where your digital self keeps evolving

Yi-Lun Jheng

@yilunjheng.bsky.social

On the job market 🔍 | Ph.D. in Educational & Communication Sciences from @UAntwerpen🎓 | Researching strategies to debunk misinformation, reading to learn, eye tracking & psychophysiological measures 👁️🧠

Posts Replies Media

Yi-Lun Jheng @yilunjheng.bsky.social · 05/08/2026

How has #neuromarketing evolved over the past two decades—and where is it heading next? Our systematic review in JNPE @apajournals.bsky.social synthesises 395 articles, tracing shifts in theory, methods, research contexts, and topics. doi.org/10.1037/npe0... #MarketingResearch #Review #OpenAccess

121

Yi-Lun Jheng @yilunjheng.bsky.social · 16/05/2025

📢New publication! Thrilled to share our work in 𝑛𝑝𝑗 𝑠𝑐𝑖𝑒𝑛𝑐𝑒 𝑜𝑓 𝑙𝑒𝑎𝑟𝑛𝑖𝑛𝑔 by @springernature.com 🧠 How do 𝑖𝑛 𝑡ℎ𝑒 𝑚𝑜𝑚𝑒𝑛𝑡 emotions shape what you learn, especially when facing misinformation? 💡 We introduce 𝑫𝒚𝒏𝒂𝒎𝒊𝒄𝑬𝒎𝒐, a tool capturing real-time emotions during reading🧵👇🔗 www.nature.com/articles/s41...

231

Yi-Lun Jheng @yilunjheng.bsky.social · 14/05/2025

📢New publication! Excited to share our research on 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐜𝐨𝐫𝐫𝐞𝐜𝐭 𝐯𝐚𝐜𝐜𝐢𝐧𝐞 𝐦𝐢𝐬𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚🧬📱, published in 𝑆𝑐𝑖𝑒𝑛𝑡𝑖𝑓𝑖𝑐 𝑅𝑒𝑝𝑜𝑟𝑡𝑠 @springernature.com 🔗 www.nature.com/articles/s41... #DigitalMisinformation #HealthComm #Narrative #SocialMedia #SciComm #AcademicSky

nature.com

Strategies to correct vaccine misinformation on social media for pregnant women and the impact of vaccine skepticism - Scientific Reports

Scientific Reports - Strategies to correct vaccine misinformation on social media for pregnant women and the impact of vaccine skepticism

3100