iiinova — where your digital self keeps evolving

Lee Watkins @unieklee.com · 23/06/2026

So incredibly grateful that we have the technology to get mid-day updates from the nursery. It's epic getting to see our baby girl having fun & learning while we can't be with her.

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Lee Watkins @unieklee.com · 23/06/2026

Anyone working from home/remote full-time? How do you find it? What's great, what's tough?

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Lee Watkins @unieklee.com · 22/06/2026

What's the biggest challenge you're facing working from home right now?

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Lee Watkins @unieklee.com · 19/06/2026

How many cups of coffee is too many cups of coffee? Asking for a friend...

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Lee Watkins @unieklee.com · 17/06/2026

Yes! I thought about building exactly this. And yes again, because you said Tidewave 🤣

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Lee Watkins @unieklee.com · 16/06/2026

What’s stopping you from drinking something “better”?

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Lee Watkins @unieklee.com · 16/06/2026

Hey, if it does the job!

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Lee Watkins @unieklee.com · 16/06/2026

Looks lovely! What coffee do you drink?

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Lee Watkins @unieklee.com · 14/06/2026

Product managers, what are your favourite: - subreddits - blogs - podcasts?

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Lee Watkins @unieklee.com · 14/06/2026

Designers, what are your favourite: - subreddits - blogs - podcasts?

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Lee Watkins @unieklee.com · 14/06/2026

Software engineers, what are your favourite: - subreddits - blogs - podcasts?

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Lee Watkins @unieklee.com · 13/06/2026

Any Shopify users built their storefront with Lovable? How've you found the experience, particularly after the store's been live for a while and/or you've had to make updates?

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Lee Watkins @unieklee.com · 13/06/2026

@figma.com's Buzz has been super helpful generating labels for all our different coffee variants - we've ended up with 64 different labels, and it would have been a real pain to do by hand. It's still a bit buggy, but so useful that it was worth dealing with the bugs.

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Lee Watkins @unieklee.com · 13/06/2026

Would y'all be interested in hearing how we've been using AI to build Session Supply? Or are you tired of AI stuff?

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Lee Watkins @unieklee.com · 13/06/2026

Sharing the progress of building a business, while you're: - building the business, - working a full-time job, and - raising a family is hard work. How do all you other entrepreneurs do this?

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Lee Watkins @unieklee.com · 12/06/2026

Shopify is our go-to for our store. Getting our products and payments set up has been super easy - it's a really great experience for shop owners. There's still a load of design work to do, getting the shop looking like Session, but we're loving it!

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Lee Watkins @unieklee.com · 12/06/2026

Coffee supplier chosen - we're underway! We reached out to around 7 potential suppliers, 4 responded, we chatted to 3, trialled 2 and chose 1 to work with. We're making decisions quickly and moving forward - suppliers can always change later.

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Lee Watkins @unieklee.com · 07/06/2026

Now I need: - 20-50 feedback conversations - 100 email subscribers - first 10 customers after launch Small targets, but real ones.

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Lee Watkins @unieklee.com · 07/06/2026

The next stage of Session is less about making more things and more about learning faster. The brand is good enough to share. The product direction is good enough to test. The website and email capture are live.

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Lee Watkins @unieklee.com · 05/06/2026

all of the comments were also very clearly written by AI, most of them ChatGPT as well! Are we living in a world where social media is just one person's AI broadcasting something and everyone else’s AI commenting? Is AI the way that we do “connection” now?

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Lee Watkins @unieklee.com · 05/06/2026

I read a post earlier that was almost certainly generated by ChatGPT. I could tell because it used a bunch of phrases that ChatGPT uses when I write with it. I started looking through the comments, expecting to see a whole bunch of people replying with "oh so AI, so AI" but...

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Lee Watkins @unieklee.com · 05/06/2026

There's just something about that first coffee of the work day that is so beautiful. The ritual of brewing it, the punch of flavour, the moment of reflection. It's just lovely!

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Lee Watkins @unieklee.com · 05/06/2026

First fully packaged samples have arrived!!! SO EXCITED!!! I'll share some pictures later!

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Lee Watkins @unieklee.com · 05/06/2026

Own bags, own labels, retainer/credit. Maybe later. Right now the job is simpler: - get to market - test the positioning - talk to the right people - learn before optimising

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Lee Watkins @unieklee.com · 05/06/2026

I've already ruled out one supplier route for Session. Not because the coffee was bad. The operating model just added too much complexity before validation.

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Lee Watkins @unieklee.com · 04/06/2026

Sometimes a lie in bed at night excited for the morning because I get to have a cup of coffee. Am I the only one?

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Lee Watkins @unieklee.com · 04/06/2026

How am I gonna sell coffee? Genuinely unsure whether I’ll be able to build something convincing enough to get people to buy coffee from me. I’m a software engineer, not a marketer, not a coffee expert. So why would people buy coffee from me?

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Lee Watkins @unieklee.com · 04/06/2026

Nothing like a good cup of coffee to keep the code flowing 😎

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Lee Watkins @unieklee.com · 04/06/2026

Typography first. Lots of whitespace. SESSION as the visual anchor. I want it to feel more like a premium notebook or modern software tool than a traditional coffee bag. Is that even possible?

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Lee Watkins @unieklee.com · 04/06/2026

Apparently packaging is pretty important, so I've made some decision for Session: - no coffee bean graphics - no illustrations - no loud speciality coffee language

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Lee Watkins @unieklee.com · 03/06/2026

I've started building something that's NOT software, and the amount of relief I feel each time I see a "post your SaaS" or "I'll review your SaaS for free" is SO liberating. Should have done this a long time ago. Physical products FTW!

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Lee Watkins @unieklee.com · 03/06/2026

Coffee is the first product because it already fits into the working day. It sits on the desk, marks the start of a "session", and gives people a small ritual before they begin. The bigger idea is a brand for people who work online. Still testing whether that framing is clear.

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Lee Watkins @unieklee.com · 03/06/2026

Most people will probably see Session as a coffee company to start off with. That's fine...but it's not really how I'm thinking about it.

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Lee Watkins @unieklee.com · 01/06/2026

That sucks, I’m sorry.

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Lee Watkins @unieklee.com · 01/06/2026

The biggest shift is that I don't really think of it as a coffee company anymore. Coffee is chapter one. The real idea is a lifestyle brand for people who work online.

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Lee Watkins @unieklee.com · 01/06/2026

Session became a lot more real last week. - name chosen - brand direction set - first coffee lineup mapped - suppliers contacted - website live - email capture live - socials created

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Lee Watkins @unieklee.com · 31/05/2026

One upside about building a lifestyle brand that exists int he physical world is that it’s much easier to create media for - software is hard to make visually interesting on socials

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Lee Watkins @unieklee.com · 31/05/2026

This weekend is all about starting to build out some social media posts for Session. Not something I’ve historically been good at, but thankfully I’ve got some support.

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Lee Watkins @unieklee.com · 31/05/2026

I think remote workers deserve their own lifestyle brand.

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Lee Watkins @unieklee.com · 14/02/2026

Best to join their discord 👌🏻

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Lee Watkins @unieklee.com · 22/01/2026

@revenuecat.com Just a heads up that it looks like the Shipyard site is down at the moment.

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Lee Watkins @unieklee.com · 02/12/2025

Or if they aren’t in the same physical location?

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Lee Watkins @unieklee.com · 02/12/2025

That’s part of the problem - what if I don’t have Apple devices? Or can’t be signed in on the same iCloud account on both?

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Lee Watkins @unieklee.com · 01/12/2025

Sending files between my phone and laptop was bit of a pain. So I built a little web app that lets me just yeet text/urls/files etc between them. Would this be useful for anyone else?

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Lee Watkins @unieklee.com · 06/10/2025

This looks amazing. Any chance you're bringing it to Mac?

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Lee Watkins @unieklee.com · 25/09/2025

But hey, no one likes Electron anyway 🤪

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Reposted by Lee Watkins

Zach Daniel @zachdaniel.dev · 22/09/2025

Oh, yknow, just vibe coding a full-stack-typed #React SPA with #AshFramework, #ElixirLang, #Phoenix using #Tidewave. No biggie.

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Reposted by Lee Watkins

Zach Daniel @zachdaniel.dev · 20/09/2025

One command now gets you a React SPA with full-stack types, backed by #AshFramework, #Phoenix, and #ElixirLang 🤯 Install and visit localhost:4000/ash-typescript for a handy guide 😎 Finally, a bridge to the reliability + elegance of Elixir for our React-loving friends!

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