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Visual Communication journal

@viscomjournal.bsky.social
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Visual Communication journal is dedicated to exploring the dynamic and interdisciplinary field of visual culture, offering cutting-edge scholarship journals.sagepub.com/home/VCJ |🌿

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Visual Communication journal @viscomjournal.bsky.social · 28/09/2026
𝗗𝗶𝘀𝗰𝘂𝗿𝘀𝗶𝘃𝗲 𝘃𝗶𝗹𝗹𝗮𝗴𝗲 𝘄𝗮𝗹𝗹𝘀: (𝗶𝗻)𝘃𝗶𝘀𝗶𝗯𝗹𝗲 (𝗶𝗻)𝗳𝗼𝗿𝗺𝗮𝗹𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝘀𝗲𝗺𝗶𝗼𝘁𝗶𝗰 𝗹𝗼𝗰𝗶 𝗼𝗳 𝗚𝗮𝗻𝗴𝘅𝗶𝗮 𝗩𝗶𝗹𝗹𝗮𝗴𝗲, 𝗦𝗵𝗲𝗻𝘇𝗵𝗲𝗻 by Zheqing Zhang and Anneke Coppoolse doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 28/09/2026
‘𝗦𝗲𝗲𝗶𝗻𝗴’ 𝗶𝗻 𝘁𝗵𝗲 𝗺𝘂𝘀𝗲𝘂𝗺𝘀 𝗼𝗳 𝗦𝗼𝘂𝘁𝗵 𝗔𝘀𝗶𝗮: 𝗲𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝘃𝗶𝘀𝗶𝘁𝗼𝗿𝘀’ 𝗴𝗮𝘇𝗲 by Akash Bharadwaj and Kumar Vivek doi.org/10.1177/1470...
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‘Seeing’ in the museums of South Asia: exploring visitors’ gaze - Akash Bharadwaj, Kumar Vivek, 2026
Administrators and museum professionals in South Asia have often viewed visitors as passive, illiterate, or incapable of meaningful engagement, frequently chara...
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Visual Communication journal @viscomjournal.bsky.social · 28/09/2026
𝗠𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗮𝗿𝘁–𝘀𝗰𝗶𝗲𝗻𝗰𝗲 𝗲𝗻𝘀𝗲𝗺𝗯𝗹𝗲𝘀: 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝘀𝗵𝗶𝗳𝘁 𝗳𝗿𝗼𝗺 𝗮 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰 𝗱𝗮𝘁𝗮 𝗴𝗿𝗮𝗽𝗵 𝗶𝗻𝘁𝗼 𝘄𝗲𝗮𝗿𝗮𝗯𝗹𝗲 𝗵𝗮𝗻𝗱-𝗹𝗼𝗼𝗺𝗲𝗱 𝗯𝗲𝗮𝗱𝘄𝗼𝗿𝗸 by Joni Brenner and Scott Hazelhurst: doi.org/10.1177/1470... #OnlineFirst #OpenAccess @shazeza.bsky.social
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Visual Communication journal @viscomjournal.bsky.social · 28/09/2026
Online first, open access: 𝐄𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐭𝐚𝐫𝐬: 𝐓𝐡𝐞 𝐈𝐜𝐨𝐧𝐢𝐜 𝐏𝐚𝐭𝐡 𝐨𝐟 𝐄𝐭𝐚 𝐂𝐚𝐫𝐢𝐧𝐚𝐞 𝐚𝐧𝐝 𝐢𝐭𝐬 𝐇𝐨𝐦𝐮𝐧𝐜𝐮𝐥𝐮𝐬 𝐍𝐞𝐛𝐮𝐥𝐚 by Alkim Erol and Roger Canals: doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 28/07/2026
𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐈𝐬𝐬𝐮𝐞 examining 𝐡𝐨𝐰 𝐟𝐨𝐨𝐝 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐡𝐞𝐥𝐩𝐬 𝐬𝐞𝐥𝐥 𝐮𝐥𝐭𝐫𝐚-𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐝 𝐟𝐨𝐨𝐝𝐬 𝐚𝐬 𝐡𝐞𝐚𝐥𝐭𝐡𝐲, 𝐞𝐭𝐡𝐢𝐜𝐚𝐥 𝐚𝐧𝐝 𝐠𝐨𝐨𝐝 𝐟𝐨𝐫 𝐮𝐬, edited by David Machin and Göran Eriksson, is out! www.linkedin.com/feed/update/...
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Introduction to Special Issue on Food Packaging: Marketized health in the world’s cupboards - David Machin, Göran Eriksson, 2026 | Visual Communication Journal
We're delighted to share 𝐚 𝐧𝐞𝐰 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐢𝐬𝐬𝐮𝐞 𝐨𝐟 𝐕𝐢𝐬𝐮𝐚𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧, edited by David Machin and Göran Eriksson, examining 𝐡𝐨𝐰 𝐟𝐨𝐨𝐝 𝐩𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐡𝐞𝐥𝐩𝐬 𝐬𝐞𝐥𝐥 𝐮𝐥𝐭𝐫𝐚-𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐝 𝐟𝐨𝐨𝐝𝐬 𝐚𝐬 𝐡𝐞𝐚𝐥𝐭𝐡𝐲, 𝐞𝐭𝐡𝐢𝐜𝐚𝐥 𝐚𝐧𝐝 𝐠...
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Visual Communication journal @viscomjournal.bsky.social · 18/06/2026
New open access study by Chiao-I Tseng, Emily Fielder and Louise Charlotte Claire Wenk: Multimodal semiotic content analysis: combining quantitative large-data analysis with qualitative semiotic coding doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 12/05/2026
Visual Communication Vol. 25, No. 2, May 2026 is now available online – 13 research articles, 8 book reviews, and a practitioner piece! journals.sagepub.com/toc/vcja/25/...
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Visual Communication journal @viscomjournal.bsky.social · 11/05/2026
#OnlineFirst A city of two tales: multimodal metaphorical and metonymic representation of the Olympics and the host country in two official Olympic mascot promotional videos by Ping Tang and Lang Chen doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 20/04/2026
#OnlineFirst 🔖 'Hasanian ideas extended to visual art: the human figures and theme in Chinese landscape painting' by Hailing Yu and Lixin Zhang. doi.org/10.1177/1470...
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Hasanian ideas extended to visual art: the human figures and theme in Chinese landscape painting - Hailing Yu, Lixin Zhang, 2026
This study argues for a distinction between visual art and visual image in our understanding and analysis of visual communication. Referring to the social semio...
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Visual Communication journal @viscomjournal.bsky.social · 13/04/2026
#OnlineFirst 🔖 #OpenAccess Visual composition of the pitch deck: a multimodal analysis of entrepreneurial pitch presentations by Paula Cabezas. doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 13/04/2026
#OnlineFirst 🔖 #OpenAcess How expert designers foster expertise: a study of professional visual communication practice by Grant Ellmers, Marius Foley, PhD, and Juliana Peloche. doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 13/04/2026
#OnlineFirst 🔖 ‘And knowing is half the battle’: revisiting public service announcements and child safety lessons of visual communication from the G.I. JOE animated series by Brenna Miller, Elizabeth Dodge, Gloria Donnelly, Elysia Chandler, and Basil H Aboul-Enein doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 23/02/2026
#OnlineFirst 🔖 Judging a book by its cover: comparing visual grammar analysis of book covers with an eye-tracking study on viewer perceptions by Long Li and Sixin Liao doi.org/10.1177/1470...
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Judging a book by its cover: comparing visual grammar analysis of book covers with an eye-tracking study on viewer perceptions - Long Li, Sixin Liao, 2026
This study represents an initial effort to integrate Visual Grammar analysis of book covers with an eye-tracking study of 65 Chinese viewers’ perceptions of 10 ...
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Visual Communication journal @viscomjournal.bsky.social · 09/02/2026
📣 Visual Communication is pleased to announce the publication of Vol. 25, No. 1, February 1, 2026, featuring an editorial, a practitioner piece, thirteen research articles, and four book reviews. www.linkedin.com/pulse/visual...
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Visual Communication Vol. 25, No. 1, February 1, 2026 is now available online!
Editorial Visual Communication is proud to announce its third Early Career Research Scholarship | Louise Ravelli and Janina Wildfeuer: https://doi.org/10.
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Visual Communication journal @viscomjournal.bsky.social · 09/02/2026
#OnlineFirst 🔖 Choreo-graphic design: reappraising dance notation by Rob Tovey and Lynsey McCulloch doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 17/01/2026
Visual Communication Journal is proud to announce its third Early Career Research Scholarship! With this annual scholarship, we are supporting promising researchers in early stages of their academic careers with appreciation and promotion of their work. More at doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 16/12/2025
Visual Communication editorial team is on a winter break between 19 December and 9 January. We wish you and our readership a relaxing and resting time during the holidays and all the best for 2026! **IMG by Oleksandra Mukhachova & The Bigger Picture / CC-BY-4.0
An illustration showing a hand holding a smartphone with its camera app open, capturing an image of a cartoon purple cat. The camera screen displays the cat framed with a square outline, and several facial features—such as the eyes, ears, and nose—are highlighted with smaller boxes and connected by thin lines, illustrating an AI recognition process. The cat is slightly blurred in the background outside the phone screen, emphasising the focus on the camera's view.
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Visual Communication journal @viscomjournal.bsky.social · 15/12/2025
#OnlineFirst 🔖 Branding of top Pakistani universities: a multisemiotic analysis of university logos on X by Fareeha Aazam, Pei Soo Ang, and Siang Lee Yeo: doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 15/12/2025
#OnlineFirst 🔖 (Re)constructed identities in the social media discourse of Nigeria’s #EndSARS by Charles Ononiwu, Adesina B Sunday, and Albert Lekan Oyeleye: doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 15/12/2025
#BookReview 🔖 Art as Communication: Aesthetics, Evolution, and Signaling by Xingjie Du and and Zhou Mengjie: doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 15/12/2025
#OnlineFirst 🔖 Humor, culture, and compliance in health crisis communication: a multimodal analysis of government-produced memes for a local community during a global pandemic by Xiaoping Wu and Richard Fitzgerald: doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 03/12/2025
#CfP! Special Visual Essays Issue on More-than-Human Perspectives in Visual Communication, guest edited by Juhri Salamet. Extended abstracts due 20 January 2026. More information: www.designresearchsociety.org/events/cfp-s...
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CfP: Special Visual Essays Issue on More-than-Human Perspectives in Visual Communication
Extended abstracts due 20 January 2026.
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Visual Communication journal @viscomjournal.bsky.social · 25/11/2025
#OnlineFirst "Operationalizing the male gaze: reconstructing Laura Mulvey’s analysis of visual pleasure" by Warren Buckland. Open access: doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 11/11/2025
Visual Communication Vol. 24, No. 4, November 1, 2025 is now available online! journals.sagepub.com/toc/vcja/24/...
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Visual Communication journal @viscomjournal.bsky.social · 11/11/2025
Online first: "Operationalizing the male gaze: reconstructing Laura Mulvey’s analysis of visual pleasure" by Warren Buckland. Read at: doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 27/10/2025
#OnlineFirst Open Access: "Taking a stance through stance: the forms and functions of shrugs in the spoken discourse of Donald #Trump" by Christopher Hart and Steve Strudwick doi.org/10.1177/1470...
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Taking a stance through stance: the forms and functions of shrugs in the spoken discourse of Donald Trump - Christopher Hart, Steve Strudwick, 2025
The communicative style of right-wing populism is characterized by embodied modes of performance as much as verbal stylistic features. This article investigates...
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Visual Communication journal @viscomjournal.bsky.social · 20/10/2025
OnlineFirst: ‘Tiny canvases, big tales’: deciphering the concept of tax through Japanese children’s postcard drawings by Xiaoben Yuan: doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 06/10/2025
OnlineFirst: "Revitalizing dry stone heritage through collaborative visual ethnography" by Ricard Espelt @ricardespelt.bsky.social, Enric Senabre Hidalgo, and Rosa Cerarols @soclarinxols.bsky.social journals.sagepub.com/doi/full/10....
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Visual Communication journal @viscomjournal.bsky.social · 06/10/2025
How can we better understand the #blackBox of #algorithmicVision? A recent study by @tjthomson.bsky.social offers some answers! "Computer-mediated representations: a qualitative examination of algorithmic vision and visual style," journals.sagepub.com/doi/10.1177/... (📖 open access)
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Visual Communication journal @viscomjournal.bsky.social · 06/10/2025
Open access: "The effect of typographic text presentation on reader perceptions of importance in bilingual Māori–English picturebooks" by Nicholas Vanderschantz, Nicola Daly, and Vouchleang San: doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 22/09/2025
Online First (open access): "360-degree #ethnography: #affordances and limitations in place-centric research" by Matteo Baraldo, Francesca Dolcetti, and Paola Di Giuseppantonio Di Franco doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 22/09/2025
Online First: "Feminine power and Daoism: a review of Ba Wang Bian" by Xiao Lu (orcid.org/0009-0002-08...) doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 22/09/2025
Online First: "Profiling visual illness narratives: an exploration of online medical crowdfunding" by Mingfei Sun, Zhiyuan Liu, and Shaojing Sun doi.org/10.1177/1470...
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Roland Bleiker @bleiker.bsky.social · 21/09/2025
A three-step guide to creating political villains: an intriguing new open-access visual essay in @viscomjournal.bsky.social by Maximillian Guarini - who we were lucky to host as visitor at @visualpolitics.bsky.social a couple of years ago. journals.sagepub.com/doi/full/10....
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Visual Communication journal @viscomjournal.bsky.social · 18/09/2025
"Visual compositing: engagement, interpretation and visualization of Holocaust memory in digital culture" by Lital Henig doi.org/10.1177/1470...
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Visual Communication journal @viscomjournal.bsky.social · 18/09/2025
Visual Communication - Issue 24.3 - Special Issue Multimodality and Reception Studies Investigating multimodality, reception and civic participation on YouTube. A case study of the documentary “Greece: The Hidden War” by @jacopocastaldi.bsky.social and Iokasti Foundouka doi.org/10.1177/1470...
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Investigating multimodality, reception and civic participation on YouTube: a case study of the documentary ‘Greece: The Hidden War’ - Jacopo Castaldi, Iokasti Christina Foundouka, 2025
Social media have long provided opportunities for political and civic participation and YouTube is one of those social media platforms that has been studied and...
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Visual Communication journal @viscomjournal.bsky.social · 18/09/2025
Visual Communication - Issue 24.3 - Special Issue Multimodality and Reception Studies "Visual Disinformation and Audience Reception: A Comparative Analysis of Media Richness, Sophistication, and Emotional Engagement in Chinese Social Media" by Yu Xiang journals.sagepub.com/doi/full/10....
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Visual Communication journal @viscomjournal.bsky.social · 08/09/2025
"Deconstructing a kaleidoscope of semiotic modes and audience perception of #multimodality in #advertising #discourse" by Irina Aleksić- Hajduković: journals.sagepub.com/doi/full/10....
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Visual Communication journal @viscomjournal.bsky.social · 08/09/2025
"An audience reception study of danmu-enabled humour in multimodal texts" by Lisi Liang and Siwen Lu. Open access at journals.sagepub.com/doi/full/10....
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An audience reception study of danmu-enabled humour in multimodal texts - Lisi Liang, Siwen Lu, 2025
Danmu-mediated communication reveals the intricate process of audience participation and preference. Such intricacy of communication includes danmu subtitling a...
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Visual Communication journal @viscomjournal.bsky.social · 08/09/2025
"Children’s comprehension and interpretation of #narrative complexity in film: The tangled case of flashbacks" by Emilia Djonov, Chiao-I Tseng. Open access at journals.sagepub.com/doi/full/10....
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Visual Communication journal @viscomjournal.bsky.social · 08/09/2025
"Linking #multimodal cohesion, scan paths and learning outcomes in #educational #videos" by Florian Schmidt-Borcherding, Leandra Thiele, John A. Bateman. Open access: journals.sagepub.com/doi/full/10....
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Linking multimodal cohesion, gaze behaviour and learning outcome in educational videos - Florian Schmidt-Borcherding, Leandra Thiele, John A Bateman, 2025
Multimodal design in educational videos is a complex task, requiring the effective integration of various semiotic modalities to promote understanding among rec...
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Visual Communication journal @viscomjournal.bsky.social · 27/08/2025
'Insights into the black box of #multimodal meaning-making: Investigating the reception of Multimodality empirically' by Hans-Jürgen Bucher on experimental #ReceptionStudies, integrated with #multimodal text analysis. journals.sagepub.com/doi/full/10....
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Visual Communication journal @viscomjournal.bsky.social · 27/08/2025
'Cluttered Screens – An Eye-Tracking Study of Visual Attention Allocation among Viewers of TV News' by Jan Hensellek focuses on the distribution of #visual #attention and #memory. Open access at journals.sagepub.com/doi/full/10....
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Visual Communication journal @viscomjournal.bsky.social · 20/08/2025
In 'Multimodality and Reception Studies,' @jacopocastaldi.bsky.social starts with a justification of the need to integrate reception studies within empirical multimodal research, whilst clarifying the dynamic and two-directional nature of multimodal communication. www.linkedin.com/feed/update/...
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Visual Communication - Issue 24.3 - Special Issue 'Multimodality and Reception Studies' 📑: | Visual Communication Journal
Visual Communication - Issue 24.3 - Special Issue 'Multimodality and Reception Studies' 📑: 01** In 'Multimodality and Reception Studies,' Jacopo Castaldi, PhD, FHEA starts with a justification of th...
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Visual Communication journal @viscomjournal.bsky.social · 20/08/2025
'Dancing with scissors: collage as visual design scholarship' by Steven McCarthy and Jessica Barness: journals.sagepub.com/doi/10.1177/...
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Visual Communication journal @viscomjournal.bsky.social · 20/08/2025
Online first, open access from Ziye Zang: 'Crafting Fantasies of Dominance: Visual Framing of Chinese and US Leaders in China Pictorial from 1950 to 2021,' highlights at: www.linkedin.com/feed/update/...
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Congratulations on your first publication titled 'Crafting Fantasies of Dominance: Visual Framing of Chinese and US Leaders in China Pictorial from 1950 to 2021,' Ziye Zang! | Visual Communica...
Congratulations on your first publication titled 'Crafting Fantasies of Dominance: Visual Framing of Chinese and US Leaders in China Pictorial from 1950 to 2021,' Ziye Zang! Highlights: 1. Visuals a...
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Visual Communication journal @viscomjournal.bsky.social · 12/08/2025
Special issue 'Multimodality and Reception Studies' guest-edited by @jacopocastaldi.bsky.social is available Online First. For a variety of methodological tools for exploring the entire communication process, from the creation of a text to its reception, check www.linkedin.com/posts/visual...
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This special issue guest-edited by Jacopo Castaldi, PhD, FHEA advances our understanding of how text-based multimodal research can be enriched by a reception-oriented perspective. | Visual Communicati...
This special issue guest-edited by Jacopo Castaldi, PhD, FHEA advances our understanding of how text-based multimodal research can be enriched by a reception-oriented perspective. Together, the feat...
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Visual Communication journal @viscomjournal.bsky.social · 21/07/2025
'Chronotopic layers of virtual authenticity: decoding Lil Miquela’s multi-faceted digital identity' by Nashwa Elyamany journals.sagepub.com/doi/full/10....
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Visual Communication journal @viscomjournal.bsky.social · 07/07/2025
"Mapping the emergence of visual biases in journalistic interactive visualizations" by Inbal Klein-Avraham and Zvi Reich: journals.sagepub.com/doi/full/10.....
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Visual Communication journal @viscomjournal.bsky.social · 30/06/2025
In "From ‘good for her’ to ‘you in danger, girl’: text–image relationships in #GIF reply posts," Elizabeth Marsden and Alba Milà-Garcia explore text–image relationships within reply GIFs, 🗨️ with and without embedded text and/or user-added text: journals.sagepub.com/doi/full/10....
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