You’ve seen it before: your organization launches a major transformation.

Here’s the dirty little secret about user research: most people lie to you.

The startup and innovation landscape is full of frameworks, tools, and methodologies promising to guide teams from zero to traction: Lean Startup, Lean UX, Design Thinking, Business Model Canvas, Valu...

When a hospital director says, “We’ll survive by attracting more inpatients,” something is deeply wrong.

Social media platforms are among the most influential technologies of our era, celebrated for connecting people across geographies and interests.

Corporate Innovation Without ImpactNotes from a Functional StandstillThis is not a guide.It is not advice.It will not help you innovate better.This book documents what happens when organisations do ev...

Corporate Innovation Without ImpactNotes from a Functional StandstillThis is not a guide.It is not advice.It will not help you innovate better.This book documents what happens when organisations do ev...

Picture a kid in the 1980s walking down the street with a massive ghettoblaster on their shoulder.

In European cities, fashion is not merely about clothing; it’s a complex interplay of identity, emotion, social belonging, and sustainability.

Most companies still set prices the same way: add up costs, check competitor rates, add a margin.

Most companies still set prices the same way: add up costs, check competitor rates, add a margin.

During my master’s thesis, I spent months researching why startups fail.

Walk into any cafeteria, office, or classroom, and you’ll spot a small detail that says a lot about innovation: the horizontal cutout at the top of a wooden chair.

During my master’s thesis, I spent months researching why startups fail.

Every few years, a new technology emerges and with it, a wave of hyped use cases.

What people want isn’t always what they say.Map which outcomes matter most – and where existing solutions fall short.This tool helps you prioritize innovation efforts by identifying outcomes that are ...

Every boardroom has seen it: a shiny innovation deck, promising prototypes, glowing pilot reports.

The biggest gap in innovation isn’t creativity. It’s absorption. We keep inventing faster than we can integrate.

First, top management or boards ignite projects, often fuelled by insights from foresight teams.

Build what people actually need. I create field-tested tools for innovators, intrapreneurs, and product teams — grounded in Jobs to be Done, designed for clarity, not clutter. Use them to make better ...

And why that’s the fastest path to stagnation and death

Every few years, a new technology emerges and with it, a wave of hyped use cases.

Why most innovation efforts stall, and how connecting JTBD with OKRs creates a bridge from unmet needs to measurable business impact.

Apple’s September keynote delivered the usual headlines: the iPhone 17 with brighter displays and ProMotion 120 Hz, the sleek iPhone Air, the Apple Watch Series 11 with hypertension alerts and sleep s...

How Jobs to be Done fixes misaligned innovation projects

First, top management or boards ignite projects, often fuelled by insights from foresight teams.

If you look at economic history, one could argue it’s the story of the homo possidens—the human who accumulates possessions to gain power, security, and influence.

Build what people actually need. I create field-tested tools for innovators, intrapreneurs, and product teams — grounded in Jobs to be Done, designed for clarity, not clutter. Use them to make better ...

Find out where you really stand – before launching the next big thing.Innovation doesn’t fail because of bad ideas – it fails in systems, silos, and culture.This scorecard gives you a clear picture of...

Rethinking InnovationWhy the Pursuit of Efficiency Is No Substitute for RelevanceThis book is the starting point of a series that rethinks innovation from real-world practice.Not a theory book. Not a ...

Practical insights on innovation strategy and business model transformation for leaders. Click to read INNOVATION& by Yetvart Artinyan, a Substack publication.

Every company runs on a story.

Europe has a vibrant startup scene, yet many founders fall into the same trap: they chase venture capital first instead of serving real demand.

Book 2 – The Twilight Zone of InnovationWhy Good Ideas Get Stuck in the Fog – and How to Turn Them into Real OpportunitiesThis book takes you to the place where innovation most often stalls: the Twili...

What VW’s crisis in Saxony signals to business leaders about business model fragility

Every boardroom has seen it: a shiny innovation deck, promising prototypes, glowing pilot reports.

When people “hire” education, they rarely do it solely for the functional outcome of learning.