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Xiang Huang

@xiang-huang.bsky.social
39 followers 52 following 5 posts

Assistant professor in City University of Macau/ critical health communication, multimodal discourse analysis, obesity studies, metaphor studies

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Xiang Huang @xiang-huang.bsky.social · 03/10/2026
Happy to share that my paper, " The running class animation series as a biopedagogy: A multimodal critical discourse analysis," is now published in Sport, Education and Society Read it here: doi.org/10.1080/1357...
doi.org
The running class animation series as a biopedagogy: a multimodal critical discourse analysis
This article critically examines the Running Class Animation Series, an award-winning national sport science animation series in China. The Running Series takes the form of a cartoon to teach runni...
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Xiang Huang @xiang-huang.bsky.social · 01/07/2026
I am pleased to announce that my research paper, " Different gazes and hands: Visual representations of causes and solutions of adolescent depression on Chinese state media social platforms", has recently been published in Health. You can read the paper here doi.org/10.1177/1363...
doi.org
Different gazes and hands: Visual representations of causes and solutions of adolescent depression on Chinese state media social platforms - Xiang Huang, Fei Yang, 2026
This paper conducts a multimodal critical discourse analysis of 92 accompanying images in 22 articles related to adolescent depression published on the WeChat o...
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Xiang Huang @xiang-huang.bsky.social · 11/01/2026
Excited to share our new publication: Promoting healthy eating through nudges: Multimodal discursive representations of food and eating in weight‑loss articles in Chinese official WeChat posts. Another great co-work with Run Li🎉. Read here: dii.org/10.1080/0958...
doi.org
Promoting healthy eating through nudges: Multimodal discursive representations of food and eating in weight‑loss articles in Chinese official WeChat posts
Encouraging healthy eating has become a key area in China’s efforts to curb rising obesity levels among the population. Previous research highlights the importance of media in shaping dietary behav...
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Reposted by Xiang Huang
Ming-Yeh Rawnsley @mytrawnsley.bsky.social · 22/09/2025
The Routledge Handbook of Chinese Media 2nd Edition is published. Has your library got a copy yet? www.routledge.com/Routledge-Ha...
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Xiang Huang @xiang-huang.bsky.social · 20/07/2025
Glad to share that our paper, “Visual (Mis)Representations on Sports and Weight Loss: A Multimodal Critical Discourse Study of Images in Official Health Posts on WeChat in China”, has been published in Health Communication! A great co-work with Run Li 🎉 Read the paper here: doi.org/10.1080/1041...
doi.org
Visual (Mis)Representations on Sports and Weight Loss: A Multimodal Critical Discourse Study of Images in Official Health Posts on WeChat in China
In response to physical inactivity and rising levels of obesity among the population, the Chinese government has used social media, such as WeChat, to engage and encourage the public to do sports i...
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Xiang Huang @xiang-huang.bsky.social · 02/07/2025
Excited to share that my paper, "Why you should (not) use semaglutide?”: A critical discourse analysis on health professionals’ videos of semaglutide for weight loss on Douyin ", has just been published in Social Science & Medicine! Read the paper here: authors.elsevier.com/a/1lLJk-CmV5...
authors.elsevier.com
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