iiinova — where your digital self keeps evolving

What Katie Did @whatkatiediduk.bsky.social · 7h

Our peach satin robe attracted quite a following when it appeared in the new MM100 lookbook. A rush on the robes followed, and we’ve been waiting for their return. Apparently, plenty of you have room in your lives for a Hollywood dressing gown.

A model showcases a vintage 1930s peach satin lounging robe against a dark backdrop, exuding classic Hollywood glamour.

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What Katie Did @whatkatiediduk.bsky.social · 02/10/2026

For a small lingerie company, supplying a production is a lovely reminder of how far a familiar garment can travel. A bra we know stitch by stitch becomes part of somebody else’s creative world.

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What Katie Did @whatkatiediduk.bsky.social · 01/10/2026

A friend went to see The Car Man a couple of weeks ago and spotted our Harlow Bullet Bras. It’s always lovely when someone recognises a piece of What Katie Did out in the world, especially under the stage lights. youtu.be/aMoDJXpcaDs...

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Matthew Bourne's The Car Man | Trailer | Tour 2026

Matthew Bourne’s award-winning The Car Man is back! Loosely based o...

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What Katie Did @whatkatiediduk.bsky.social · 30/09/2026

Long gloves have a habit of being bought for a special occasion and then spending the rest of their lives waiting for another one. We think they deserve a slightly busier social calendar.

A glamorous model poses in black opera gloves and lingerie against a soft backdrop, exuding vintage allure and elegance.

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What Katie Did @whatkatiediduk.bsky.social · 29/09/2026

Fishnets can look theatrical and still be easy to wear. Our Black Seamed Fishnet Tights are made in Italy from stretchy nylon and elastane, with a softer feel than traditional professional dance fishnets.

Model showcases stylish black seamed fishnet tights paired with high heels, set against a soft pink and beige background.

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What Katie Did @whatkatiediduk.bsky.social · 28/09/2026

Before you replace the black dress that fits you perfectly, introduce it to long satin gloves. There’s something about that sweep above the elbow that makes even a familiar outfit feel destined for a rather good evening.

A glamorous figure in a corset and long satin gloves poses elegantly against a soft backdrop, exuding sophistication and allure.

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What Katie Did @whatkatiediduk.bsky.social · 27/09/2026

From the racing circuit to the dance floor: our next What Katie Did outing is Rhythm Riot in Great Yarmouth, where we’ll be trading from 8–11 October. If you’re going, leave a little time between the music and dancing to come and see us. rhythmriot.com/

Stockings displayed on a table, alongside several colorful mannequins, promoting products related to the Rhythm Riot event.

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What Katie Did @whatkatiediduk.bsky.social · 26/09/2026

This time last Saturday we were behind the counter of our little lingerie shop at the Goodwood Revival. Thank you to everyone who came in to browse, talk stockings or find the foundations for their weekend wardrobe. Here’s a little look back…

Three people in vintage attire stand outside a lingerie shop, smiling, with a banner reading "What Katie Did" above.

A display of vintage-style stockings on mannequin legs, accompanied by spools of thread and a small stand with fabric swatches.

Lingerie and stockings displayed in a boutique setting at the Goodwood Revival, featuring products from "What Katie Did."

A shelf displays two stockings on mannequin legs, alongside a vintage cup and a promotional sign for Gossard lingerie at Goodwood Revival.

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What Katie Did @whatkatiediduk.bsky.social · 25/09/2026

Trying a waist cincher for the first time? Our black waspies and cinchers fasten with hooks and eyes at the front. They take a little effort to close: a garment designed to cinch needs a firm fit.

A model showcases a black waist cincher, styled with a matching bra and accessories, highlighting vintage-inspired lingerie.

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What Katie Did @whatkatiediduk.bsky.social · 24/09/2026

An autumn evening calls for a pencil dress, seamed stockings and earrings that catch the light. Beneath it all, a black waist cincher helps define the waist and smooth the line through the middle. www.whatkatiedid.com/products/vi...

A woman in a black pencil dress poses elegantly with vintage accessories, next to a chalkboard referencing a wardrobe test.

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What Katie Did @whatkatiediduk.bsky.social · 23/09/2026

Choosing a black waist cincher? Start with how much coverage you want. Our best-selling Glamour Waspie is the shortest of our three styles, concentrating the shaping around your waist. www.whatkatiedid.com/collections...

whatkatiedid.com

Waist Cinchers & Waspies | 1950s-Inspired Shapewear

Discover vintage-style waist cinchers and waspies for a classic hourglass shape. Steel boned, comfortable, and perfect for everyday or special occasions.

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What Katie Did @whatkatiediduk.bsky.social · 22/09/2026

When Dior introduced his New Look in 1947, the sweeping skirts attracted plenty of attention. The defined waist above them was just as important, with foundation garments helping create those carefully balanced proportions. www.vogue.com/article/eve...

A woman stands poised in a 1947 Dior dress with a voluminous skirt and fitted bodice, set against an eclectic background of chairs.

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What Katie Did @whatkatiediduk.bsky.social · 20/09/2026

The Washington Post says delicate hosiery is back in a big way—and asked our founder Katie Thomas how to keep it looking beautiful.

Delicate hosiery care tips from expert Katie Thomas, focusing on hand-washing methods and elevating the maintenance experience.

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What Katie Did @whatkatiediduk.bsky.social · 17/09/2026

A little behind-the-scenes news from What Katie Did: our Centennial restock has been on order for a while, but with our factory running behind, I held off opening pre-orders until the arrival date was clearer.

A woman poses elegantly in vintage lingerie, showcasing a garter belt and stockings, with a glamorous hairstyle and red lips.

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What Katie Did @whatkatiediduk.bsky.social · 16/09/2026

Our Marilyn Monroe Centennial lingerie collection sold out almost as soon as it reached our shelves. The restocks followed suit. You’ve certainly kept us busy arranging another appearance.

A glamorous model poses in vintage-inspired lingerie, holding a retro microphone against a dark backdrop, evoking classic Hollywood charm.

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What Katie Did @whatkatiediduk.bsky.social · 15/09/2026

There’s quite a motoring pedigree behind our new Remus lingerie. British artist and vintage car enthusiast Jacqueline Davies created the exclusive print, inspired by 1930s English racing, ERA cars and the hill climbs of Prescott and Shelsley Walsh.

A model poses in vintage-inspired lingerie against a backdrop of racing memorabilia, featuring a vintage car and checkered flags.

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What Katie Did @whatkatiediduk.bsky.social · 14/09/2026

Our Remus Racetrack lingerie launches today: a soft cup bra, high waist knickers and six strap suspender belt, made in Nottingham. Vintage racing print satin and sheer black powermesh bring a little motoring glamour beneath your clothes.

A model showcases vintage racing print lingerie, posing beside a classic car in a garage setting, embodying motoring glamour.

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What Katie Did @whatkatiediduk.bsky.social · 12/09/2026

A beautiful lingerie set doesn’t have to be bought all at once. Our girdles come in classic black and vintage peach, so you can build around the What Katie Did pieces already in your drawer.

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What Katie Did @whatkatiediduk.bsky.social · 11/09/2026

Buying a vintage-style girdle? Start with what you want it to do. Gentle smoothing beneath a pencil skirt and firmer shaping under a fitted dress call for different foundations.

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What Katie Did @whatkatiediduk.bsky.social · 10/09/2026

Pencil skirts, fitted knitwear and a glimpse of stocking seam: autumn does have its compensations. If you’re returning to a more fitted wardrobe, a girdle can help create that lovely smooth line underneath.

A person posing in vintage lingerie with garters, showcasing tattoos, on a warm, orange backdrop adorned with flowers.

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What Katie Did @whatkatiediduk.bsky.social · 09/09/2026

Lily Allen recently shared a pre-show glimpse of herself wearing a fabulous black bra covered in red cherries ahead of her Madison Square Garden performance. Naturally, we wanted to know where it was from.

Lily Allen shows off a black cherry-patterned bra, promoting her upcoming Madison Square Garden performance with excitement.

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What Katie Did @whatkatiediduk.bsky.social · 08/09/2026

Diana Vreeland asked decorator Billy Baldwin to make her Park Avenue drawing room look like “a garden in hell.” He gave her scarlet walls, crimson carpet and red lacquer. She did not accessorise with red. She surrendered to it.

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What Katie Did @whatkatiediduk.bsky.social · 07/09/2026

Before Anna Wintour, there was Diana Vreeland: fashion editor at Harper’s Bazaar, editor-in-chief of Vogue, visionary at the Met’s Costume Institute and, rather thrillingly, former proprietor of a London lingerie shop. www.dianavreeland.com/

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What Katie Did @whatkatiediduk.bsky.social · 06/09/2026

Is a Demi Corset a corset or shapewear? The answer is: a carefully judged bit of both.

A model poses confidently in a black Demi Corset and stockings, showcasing a blend of elegance and vintage lingerie style.

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What Katie Did @whatkatiediduk.bsky.social · 05/09/2026

Month after month, our Merry Widow tops our sales chart. In August, something finally knocked it off first place—and not by a little. The Demi Corset ran away with it.

A woman models a stylish demi corset with stockings and a cowboy hat, set against a colorful background and wooden decor.

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What Katie Did @whatkatiediduk.bsky.social · 02/09/2026

A good vintage-inspired dress should look the part without behaving like a costume. Our Pagoda Pink Fitted Dress borrows its line and floral palette from the 1950s, but it was made to be worn now.

A woman in a vintage-inspired pink floral dress sits elegantly on a chair, showcasing a retro style with modern flair.

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What Katie Did @whatkatiediduk.bsky.social · 01/09/2026

We know what you’re thinking when you hear What Katie Did: bullet bras, waist cinchers and seamed stockings. You’re not wrong—but we make the clothes that go over them too.

A woman in a floral dress poses on a brightly colored carousel at Horton’s Steam Fair, exuding vintage charm and playful elegance.

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What Katie Did @whatkatiediduk.bsky.social · 30/08/2026

We’ve spent weeks discussing what to wear to the Goodwood Revival. Now for one thing we don’t recommend: genuine fully fashioned stockings. Beautiful? Yes. Historically accurate? Absolutely. Suitable for a long day in a field? Not really.

Black fully fashioned stockings with a seam and garters, displayed with an elegant pose against a warm-colored background.

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What Katie Did @whatkatiediduk.bsky.social · 29/08/2026

AI-generated product images are becoming increasingly difficult to spot. Even I have occasionally had to look very closely for the tell-tale signs, and I spend most of my life looking at lingerie.

Two women are in a dressing room, one adjusting the garment of the other, surrounded by soft pink drapes and a matching stool.

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What Katie Did @whatkatiediduk.bsky.social · 28/08/2026

Most of our customers will never attend Goodwood Revival, but what happens there still affects them. It is the busiest fitting room we have all year, and one of our most useful sources of product research.

A woman in a vintage dress and cardigan stands outside a shop called "What Katie Did" at Goodwood Revival, showcasing vintage lingerie.

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What Katie Did @whatkatiediduk.bsky.social · 27/08/2026

Seamed tights have moved well beyond one black line on a natural leg, although we still make that version too.

A model in black swimwear showcases vintage-style seamed tights while posing next to an ornate chair against a yellow backdrop.

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What Katie Did @whatkatiediduk.bsky.social · 26/08/2026

Seamed tights combine two different periods of hosiery history. The seam belongs to stockings. Tights, as we now know them, came into their own during the 1960s.

A woman lounges on a vintage chair, showcasing seamed tights and posing playfully, with stylish accessories and a retro background.

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What Katie Did @whatkatiediduk.bsky.social · 24/08/2026

A Merry Widow combines a bra, waist cincher and suspender belt in one beautifully engineered garment. Its strength is also its fitting challenge: your bust, waist and torso all have to agree at once.

A person poses confidently in a black lingerie set that combines a corset, bra, and garters, against a textured background.

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What Katie Did @whatkatiediduk.bsky.social · 23/08/2026

Black might be our bestselling fishnet colour, but please don’t dismiss its less popular little sister. Champagne fishnets are incredibly flattering, giving the legs subtle definition with a softer finish.

Champagne fishnet tights accentuate legs with subtle definition, paired with stylish open-toed heels against a soft backdrop.

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What Katie Did @whatkatiediduk.bsky.social · 22/08/2026

A suspender belt holds up stockings. An open-bottom girdle holds up stockings while also smoothing the waist, tummy and hips—which is why it creates such a good foundation beneath fitted vintage clothing.

A model poses in shapewear, featuring a black bra, garter belt, and stockings, against a textured backdrop with a cozy chair.

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What Katie Did @whatkatiediduk.bsky.social · 21/08/2026

We’ve just reshot our black Glamour Open Bottom Girdle with Donna Poderosa, a London-based burlesque performer who works around the world—and who brings rather more movement to a shoot than most models.

A burlesque performer poses confidently in a black girdle set against a textured backdrop, showcasing glamour and style.

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What Katie Did @whatkatiediduk.bsky.social · 20/08/2026

Coloured seams are often treated as a modern twist on vintage stockings. We have some evidence to the contrary tucked away in Katie’s hosiery drawers.

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What Katie Did @whatkatiediduk.bsky.social · 19/08/2026

The back seam is one of the most recognisable details in vintage fashion, but it didn’t begin as decoration. It started as construction.

A woman in vintage lingerie showcases seamed stockings while sitting casually on a chair, emphasizing classic fashion details.

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What Katie Did @whatkatiediduk.bsky.social · 18/08/2026

After the bicycle and bus stop in our first Goodwood pictures, the number 499 delivered Kay Belle to County Classics Motor Museum—and to the principal co-star of our 2026 shoot: a Jaguar E-Type.

A woman in vintage lingerie poses beside a vintage bicycle and stacked suitcases at a motor museum, with a bus stop sign in the background.

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What Katie Did @whatkatiediduk.bsky.social · 17/08/2026

We can finally reveal the destination of Kay Belle’s number 499 bus: County Classics Motor Museum in Taunton. There were rather more classic cars waiting at the other end than our first Goodwood photographs suggested.

A woman in vintage lingerie poses in front of a classic car backdrop at County Classics Motor Museum, highlighting retro style.

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What Katie Did @whatkatiediduk.bsky.social · 15/08/2026

Building a vintage lingerie wardrobe does not require buying an entire matching set in one slightly alarming swoop. Start with the piece that changes the line of clothes you already own.

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What Katie Did @whatkatiediduk.bsky.social · 14/08/2026

Our best-selling list is currently led by three kinds of stockings and two waist cinchers. Apparently, when left to your own devices, you choose excellent foundations and very straight seams.

A model poses in black stockings and a waist cincher against a pink wall, showcasing a stylish vintage-inspired outfit.

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What Katie Did @whatkatiediduk.bsky.social · 13/08/2026

Kay Belle wears our classic black Maitresse lingerie for this year’s WKD Goodwood campaign: a non-wired Bullet Bra, High Waisted Knickers and six-strap Suspender Belt. The bicycle is optional.

A woman in classic black lingerie poses next to a vintage bicycle, set against a rustic wall and a faded mustard sign.

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What Katie Did @whatkatiediduk.bsky.social · 12/08/2026

We all know times are tough, but What Katie Did now has photographic evidence. If you were expecting a Jaguar, Jeep, hot rod or Vespa in this year’s Goodwood Revival campaign, please prepare yourself. Kay Belle has been given a bicycle.

A woman in vintage lingerie poses playfully by a classic bicycle, set against a light-gray wall, capturing a retro aesthetic.

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What Katie Did @whatkatiediduk.bsky.social · 11/08/2026

That’s a wrap! We’ve shot our 2026 Goodwood Revival campaign and for once we’re not launching an entirely new wardrobe to go with it.

A woman in a blue patterned dress poses next to a classic yellow vintage car, surrounded by greenery.

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What Katie Did @whatkatiediduk.bsky.social · 10/08/2026

Our Remus Racetrack print takes its inspiration from 1930s English motor racing, with artwork by vintage car enthusiast Jacqueline Davies and a blue palette inspired by the famous Remus ERA racing car.

Two women in vintage clothing pose in a classic car. One is driving, showcasing a blue palette and fashionable accessories.

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What Katie Did @whatkatiediduk.bsky.social · 09/08/2026

The quickest way to make a 1950s costume look wrong? Put modern lingerie underneath it. The pointed silhouette visible beneath Billie Eilish’s sweater in the first Bell Jar photographs immediately helps to establish the period.

Four women in 1950s dresses walk together, showcasing colorful patterns and accessories, exuding vintage style and elegance.

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What Katie Did @whatkatiediduk.bsky.social · 08/08/2026

Billie Eilish has crossed paths with What Katie Did before. In her 2021 British Vogue pin-up shoot, she wore our Champagne and Black Contrast Seamed Stockings and classic Black Seamed Stockings. www.vogue.co.uk/news/articl...

Billie Eilish poses on a chair in stylish lingerie and stockings, showcasing a glamorous yet edgy look for British Vogue June 2021.

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