UPS has spent 119 years building one of the world's most disciplined operating systems. But now the company is changing that machine from the inside: consolidating responsibility, restructuring operations, reducing costs, closing facilities and moving away from Amazon volume that no longer fits the economics of the business. With Noel Massie, retired VP of Operations, UPS.

Can companies predict the future? Allen Nejah, founder and CEO of SunMan Engineering, joins Aaron Wolpoff and Melissa Eaton for conversation about corporate innovation strategy and the distance between a good idea and a good idea at the right time.

Apple has a new CEO. But should John Ternus try to change Apple — or protect what already works? Chris Deaver, former Apple and Disney leader and co-founder of BraveCore, joins Aaron Wolpoff and Melissa Eaton to unpack one of the biggest questions facing Apple's next chapter: how do you evolve a company without losing the culture that made it great?

What happens when one of America's most iconic snack brands becomes a multi-billion-dollar acquisition that’s not as sweet as it once seemed? With Rebeca Johnson, ex VP Marketing, Frito Lay.

Aaron, Melissa, and Chino close out Season 3 by squeezing in our final fixes, thanking listeners, reflecting on what we've learned from each other and our guests, and teasing what's coming in Season 4, including conversations about sports, space, the future, and many more problems waiting to be fixed by us.

In this episode, Aaron and Chino sit down with Lisa W. Miller, ex PepsiCo VP Consumer Strategy & Insights and founder of Lisa W. Miller & Associates, to discuss groundbreaking findings from her latest proprietary research on the rapidly evolving GLP-1 economy.

OpenAI and Anthropic are locked in a high stakes rivalry, and the fallout is hurting public trust in AI overall. In this episode, the "We Fixed It, You're Welcome" panel (Aaron Wolpoff, Melissa Eaton, and Chino Nnadi) sits down with veteran tech PR strategist Perry Headrick to unpack whether the ChatGPT vs Claude rivalry is a branding win or a trust disaster.

Spotify recently rolled out "personal podcasts," letting anyone generate a custom AI show with no creator involved. Netflix has a "podcast" category. So what actually counts as a podcast anymore? Is this the beginning of the end of the podcast industry?

Can Prime Day & other branded celebrations turn into shared cultural moments or are they just crass commercialization? With guest Pearl Servat.

Brand collaborations are everywhere. But for every Swatch x AP with overwhelming demand, there are examples like Nike x Tiffany that leave everyone wondering why those brands aligned. In this episode, we break down the biggest brand collabs in recent history to figure out what works & what doesn't.

What happens when luxury brands sell more than products, but the promise of ethics, craftsmanship, and sustainability? In this episode, our panel explores the growing tension between luxury fashion's premium pricing and the increasing scrutiny surrounding supply chain transparency, labor practices, and sustainability claims.

We talk with marketing & consumer behavior expert Talia Solomon about how to build fad foods like Pop-Up Bagels into lasting brands with staying power.

We grab time with Andrew Lebbos of⁠ Benzinga⁠ (SVP of Licensing) to explore the current state of prediction market platforms like Kalshi and speculate about their long-term potential for good.

7-Eleven has been working on a big comeback for a while. Their first big attempt at reinvention might surprise you: egg salad sandwiches. While quite popular in Japan, 7-Eleven’s big gamble on egg salad sandwiches throughout United States stores is head scratching.

What happens when a major airline simply runs out of money? In this episode, USA Today’s consumer travel reporter Zach Wichter joins the conversation to break down the shocking collapse of Spirit Airlines and its impact on passengers, employees, competitors, and the future of budget air travel.

Can a financially devastated footwear brand reinvent itself overnight as an AI infrastructure company? In this episode, noted investment strategist Todd M. Schoenberger joins the discussion to unpack one of the boldest corporate pivots in recent memory: Allbirds’ decision to reposition itself as an AI business after losing nearly all of its market value.

Can a financially devastated footwear brand reinvent itself overnight as an AI infrastructure company? In this episode, noted investment strategist Todd M. Schoenberger joins the discussion to unpack one of the boldest corporate pivots in recent memory: Allbirds’ decision to reposition itself as an AI business after losing nearly all of its market value.

Are too many people being promoted into leadership roles? As a result, are companies becoming too top heavy? If we’ve created a system that values managers over executers, is this a recipe for disaster? Let's ask a top influential labor economist - Ron Hetrick!

In this episode, global space policy executive Christopher Hearsey joins the conversation to explore the future of commercial spaceflight, the role of private companies, and whether humanity is entering a new era where space truly becomes accessible to everyone.

Target is dropping prices on more than 3,000 items to win back shoppers. But can price cuts alone win back customer trust and brand loyalty? In this episode, our panel analyzes Target’s plan to address declining foot traffic, shrinking sales, and boycotts. We explore whether these price discounts are a short term marketing tactic or part of a deeper brand reset, and whether we think they will work.

In this episode, our panel explores a troubling trend in today’s job market: companies that exist to exploit job seekers. It’s all so confusing: which of these services provide legitimate help? Which ones are just middlemen that prey on the unemployed? How can job seekers steer clear of the ones motivated by greed that don’t provide any real value?

We unpack the growing tension between Wall Street performance and customer loyalty at Southwest Airlines. With brand strategist Rene Huey-Lipton, former strategy lead on Southwest during its golden years and founder of The Dame Collective.

For generations, a bite of a Reese’s Peanut Butter Cup meant one thing: Milk chocolate. Real peanut butter. That unmistakable taste. Now, many loyal fans say something is different. In this episode, we sit down with Brad Reese, grandson of H. B. Reese and self-appointed “Protector of Reese’s Brand Integrity,” to unpack a controversy that has caught the world’s attention.

We unpack the growing cultural frustration around “tipflation” where consumers feel forced to leave a tip, and why this is becoming an increasing pressure point for all involved. We debate who really bears the cost in today’s hospitality economy and look at this from all sides.

Automation software is a huge industry. With AI & efficiency tools, we're promised hours back in our workday & peace of mind. Why are we all still stressed & short on time?

This year, companies spent $8–10 million for a single 30-second Super Bowl commercial, before production, celebrity fees, and amplification even begin. It’s one of the biggest marketing bets any company can make, and one of the few remaining moments of true mass, real-time cultural attention. Was it worth it? We get to decide!

Pinterest was once the quiet corner of the internet. A place for inspiration, planning, and imagination. No shouting. No doom-scrolling. No constant pressure to buy. That version of Pinterest is now under threat. Leon Lin (ex-Pinterest) is going to weigh in on our proposed fixes!

Lego is targeting adult collectors with pricier & more complex kits. But what about the kids? Leo Battersby (ex-Mattel) is going to fix this with us!

Is Dry January actually good for business, or is it a self-inflicted economic slowdown? In this episode, our panel explores how Dry January impacts bars, restaurants, beverage brands, corporate culture, and consumer behavior. We break down whether this movement is just a temporary reset that snaps back in February or a signal of a much deeper shift toward mindful consumption, wellness, and long-term habit change.

In this season finale episode, our panelists discuss crowd-sourced fixes that were submitted to our show, a popular end-of-season tradition. We talk about various companies that are top of mind for our episode contributors, focusing on loyalty programs and customer experiences.

A hot mic led to a hot mess for Cambell's after an exec trash talked its products, people & customers. How do we repair this beloved brand?

Some movies and products flop so badly they become infamous. Others become instant classics. But then there are the ones in the middle. The ones with hype that launch and then disappear without a trace. No cultural impact. No lasting impression. Just a collective… “meh.” This episode examines that dangerous middle ground we’re calling a culture shrug and why, for companies and creators, it can be worse than outright failure.

Wendy’s was once the fresh, honest, slightly rebellious burger chain. Today it’s stuck between fast food giants on one side and premium burger rivals on the other. Prices match McDonald’s, but the brand isn’t perceived as a value leader. Quality is decent, but not elevated enough to compete with Five Guys or Shake Shack. So what is Wendy’s now?

Are robots about to replace humans or to help us reach our full potential? With Dr. Aadeel Akhtar, the visionary CEO of Psyonic.

Ticketmaster, rideshares, airlines, and even grocery stores use surge pricing, hidden fees, and algorithmic pricing to squeeze more out of consumers. Fractional CFO Elaine Bogart joins us to explain the financial mechanics behind these tactics and whether personalized pricing is fair game or a violation of trust.

For many, Victoria’s Secret represented the epitome of femininity, confidence, and glamour. But as our culture shifted toward authenticity and inclusivity, the brand has struggled to evolve. Let's fix this!

Can Wikipedia survive in the AI era and during a time where facts are subjective? We explore how the site can evolve without losing its soul, what happens when truth itself becomes political, and why dissenting viewpoints actually make Wikipedia stronger.

Ben & Jerry’s, the iconic mission-driven ice cream brand, has hit a rocky patch. Co-founder Jerry Greenfield’s public exit after 47 years has raised big questions about what happens when a brand’s activist soul meets corporate strategy. Aaron, Melissa, and Qadira dig into how Unilever can protect Ben & Jerry’s social mission, rebuild trust with customers, and chart a bold path forward without its founding duo steering the ship.

We’re diving deep into one of the most fascinating business stories in streaming: the Disney+ crisis. From explosive subscriber growth to public backlash and strategic pivots, Disney’s streaming platform has seen both magic and mayhem. Joining us is Michael Cerdá, the former VP of Product at Disney Plus!

In this special episode of We Fixed It, You’re Welcome, the team welcomes back financial expert Lukas Sundahl to put real numbers behind our hypothetical business fixes.

In this episode of We Fixed It, You’re Welcome, the team dives deep into the phenomenon of meme stocks like GameStop, AMC, Hertz, and Bed Bath & Beyond. What started as internet-fueled rebellions against Wall Street turned into massive financial chaos — with instant millionaires, bankrupt companies, and confused everyday investors.

In this episode, our panelists discuss the strategic rebranding of Beyond Meat, which has now transitioned to simply "Beyond." The company, once a rising star in plant-based meats, now faces challenges due to mounting losses, over-saturation in the market, and shifting consumer preferences.

In this thought-provoking episode, we explore the intersection of artificial intelligence and education with Dr. Marc Wolpoff, Professor of Psychology at Riverside City College. With AI tools like ChatGPT becoming common in classrooms, we dive deep into the potential benefits and challenges these tools present for students and educators alike.

In this episode, our panel dives into the cultural phenomenon of Taylor Swift's latest album release and how brands are jumping on the orange wave. They discuss the concept of "cultural currency" and how companies are navigating the challenge of joining in on viral trends.

AT&T is facing a workplace culture challenge that has captured the attention of employees, investors, and all of corporate America. After a controversial return-to-office memo, questions are being asked: Is AT&T prioritizing profits over people? Or is this a smart business move?

Jaguar’s EV rebrand was meant to redefine the luxury car brand — but instead, it sparked massive backlash, confused loyal customers, and even led to their CEO stepping down. In this episode, we break down exactly what went wrong with Jaguar’s electric vehicle strategy, why their marketing campaign failed, and how they can fix their brand without losing their iconic heritage.

In this episode, our panel tackles the challenges faced by Essence Fest, an iconic African American culture and music festival in New Orleans. We explore the festival's rich heritage and also recent struggles, including operational issues, declining attendance, and sponsor pullback. Our assignment? Return the festival to its former glory, or help to evolve it for greater success next year.

We plunge into American Eagle's controversial ad campaign featuring Sydney Sweeney. Marketing expert Lola Bakare joins to dissect the brand's questionable approach, exploring the importance of inclusive marketing and authentic consumer engagement.

With international visits to New York City expected to drop 17% and $4 billion in potential lost spending, the panel explores innovative solutions. Joined by New Yorker, social media expert, and funny person Tim Duffy.

We explore Krispy Kreme's failed McDonald's partnership, declining stock, and brand identity crisis - and propose fixes to bring this iconic donut brand back to glory.