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Yair Rosenberg

@yair-rosenberg.bsky.social
53K followers 76 following 42 posts

National correspondent, New York Times. Previously: Staff Writer, The Atlantic. Covering religion, politics, culture, and other low stakes subjects. Mailing list: yair.substack.com Music: bit.ly/azyashir

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Yair Rosenberg @yair-rosenberg.bsky.social · 30/09/2026
Like I've been saying for years, wired headphones are superior www.nytimes.com/live/2026/09...
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Yair Rosenberg @yair-rosenberg.bsky.social · 25/09/2026
"Economy Candy, which has sold sweet treats from the Lower East Side since 1937, typically ships about 30 to 50 packages of Sunkist gems every day, including to upward of 50 synagogues around the country." Great requiem for Fruit Gems:
nytimes.com
Sunkist Fruit Gems, Staple Candy of Bar Mitzvah Tradition, Are Discontinued (Gift Article)
The jelly candies were a staple at bar and bat mitzvahs and other Jewish celebrations for generations.
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Yair Rosenberg @yair-rosenberg.bsky.social · 20/09/2026
Just one of the remarkable stories from this piece:
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Yair Rosenberg @yair-rosenberg.bsky.social · 20/09/2026
I talked to Jews across America, from Alaska to Brooklyn, about how they mark Yom Kippur, Judaism's holiest day. Their stories were deeply personal, profound, and sometimes quite funny. I hope you read every single one and that it enhances your experience or understanding of the day. Gift link:
nytimes.com
American Yom Kippur: How Jews Across the U.S. Observe the Holiest Day of the Year (Gift Article)
We asked readers around the country to tell us what the holiest day of the Jewish calendar looks like for them in 2026. Here’s what we learned.
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Yair Rosenberg @yair-rosenberg.bsky.social · 20/09/2026
I talked to Jews across America, from Alaska to Brooklyn, about how they mark Yom Kippur, Judaism's holiest day. Their stories were deeply personal, profound, and sometimes quite funny. I hope you read every single one and that it enhances your experience or understanding of the day. Gift link:
nytimes.com
American Yom Kippur: How Jews Across the U.S. Observe the Holiest Day of the Year (Gift Article)
We asked readers around the country to tell us what the holiest day of the Jewish calendar looks like for them in 2026. Here’s what we learned.
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Yair Rosenberg @yair-rosenberg.bsky.social · 17/09/2026
This is tremendous. @davyandrewsdavy.bsky.social in his element.
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Yair Rosenberg @yair-rosenberg.bsky.social · 04/09/2026
In my experience, many people do not know what the "blood libel" is, which is true of most antisemitic myths! But it leads to the term being colloquially misused. That's why I wrote this short piece in 2024 that explains the libel clearly and why it still matters today. Gift link:
theatlantic.com
The Passover Plot
The dark legacy and ongoing body count of an ancient anti-Semitic myth
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Yair Rosenberg @yair-rosenberg.bsky.social · 01/09/2026
NEW from @teddyschleifer.bsky.social + me: JD Vance defended his approach to antisemitism, Israel, and Jews in closed door remarks in Las Vegas last night. We obtained the audio. The VP is attempting to unite conservative Jews and their antagonists in one coalition. Not everyone is sold. Gift link:
nytimes.com
Can JD Vance Win Over Skeptical Jewish Voters? (Gift Article)
The vice president is attempting to unite conservative Jews with their antagonists in one coalition, as one appearance in Nevada on Monday showed. Some are uneasy about it.
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Yair Rosenberg @yair-rosenberg.bsky.social · 01/09/2026
This bill to include "Jewish" as an ethnicity on California state forms just passed its final vote in the legislature and is now headed to Gavin Newsom's desk for signing. Read all about it in my article below.
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Yair Rosenberg @yair-rosenberg.bsky.social · 01/09/2026
NEW from @teddyschleifer.bsky.social + me: JD Vance defended his approach to antisemitism, Israel, and Jews in closed door remarks in Las Vegas last night. We obtained the audio. The VP is attempting to unite conservative Jews and their antagonists in one coalition. Not everyone is sold. Gift link:
nytimes.com
Can JD Vance Win Over Skeptical Jewish Voters? (Gift Article)
The vice president is attempting to unite conservative Jews with their antagonists in one coalition, as one appearance in Nevada on Monday showed. Some are uneasy about it.
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Yair Rosenberg @yair-rosenberg.bsky.social · 26/08/2026
"In the span of eight years, an idea that had motivated the worst massacre of Jews on American soil had become part of the pitch for a political campaign." I wrote about the dark undercurrent of last week's Florida primaries. Gift link:
nytimes.com
Fringe Views in Primary Campaigns Rattle Florida Jews (Gift Article)
It has been an uneasy primary season for Jewish voters, with debates over Israel animating many races. But what happened in Florida went beyond that.
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Yair Rosenberg @yair-rosenberg.bsky.social · 26/08/2026
"In the span of eight years, an idea that had motivated the worst massacre of Jews on American soil had become part of the pitch for a political campaign." I wrote about the dark undercurrent of last week's Florida primaries. Gift link:
nytimes.com
Fringe Views in Primary Campaigns Rattle Florida Jews (Gift Article)
It has been an uneasy primary season for Jewish voters, with debates over Israel animating many races. But what happened in Florida went beyond that.
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Yair Rosenberg @yair-rosenberg.bsky.social · 25/08/2026
"White genocide," "goyslop" and "fat Jew": I wrote about how Florida Jews are grappling with the antisemitism that roiled the state primaries. Gift link:
nytimes.com
Fringe Views in Primary Campaigns Rattle Florida Jews (Gift Article)
It has been an uneasy primary season for Jewish voters, with debates over Israel animating many races. But what happened in Florida went beyond that.
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Yair Rosenberg @yair-rosenberg.bsky.social · 25/08/2026
"White genocide," "goyslop" and "fat Jew": I wrote about how Florida Jews are grappling with the antisemitism that roiled the state primaries. Gift link:
nytimes.com
Fringe Views in Primary Campaigns Rattle Florida Jews (Gift Article)
It has been an uneasy primary season for Jewish voters, with debates over Israel animating many races. But what happened in Florida went beyond that.
57919
Yair Rosenberg @yair-rosenberg.bsky.social · 21/08/2026
Joe Septimus, a beloved member of our synagogue and community, passed away yesterday. He was the inspiration for this piece I wrote in 2022, which I know has been meaningful to many. May his memory and his teaching be a blessing.
theatlantic.com
Is ‘Passover’ Actually a Mistranslation?
Recovering one of the original meanings of the Jewish holiday’s name helps us better understand its message.
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Yair Rosenberg @yair-rosenberg.bsky.social · 13/08/2026
California just advanced a bill that would make it the first state to recognize Jews in its data as not just a religion, but an ethnicity. I wrote about the perplexities of Jewish identity motivating this push, and what it has to do with Whoopi Goldberg and Home Alone:
nytimes.com
California May Let Residents Choose ‘Jewish’ as an Ethnic Identifier
A bill would allow Jews to identify themselves as an ethnic group on state forms. Supporters argue it’s a step toward acknowledging the complex nature of Jewish identity.
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Josh Sternberg @joshsternberg.com · 13/08/2026
this is really interesting. was w/my friends (all jews) this past weekend and we were talking about jews as religion compared to jews as ethnicity. a state allowing for jews to self-identify as an ethnicity raises important questions for us. www.nytimes.com/2026/08/13/u...
Who Is a Jew? California Considers a Small Box With Big Implications.
A bill would allow Jews to identify themselves as an ethnic group on state forms. Supporters argue it’s a step toward acknowledging the complex nature of Jewish identity.
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Yair Rosenberg @yair-rosenberg.bsky.social · 13/08/2026
California just advanced a bill that would make it the first state to recognize Jews in its data as not just a religion, but an ethnicity. I wrote about the perplexities of Jewish identity motivating this push, and what it has to do with Whoopi Goldberg and Home Alone:
nytimes.com
California May Let Residents Choose ‘Jewish’ as an Ethnic Identifier
A bill would allow Jews to identify themselves as an ethnic group on state forms. Supporters argue it’s a step toward acknowledging the complex nature of Jewish identity.
1310816
Reposted by Yair Rosenberg
Yair Rosenberg @yair-rosenberg.bsky.social · 18/06/2026
Netanyahu turned his relationship with Trump into a selling point to his voters. Now it may be his downfall. I wrote about how Trump left Bibi holding the bag in Iran on the eve of an election that he and his allies were already losing. Gift link:
theatlantic.com
Netanyahu Finally Learns the Truth About Trump
An alliance with the president was the Israeli prime minister’s selling point. Now it may be his downfall.
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Yair Rosenberg @yair-rosenberg.bsky.social · 18/06/2026
Netanyahu turned his relationship with Trump into a selling point to his voters. Now it may be his downfall. I wrote about how Trump left Bibi holding the bag in Iran on the eve of an election that he and his allies were already losing. Gift link:
theatlantic.com
Netanyahu Finally Learns the Truth About Trump
An alliance with the president was the Israeli prime minister’s selling point. Now it may be his downfall.
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Yair Rosenberg @yair-rosenberg.bsky.social · 15/06/2026
ANALYSTS: Because the Knicks unusually built their team out of free agents signed to deals that finesse the cap, their championship doesn't provide any easy lessons that other teams can apply to follow in their footsteps ANTISEMITES:
World's dumbest tweet: The New York #Knicks star Jalen Brunson married a Jewish woman in 2023 and then 3 years later wins a rigged NBA championship. All sports are rigged and controlled by certain groups...
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The Atlantic @theatlantic.com · 01/06/2026
“The most frightening monster of all is not the sensational stuff of children’s stories," @yair-rosenberg.bsky.social writes of the Broadway play Giant, "but the propensity to monstrosity that lives within all of us”:
bit.ly
The Monster That Doesn’t Announce Itself
A new Broadway play about Roald Dahl and his prejudice captures uncomfortable truths.
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Yair Rosenberg @yair-rosenberg.bsky.social · 20/05/2026
Thomas Massie and Liz Cheney have little in common ideologically. But they have both been drummed out of office because they violated the one unbreakable rule of MAGA Republican politics: never cross the boss. America First was always Trump First, and last night was just the latest demonstration.
theatlantic.com
The Real Reason Thomas Massie Lost
He broke the one rule of the MAGA Republican Party.
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Yair Rosenberg @yair-rosenberg.bsky.social · 20/05/2026
Thomas Massie and Liz Cheney have little in common ideologically. But they have both been drummed out of office because they violated the one unbreakable rule of MAGA Republican politics: never cross the boss. America First was always Trump First, and last night was just the latest demonstration.
theatlantic.com
The Real Reason Thomas Massie Lost
He broke the one rule of the MAGA Republican Party.
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Yair Rosenberg @yair-rosenberg.bsky.social · 08/05/2026
Pretty sure this has already been optioned by Nicholas Cage
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The Atlantic @theatlantic.com · 04/05/2026
“The best play-by-play commentators conscript us into a conspiracy of concern: Together, we hang on to every pitch, swing, and miss.” In 2024, @yair-rosenberg.bsky.social explored what Yankees announcer John Sterling taught him about baseball—and what makes us human:
bit.ly
How Baseball Explains the Limits of AI
The iconic Yankees broadcaster John Sterling reminds us that what makes us human cannot be imitated.
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Yair Rosenberg @yair-rosenberg.bsky.social · 04/05/2026
"John Sterling means something special to Yankees fans. But he also taught me something beyond baseball: that certain aspects of the human experience can never be replicated or replaced. What makes us who we are is not just the stories we tell, but the stories we share and inhabit together." RIP.
theatlantic.com
How Baseball Explains the Limits of AI
The iconic Yankees broadcaster John Sterling reminds us that what makes us human cannot be imitated.
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Catherine Rampell @crampell.bsky.social · 20/04/2026
Excellent piece by @yair-rosenberg.bsky.social
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Yair Rosenberg @yair-rosenberg.bsky.social · 19/04/2026
I wrote about how the debate over Democrats engaging influencers like Hasan Piker is missing the point. The question is not whether to talk to these people, but how to do so in a way that makes the audience smarter—one that scrutinizes not just the influencer’s opinions, but their facts. Gift link:
theatlantic.com
The Problem With Hasan Piker’s Einstein Story
People scrutinizing influencers for their views should also hold them to account for their facts.
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Yair Rosenberg @yair-rosenberg.bsky.social · 19/04/2026
I wrote about how the debate over Democrats engaging influencers like Hasan Piker is missing the point. The question is not whether to talk to these people, but how to do so in a way that makes the audience smarter—one that scrutinizes not just the influencer’s opinions, but their facts. Gift link:
theatlantic.com
The Problem With Hasan Piker’s Einstein Story
People scrutinizing influencers for their views should also hold them to account for their facts.
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Yair Rosenberg @yair-rosenberg.bsky.social · 13/04/2026
I'm been off social media for Passover, so am late to this, but just wanted to highlight some excellent recent work by my @theatlantic.com colleagues: First, Amogh Dimri on how online clipping culture sanitizes Nick Fuentes for mainstream audiences. Gift link: www.theatlantic.com/ideas/2026/0...
theatlantic.com
Nick Fuentes’s Strategy Is Working
Viral clips of the far-right white supremacist are growing his audience.
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Yair Rosenberg @yair-rosenberg.bsky.social · 27/03/2026
A lot has been written about how generative AI may lead people to believe that fake things are real. But more attention should be paid to how it can lead people to believe that real things are fake. Meet the "liar's dividend": www.theatlantic.com/internationa...
The Netanyahu conspiracy theory, and its seeming imperviousness to evidence, is the by-product of a corrupted information environment. In a world where AI can credibly simulate any possible image, people understandably begin to doubt even the images that are real.

This crisis was anticipated. In 2018, the legal scholars Robert Chesney and Danielle Citron warned that machine learning—and the convincing fakes it produces—would undermine people’s ability to identify fabrications. But they also cautioned about something they called “the liar’s dividend”: a situation in which pervasive fakery would allow propagandists to delegitimize reality itself. “A skeptical public will be primed to doubt the authenticity of real audio and video evidence,” the scholars wrote. “This skepticism can be invoked just as well against authentic as against adulterated content.” The unkillable myth of Netanyahu’s death is the liar’s dividend made manifest.
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Yair Rosenberg @yair-rosenberg.bsky.social · 27/03/2026
"Intelligent political agency is impossible without a foundation of fact. Yet the rise of unrestrained AI, combined with the incentives and biases that drive social media, has served to supplant facts with consequential delusions, and helped mass-market them to those most inclined to believe them."
theatlantic.com
The Worst-Case Scenario for AI and the News Is Already Here
Audiovisual evidence is no match for a viral conspiracy theory that Benjamin Netanyahu is dead.
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Yair Rosenberg @yair-rosenberg.bsky.social · 27/03/2026
Many people—from sitting politicians to Joe Rogan—have suggested that Benjamin Netanyahu is dead and replaced by AI. I wrote about why mass digital delusions like these are about to become much more common, thanks to AI and the perverse incentives of algorithmic social media. Gift link:
theatlantic.com
The Worst-Case Scenario for AI and the News Is Already Here
Audiovisual evidence is no match for a viral conspiracy theory that Benjamin Netanyahu is dead.
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Yair Rosenberg @yair-rosenberg.bsky.social · 27/03/2026
Many people—from sitting politicians to Joe Rogan—have suggested that Benjamin Netanyahu is dead and replaced by AI. I wrote about why mass digital delusions like these are about to become much more common, thanks to AI and the perverse incentives of algorithmic social media. Gift link:
theatlantic.com
The Worst-Case Scenario for AI and the News Is Already Here
Audiovisual evidence is no match for a viral conspiracy theory that Benjamin Netanyahu is dead.
1427859
Yair Rosenberg @yair-rosenberg.bsky.social · 10/02/2025
Parents: What are your most memorable moments when your kid did something you had no idea they could do? (Question inspired by such a moment that happened the other day.)
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