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Simon Vreeman

@vreeman.com
767 followers 256 following 156 posts

👨‍💻 Growth & Technical Marketing Consultant. 🛠 Into: #Analytics, #CRO, & #SEO. 🔗 vreeman.com

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Simon Vreeman @vreeman.com · 12/06/2026
Ryanair dark UX patterns summer 2026 refresher – blog.osull.com/2026/06/12/r...
blog.osull.com
Ryanair dark UX patterns summer 2026 refresher – Dan O'Sullivan's blog
Everyone likes dark UX patterns – such fun!
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Simon Vreeman @vreeman.com · 28/05/2026
Ten Data-Backed Truths Of User Experience ROI — Smashing Magazine www.smashingmagazine.com/2026/05/data...
smashingmagazine.com
Ten Data-Backed Truths Of User Experience ROI — Smashing Magazine
Every extra second of friction has a measurable business cost. Carrie Webster shares ten data-backed UX facts that link user experience directly to revenue, retention, and long-term growth.
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Simon Vreeman @vreeman.com · 06/05/2026
Bret Taylor of Sierra on AI agents, outcome-based pricing, and the OpenAI board www.youtube.com/watch?v=n4E4...
youtube.com
Bret Taylor of Sierra on AI agents, outcome-based pricing, and the OpenAI board
Bret Taylor, co-founder of Sierra and Chair of the OpenAI board, joins John for a pint to discuss the rapid shift toward an agentic future. In this episode, Bret explains why outcome-based pricing is…
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Simon Vreeman @vreeman.com · 25/04/2026
Europe's dependence on US companies in tech and finance is in no small part its own fault after overregulation left European businesses too weak to compete www.techmeme.com/260424/p45#a...
techmeme.com
Europe's dependence on US companies in tech and finance is in no small part its own fault after overregulation left European businesses too weak to compete
The Economist: Europe's dependence on US companies in tech and finance is in no small part its own fault after overregulation left European businesses too weak to compete
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Simon Vreeman @vreeman.com · 09/04/2026
Demis Hassabis: Why AGI is Bigger than the Industrial Revolution & Where Are The Bottlenecks in AI www.youtube.com/watch?v=SSya...
youtube.com
Demis Hassabis: Why AGI is Bigger than the Industrial Revolution & Where Are The Bottlenecks in AI
Demis Hassabis is the Co-Founder & CEO of Google DeepMind - working on AGI, responsible for AI breakthroughs such as AlphaGo, the first program to beat the world champion at the game of Go; and…
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Simon Vreeman @vreeman.com · 08/04/2026
The history and future of AI at Google, with Sundar Pichai www.youtube.com/watch?v=bTA8...
youtube.com
The history and future of AI at Google, with Sundar Pichai
Sundar Pichai is the CEO of Google and Alphabet. He sits down with John and Elad Gil to discuss Google’s resurgence in the AI race, managing a massive $180 billion CapEx budget, and why 2026 is the…
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Simon Vreeman @vreeman.com · 08/04/2026
Cleo Abram interviews Demis Hassabis www.youtube.com/watch?v=C0gE...
youtube.com
The Hardest Problem AI Ever Solved, with Google DeepMind CEO
He solved “the most important unsolved problem in science”… If you need more optimistic science and tech stories, subscribe to support HUGE*! Demis Hassabis is a Nobel Prize winner and CEO of…
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Simon Vreeman @vreeman.com · 16/03/2026
The 49MB Web Page thatshubham.com/blog/news-au...
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Simon Vreeman @vreeman.com · 13/03/2026
Palantir CEO on Iran, AI Weapons and America's Advantage | a16z American Dynamism Summit www.youtube.com/watch?v=Wj6t...
youtube.com
Palantir CEO on Iran, AI Weapons and America's Advantage | a16z American Dynamism Summit
This conversation with Alex Karp, cofounder and CEO of Palantir, was recorded at the a16z American Dynamism Summit in Washington, D.C. Karp discusses the role of technology in modern warfare, Silicon…
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Simon Vreeman @vreeman.com · 24/02/2026
AI-Slop Cleanup Crew - The Next Corner thenextcorner.net/ai-slop-clea...
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Simon Vreeman @vreeman.com · 23/02/2026
Stop trying to rank for keywords www.jonoalderson.com/conjecture/s...
jonoalderson.com
Stop trying to rank for keywords
Almost all SEO briefs and ambitions begin with a sentence like, "We want to rank for X". It sounds reasonable, but it's completely the wrong place to start.
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Simon Vreeman @vreeman.com · 09/12/2025
Sounds spicy!
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Simon Vreeman @vreeman.com · 09/12/2025
I just wanted them to increase my Domain Authority and lower yours because of a better bounce rate.
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Simon Vreeman @vreeman.com · 09/12/2025
At Google Search Central Live in Zürich.
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Simon Vreeman @vreeman.com · 02/12/2025
Jiskefet - Debiteuren Crediteuren - Sinterklaas www.youtube.com/watch?v=gmEi...
youtube.com
Jiskefet - Debiteuren Crediteuren - Sinterklaas
Abonneer je hier op YouTube en like onze Facebookpage op https://www.facebook.com/JiskefetTV Maar let op: De échte fans kijken natuurlijk naar de volledige afleveringen op https://jiskefet.nl. Check…
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Simon Vreeman @vreeman.com · 01/12/2025
No, I need to! Is it supposed to be good since Gemini 3?
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Simon Vreeman @vreeman.com · 01/12/2025
On November 30, 2022, OpenAI introduced ChatGPT. A lot has happened in the past 3 years. What can we expect in the next 3 years? openai.com/index/chatgpt/
openai.com
Introducing ChatGPT
We’ve trained a model called ChatGPT which interacts in a conversational way. The dialogue format makes it possible for ChatGPT to answer followup questions, admit its mistakes, challenge incorrect…
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Simon Vreeman @vreeman.com · 25/09/2025
En wij hadden nog een extra gang met zwezerik bijbesteld 😂
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Simon Vreeman @vreeman.com · 25/09/2025
ik was met een vriend van mij en hij houdt van kaviaar en champagne. Dus we moesten wel gaan! Afgelopen maandag was ik niet top fit. :)
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Simon Vreeman @vreeman.com · 22/09/2025
Het was een groot feest! Ik moet er nog steeds een beetje van bijkomen.
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Simon Vreeman @vreeman.com · 16/09/2025
Anthropic Economic Index: Tracking AI's role in the US and global economy www.anthropic.com/research/eco...
anthropic.com
Anthropic Economic Index: Tracking AI's role in the US and global economy
New research from Anthropic exploring geographic patterns of AI use
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Simon Vreeman @vreeman.com · 15/09/2025
How people are using ChatGPT openai.com/index/how-pe...
openai.com
How people are using ChatGPT
Largest study to date of consumer ChatGPT usage shows demographic gaps shrinking, economic value being created through both personal and professional use.
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Simon Vreeman @vreeman.com · 09/09/2025
95% of AI Pilots Fail — Here’s How to Be the 5% www.selector.ai/blog/95-of-a...
selector.ai
95% of AI Pilots Fail — Here’s How to Be the 5%
MIT reports 95% of AI pilots fail. Learn why most initiatives stumble on data readiness and adoption—and how Selector helps enterprises succeed.
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Simon Vreeman @vreeman.com · 30/08/2025
A16Z on how LLMs might change e-commerce search and discovery. a16z.com/ai-x-commerce/
a16z.com
AI x Commerce | Andreessen Horowitz
Is Google Screwed? Maybe. But Not How You Think. The internet’s most profitable business model has always been simple: running search ads on monetizable queries. When you search “how many protons are…
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Simon Vreeman @vreeman.com · 30/08/2025
What Is Your AI Agent Buying? Evaluation, Implications and Emerging Questions for Agentic E-Commerce arxiv.org/abs/2508.02630
arxiv.org
What Is Your AI Agent Buying? Evaluation, Implications and Emerging Questions for Agentic E-Commerce
Online marketplaces will be transformed by autonomous AI agents acting on behalf of consumers. Rather than humans browsing and clicking, vision-language-model (VLM) agents can parse webpages,…
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Simon Vreeman @vreeman.com · 29/08/2025
Een van mijn favoriete domeinnamen blijft toch wel :) platte.land
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Simon Vreeman @vreeman.com · 20/08/2025
Accessible Forms: Tips and Techniques - AFixt afixt.com/accessible-f...
afixt.com
Accessible Forms: Tips and Techniques - AFixt
Forms are a vital part of the web experience, whether they’re used for signing up for a newsletter, completing a purchase, or submitting a contact request. As crucial as they are to user interaction,…
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Simon Vreeman @vreeman.com · 19/08/2025
Understanding and Control dejan.ai/blog/underst...
dejan.ai
Understanding and Control
The two pillars of AI optimization are model understanding and control with well-established analogues in the machine learning industry called mechanistic interpretability and model steering. SEO Machine...
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Simon Vreeman @vreeman.com · 19/08/2025
On propaganda, perception, and reputation hacking www.jonoalderson.com/conjecture/p...
jonoalderson.com
On propaganda, perception, and reputation hacking
For the last two decades, SEO has been a battle for position. In the age of agentic AI, it becomes a perception battle, fought with propaganda.
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Simon Vreeman @vreeman.com · 18/08/2025
GPT-5 Made SEO Irreplaceable dejan.ai/blog/gpt-5-m...
dejan.ai
GPT-5 Made SEO Irreplaceable
OpenAI’s latest model is trained to be intelligent, not knowledgeable. Wait, what? Yup. You read that right. Here’s an example: Now, you may think this is some pretty esoteric knowledge not broadly...
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Simon Vreeman @vreeman.com · 16/07/2025
Current mood: www.youtube.com/watch?v=cgzS...
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Simon Vreeman @vreeman.com · 06/07/2025
Andrej Karpathy: Software Is Changing (Again) www.youtube.com/watch?v=LCEm...
youtube.com
Andrej Karpathy: Software Is Changing (Again)
Andrej Karpathy's keynote on June 17, 2025 at AI Startup School in San Francisco. Slides provided by Andrej: https://drive.google.com/file/d/1a0h1mkwfmV2Plek...
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Simon Vreeman @vreeman.com · 06/07/2025
'Positive review only': Researchers hide AI prompts in papers asia.nikkei.com/Business/Tec...
asia.nikkei.com
'Positive review only': Researchers hide AI prompts in papers
Instructions in preprints from 14 universities highlight controversy on AI in peer review
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Simon Vreeman @vreeman.com · 03/07/2025
A Cheeky Pint with OpenAI cofounder Greg Brockman www.youtube.com/watch?v=E6hC...
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Simon Vreeman @vreeman.com · 25/06/2025
The Effectiveness Equation - How to understand the full impact of your marketing strategy and prove it to the rest of the company services.google.com/fh/files/mis...
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Simon Vreeman @vreeman.com · 18/06/2025
3 examples of product-led SEO www.growth-memo.com/p/5-examples...
growth-memo.com
3 examples of product-led SEO
In this post, I highlight 5 examples of product-led growth and how they are different from each other.
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Simon Vreeman @vreeman.com · 17/06/2025
AI is just another productivity tool and the productivity gains will be limited; for lasting economic expansion, AI must catalyze new industries and initiatives www.ft.com/content/55bc...
ft.com
AI alone cannot solve the productivity puzzle
Economic miracles stem from discovery, not repeating tasks at greater speed
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Simon Vreeman @vreeman.com · 12/06/2025
Inside Amsterdam’s high-stakes experiment to create fair welfare AI www.technologyreview.com/2025/06/11/1...
technologyreview.com
Inside Amsterdam’s high-stakes experiment to create fair welfare AI
The Dutch city thought it could break a decade-long trend of implementing discriminatory algorithms. Its failure raises the question: can these programs ever be fair?
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Simon Vreeman @vreeman.com · 11/06/2025
AI’s metrics question — Benedict Evans www.ben-evans.com/benedictevan...
ben-evans.com
AI’s metrics question — Benedict Evans
With every platform shift, we want to measure the growth but we’re confused about what to measure. That’s partly a problem of data and definitions, but it’s really a question about what this is…
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Simon Vreeman @vreeman.com · 07/06/2025
Three MarTech solutions putting generative AI in marketing developers.googleblog.com/en/google-ma...
developers.googleblog.com
Three MarTech solutions putting generative AI in marketing
Explore developer solutions for personalized advertising with AI, including AI-powered ad optimization, AI video editing, and AI for ad copywriting.
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Simon Vreeman @vreeman.com · 06/06/2025
Data-driven marketing starts with developers developers.googleblog.com/en/data-driv...
developers.googleblog.com
Data-driven marketing starts with developers
Explore MarTech solutions and developer tools for data analytics, BigQuery data transformation, and data-driven marketing insights.
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Simon Vreeman @vreeman.com · 02/06/2025
Claude Leak: How LLMs Search – What SEOs Need to Know gpt-insights.de/ai-insights/...
gpt-insights.de
Claude Leak: How LLMs Search – What SEOs Need to Know
The Claude leak reveals for the first time how an LLM like Claude 4 decides whether to search, link to content, or answer from internal knowledge – with major implications for SEO.
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Simon Vreeman @vreeman.com · 01/06/2025
An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied) ahrefs.com/blog/ai-over...
ahrefs.com
An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)
We analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in AI Overviews. Here's what we found.
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Simon Vreeman @vreeman.com · 01/06/2025
Query Fan-Out: A Data-Driven Approach to AI Search Visibility - wordlift.io/blog/en/quer...
wordlift.io
Query Fan-Out: A Data-Driven Approach to AI Search Visibility - WordLift Blog
Google’s AI Mode doesn’t just process a query—it explodes it into a network of sub-queries, fanning out across Google’s Knowledge Graphs and web index to generate comprehensive answers.
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Simon Vreeman @vreeman.com · 31/05/2025
How AI Mode Works and How SEO Can Prepare for the Future of Search - ipullrank.com/how-ai-mode-...
ipullrank.com
How AI Mode Works and How SEO Can Prepare for the Future of Search -
AI Mode is transforming Google Search beyond recognition, and SEO isn’t ready. This article explains how generative search works, why traditional tactics are falling short, and what marketers must do…
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Simon Vreeman @vreeman.com · 31/05/2025
Breaking down the AI Mode Patent www.linkedin.com/pulse/breaki...
linkedin.com
Breaking down the AI Mode Patent
I'm on a flight to Bucharest finishing up a massive blog post called "How AI Mode Works and How SEO Can Prepare for the Future of Search." It probably won't be ready until Tuesday due to the Memorial…
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Simon Vreeman @vreeman.com · 30/05/2025
Why SEOs Are the Natural‑Born Marketers for the Age of AI www.linkedin.com/pulse/why-se...
linkedin.com
Why SEOs Are the Natural‑Born Marketers for the Age of AI
SEO isn’t just about search rankings anymore. It’s about…
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Simon Vreeman @vreeman.com · 27/05/2025
AI eats the world. — Benedict Evans www.ben-evans.com/presentations
ben-evans.com
Presentations — Benedict Evans
Every year, I produce a big presentation exploring macro and strategic trends in the tech industry. New in May 2025, ‘AI eats the world’.
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Simon Vreeman @vreeman.com · 26/05/2025
CRO does not equal A/B Testing speakerdeck.com/vreeman/b-te...
speakerdeck.com
CRO does not equal A/B Testing
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Simon Vreeman @vreeman.com · 22/05/2025
An Introduction to Relevance Engineering: The Future of Search ipullrank.com/relevance-en...
ipullrank.com
An Introduction to Relevance Engineering: The Future of Search
What is relevance engineering? Discover how we need to reframe SEO for a more holistic marketing strategy that addresses the impact of LLMs on search.
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