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Replay from TechSoup Connect: Tools and Strategies for Nurturing Your Nonprofit’s Key Relationships
Strategy must come before the tools! Raaj Chatterjee from Meaningful stressed that before you even look at a CRM or an automation platform, you need a strategy built on three pillars: Information, Communication, and Automation. Everything starts with Information—creating a clean, comprehensive contact record for every person. Without a consistent, shared database, your team can’t&ellipsisRead the full post »