vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 21/06/2026I totally agree; the case studies made it way easier to understand the concepts, as they allowed us to think critically. #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 21/06/2026Over the past 10 weeks, I have learned so much. The topic that I'll remember is crisis communications and how it can make or break recovery from any situation. Especially the Lululemon story about the chairman's "apology" that backfired! #UCWPUBR300 110
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 21/06/2026I really liked using #BlueskyForLearning. It made our OGL sessions very fun and interactive. It lets us share our own ideas and perspectives while also learning about others as well. #UCWPUBR300static.klipy.comBluesky Logo Animation with ButterflyALT: Bluesky Logo Animation with Butterfly 111
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 21/06/2026#UCWPUBR300 Yes, I have an exam on Tuesday. Hopefully it isn't very difficult 🫠. As for our class on Friday, we will also be covering the Starbucks Case study! ☕ 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 21/06/2026Thank you for being an awesome professor! I'm a bit sad that the semester flew by so quickly, and it's our last OGL Chat ☹️. But, I had a great time learning so much from you and everyone else!! ☺️ #UCWPUBR300static.klipy.comBugs Bunny Crying SceneALT: Bugs Bunny Crying Scene 110
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 14/06/2026Yes, I do the same. Looking at the wall behind or to the windows at the sides, making it seem like I'm making eye contact, but I'm not really . #UCWPUBR300static.klipy.comPo the Panda Looking AroundALT: Po the Panda Looking Around 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 14/06/2026I would say confidence is the hardest skill, but with practice and feedback that pinpoints what could be done better, it can be improved. #UCWPUBR300static.klipy.comPractice Makes Progress - Medbreaker MotivationALT: Practice Makes Progress - Medbreaker Motivation 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 14/06/2026One key takeaway is that keeping up with the news and changing trends is extremely important in the PR industry because when working with companies in various industries, there are always changes and new things coming out. #UCWPUBR300 010
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 14/06/2026I am okay with presentations, but also get a bit nervous before they begin, which I think is normal. Something that helps is practicing before the actual one, as well as keeping the content on my slides very short, focusing more on images, so I don't get confused or overwhelmed. #UCWPUBR300static.klipy.comPudgy Penguins Stock Market ClassALT: Pudgy Penguins Stock Market Class 010
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 07/06/2026Totally, social media allows them to address the crisis in real time while also gaining attention almost instantly. #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 07/06/2026Social media has allowed organizations to react almost instantly during a crisis. This allows possible negative impacts to be reduced, like in the Johnson and Johnson Tylenol crisis. With social media, they would make the issue public even faster than they did. #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 07/06/2026I would choose to start my career in an agency to gain enough experience working in a fast-paced and multiple-client environment, developing my skills, and then, in the future, switch to client-side/in-house PR to have more long-term stability. #UCWPUBR300 110
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 07/06/2026Hi Professor 👋. It's a great but slow weekend. Hope you're doing well. Have a great weekend. #UCWPUBR300static.klipy.comHappy Sunday PenguinALT: Happy Sunday Penguin 110
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 01/06/2026It wasn’t easy. The nearest one was about an hour away with transit but definitely worth it !! ☺️ #UCWPUBR300 110
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 31/05/2026This is so true. AI can definitely not address real experiences properly while also providing false information, which can lead to negative consequences, which is why double-checking and verification are very important. #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 31/05/2026AI can be used to generate suitable headlines, check spelling and grammar, and help structure the press release. However, it may not always work out as AI can provide incorrect outputs while also sounding very generic. To avoid this, we should always review the output. #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 31/05/2026 Sketchers' latest press release introduced the Razor 2 Football Boot. about.skechers.com/press-releas... Key message: It's a new lightweight, innovative football boot, and top player Harry Kane is showcasing them at the FIFA World Cup. News Article: finance.yahoo.com/markets/stoc... #UCWPUBR300about.skechers.comSKECHERS INTRODUCES SKECHERS RAZOR 2 FOOTBALL BOOT | Skechers (about.skechers.com) 220
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 31/05/2026A new release is an official statement written by companies sort of like an announcement for the media to use that information. While news articles are written by journalists to share information to the public/audience #UCWPUBR300 011
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 31/05/2026Hi Professor👋. I played tennis 🎾 yesterday and I’m planning to go again today since the weather is great. ☺️. #UCWPUBR300 220
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 24/05/2026Yes! As we learned in class, evaluation is an important part because it lets us see what we did that was good or what we did that could be better. #UCWPUBR300 010
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 24/05/2026Success was measured in vaccination turnout, engagement, and the reach. These metrics were used to identify how effective the campaign was in increasing vaccination turnout, especially in hesitant groups. KPIs like clicks, likes, and views showed great engagement as well. #UCWPUBR300 120
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 24/05/2026The user journey starts from awareness, learning about the event. From there, the user becomes interested in the event, then intends to attend, and registers to attend. Metrics such as likes, clicks, and registrations can measure the success. #UCWPUBR300 010
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 24/05/2026Evaluation is important because it helps us identify how effective the campaign was, and which measures were successful and which were not. The user journey impacts our KPIs because at each stage, users are interacting in different ways, such as awareness, engagement, etc. #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 24/05/2026Hi Professor 👋. Doing great so far!! #UCWPUBR300static.klipy.comSnoopy & Woodstock Happy Sunday DanceALT: Snoopy & Woodstock Happy Sunday Dance 010
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 17/05/2026Yes, so true. They should aim to regain trust from their consumers while ensuring safety. If they do not, it will cause their reputation to be negatively impacted and they might not be able to recover properly. #UCWPUBR300static.klipy.comBob The Builder: Can We Fix It?ALT: Bob The Builder: Can We Fix It? 010
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 17/05/2026If I were a startup promoting a new line of organic skin care, I would consider doing qualitative and primary research. Due to having a tight budget, I would consider using owned media, like ingredients and benefits of the products, and earned media, especially user-generated content. #UCWPUBR300 010
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 17/05/2026static.klipy.comSmiling Dog Says Thank YouALT: Smiling Dog Says Thank You 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 17/05/2026Thank you 😊!! It took almost an hour because I had to wait for each layer to dry 🫠. #UCWPUBR300 110
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 17/05/2026The situation is a recall of the Made Good bars due to having found metal fragments in them. The goals of a PR campaign would be to reassure or regain consumer trust and address the actions taken to solve the problem. #UCWPUB300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 17/05/2026Hi Professor. 👋 I’m doing great. Just got done painting 🎨. How are you doing?? #UCWPUBR300 220
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 10/05/2026I definitely agree. Not being transparent about using AI can definitely break the trust with customers and audiences! #UCWPUBR300static.klipy.comNick Fury: Trust IssuesALT: Nick Fury: Trust Issues 120
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 10/05/2026It is surprising that 47% of PR professionals don't disclose that they use AI to create content, and that organizations don't provide formal training to their professionals. In my opinion, transparency and formal training should be strictly implemented to reduce risks associated. #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 10/05/2026AI can be used to conduct research and analyze large sets of data to ensure efficiency in the planning phase of a PR campaign. It is also important to fact-check whether the output is accurate because AI sometimes produces false results or "hallucinations". #UCWPUBR300 100
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 10/05/2026Planning helped ensure the campaign had a guide to follow, keeping it organized and resulting in success. The planning process allowed for identifying the objectives, target audience, platforms, and content to be used to ensure success. #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 10/05/2026Good morning, Professor. The weekend has been great so far. 😊 #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 03/05/2026Yes, exactly! Demographics helps identify "surface-level" info about individuals, but psychographics gives a more in-depth understanding of an individual. #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 03/05/2026It was really nice, especially because she was very thorough in explaining everything. I had a few questions that I wanted to ask, but she explained everything so well about the events CPRS holds to student memberships, that my questions were answered before I could ask. #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 03/05/2026In my opinion, psychographics would be more important when researching an audience for a PR campaign. This is because it gives you an idea of their interests, lifestyles, and beliefs, so you can know what you can do in the campaign to get their attention and interaction. #UCWPUBR300 010
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 03/05/2026Good morning, Professor! 👋 The sunshine has been good so far, hopefully it doesn't get too hot. 🫠 Hope you are doing well !!! 😊 #UCWPUBR300media.tenor.coma cartoon sun with googly eyes shines brightly in a field of flowersALT: a cartoon sun with googly eyes shines brightly in a field of flowers 010
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 24/04/2026I agree with you, nowadays it is definitely becoming hard to tell whether some content is AI or authentic. #UCWPUBR300 120
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 24/04/2026I would say brands should be more authentic especially because of the increasing use of AI and technology today. Brands are increasingly using AI to create content that may look “human” or “real” but it doesn’t feel like it, making it hard to understand what they want to portray. #UCWPUBR300 110
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 19/04/2026I completely agree with you, it is definitely getting very difficult to tell whether something is real or not, especially how fast AI and technology are advancing. Before, it was easier to differentiate but now, I always find myself analyzing and fact- checking before believing anything. #UCWPUBR300 000
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 19/04/2026In my opinion, telling the truth is very important because being completely honest with your audience can build a strong, long-term relationship. If a company is even partially dishonest/lying, their honesty will be seen as a lie, making it hard for the audience to trust them. #UCWPUBR300 100
vishwanikhatri.bsky.social @vishwanikhatri.bsky.social · 17/04/2026Hi Professor, it’s really nice getting to know you today!! ☺️ My name is Vishwani and I’m really excited to be a part of this #UCWPUBR300 class. Hope to learn a lot about public relations!! ☺️ @wahibachair.com 010
