Reposted by @yakovbart.bsky.social
Excited to share a working preprint on GenAI platforms and publishers! We study the causal effects of AI Overviews and AI Mode on users’ behavior, perceptions, & traffic to web publishers.
Co-led w/ @jlgleason.bsky.social , & Yakov Bart, Christo Wilson, and Danaé Metaxa.
arxiv.org/abs/2608.18352 1/
arxiv.org
AI in Search Reduces Publisher Referrals Without Improving User Experience: Experimental Evidence
The integration of generative AI into web search delivers synthesized answers to user queries, changing how people navigate and assess information, while raising concerns about the downstream impacts ...