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Tyler Borchers

@tylerborchers.com
21K followers 14 following 146 posts

SVP, Strategy & Operations. Building products, growing audiences and driving revenue. Previously TIME and VICE News. Posting about media, technology and AI. Website: tylerborchers.com LinkedIn: linkedin.com/in/tylerborchers

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Tyler Borchers @tylerborchers.com · 11/02/2026
Excited to participate in the JournalismAI Innovation Challenge!
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Tyler Borchers @tylerborchers.com · 02/11/2025
"OpenAI will need to raise unprecedented amounts of capital through venture funding, debt and an eventual public offering." www.bloomberg.com/news/article...
How Nvidia and OpenAI Fuel the AI Money Machine
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Tyler Borchers @tylerborchers.com · 25/08/2025
"The industry’s drive to use Congress to override state laws is stirring local lawmakers to move more quickly."
bloomberg.com
Tech Giants Prepare to Challenge State AI Regulations
OpenAI, Meta, and Google fight state AI regulations to protect innovation and growth.
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Tyler Borchers @tylerborchers.com · 24/08/2025
"Roughly $100 million would be needed over the next two years to avoid widespread closures."
nytimes.com
The Race to Rescue PBS and NPR Stations
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Tyler Borchers @tylerborchers.com · 23/08/2025
"The Onion has more than 53,000 subscribers paying as much as $9 a month."
wsj.com
Exclusive | The Onion Brought Back Its Print Edition. The Gamble Is Paying Off.
Print editions appeal to nostalgic readers and stand out in a crowded digital-media landscape, making them an attractive strategic play.
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Tyler Borchers @tylerborchers.com · 15/08/2025
"PBS is disproportionately affected by the loss of federal funding because it has historically relied on the Corporation for Public Broadcasting more than NPR has."
nytimes.com
PBS Slashes Budget by 21% After Federal Funding Cuts
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Tyler Borchers @tylerborchers.com · 11/08/2025
“We’re at the inflection point where people don’t need to visit websites.”
nymag.com
SEO Is Dead. Say Hello to GEO.
Search-engine optimization now feels dated. Generative-engine optimization is all about trying to trick AI chatbots.
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Tyler Borchers @tylerborchers.com · 07/08/2025
“GPT-5 is the first time that it feels like talking to an expert in any topic — a Ph.D.-level expert,” OpenAI CEO Sam Altman said.
wsj.com
OpenAI Unveils GPT-5, Its Latest and Most Powerful Model, After Two-Year Wait
CEO Sam Altman said using the chatbot will be like talking with a doctorate-level expert in any topic.
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Tyler Borchers @tylerborchers.com · 01/08/2025
"Public broadcasters are turning to foundation funders, philanthropists and local donors to help resolve the coming cash crunch."
nytimes.com
Corporation for Public Broadcasting Will Shut Down
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Tyler Borchers @tylerborchers.com · 28/07/2025
"If there is consensus, it’s around having a diversified strategy that avoids being reliant on any third-party platform to reach an audience."
nymag.com
Inside the Media’s Traffic Apocalypse
The whole premise of internet publishing — that you could reach audiences far and wide — is starting to crumble.
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Tyler Borchers @tylerborchers.com · 26/07/2025
“It was initially framed as a voluntary buyout, but I think they’re using it as an opportunity to redo the staff.”
nymag.com
Things Are Somehow Getting Worse for the Washington Post
A raft of buyouts and multiple ongoing shake-ups have left staff despondent and unsure about the future.
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Tyler Borchers @tylerborchers.com · 21/07/2025
"Zuckerberg has offered more than 10 of OpenAI’s researchers eye-watering pay packages of $300 million over four years, including $100 million the first year."
wsj.com
The Epic Battle for AI Talent—With Exploding Offers, Secret Deals and Tears
The cutthroat recruitment efforts to land the smartest minds in Silicon Valley have hit a feverish new peak in recent days.
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Tyler Borchers @tylerborchers.com · 20/07/2025
"Taking a cut of sales from ChatGPT would allow the company to make money from users of its free version, a so-far untapped source of revenue."
ft.com
OpenAI to take cut of ChatGPT shopping sales in hunt for revenues
Artificial intelligence start-up has shown brands a prototype of its new checkout feature
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Tyler Borchers @tylerborchers.com · 19/07/2025
"The announcement from Meta comes days after OpenAI said it would sign the code."
wsj.com
Meta Won’t Sign EU’s AI Code of Practice, Chief Global Affairs Officer Says
The company won’t adhere to the voluntary code of practice as its head of global affairs said the bloc was on the wrong path on AI.
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Tyler Borchers @tylerborchers.com · 18/07/2025
"More than 100 combined TV and radio stations that serve millions of Americans in rural pockets of the country will be at risk of going dark."
nytimes.com
Where Congress’s Cuts Threaten Access to PBS and NPR
The loss of federal funding threatens scores of public TV and radio stations across the United States.
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Tyler Borchers @tylerborchers.com · 07/07/2025
"Reddit is exploring using World ID, the eyeball-scanning technology from Sam Altman’s Worldcoin venture, as a way to verify users while granting them anonymity."
ft.com
Reddit vows to stay human to emerge a winner from artificial intelligence
Chief Steve Huffman warns of ‘arms race’ to protect its devoted online communities from AI-generated content
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Tyler Borchers @tylerborchers.com · 06/07/2025
"A.I. companies that do not pay for content will ultimately lose out on access to it."
nytimes.com
Cloudflare Introduces Default Blocking of A.I. Data Scrapers
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Tyler Borchers @tylerborchers.com · 05/07/2025
"Companies such as Facebook, TikTok and X will have to act immediately to remove material such as hate speech, incitement to violence or 'anti-democratic acts', even without a prior judicial takedown order."
ft.com
Brazil supreme court rules digital platforms are liable for users’ posts
Ruling risks stoking tensions with US amid accusations of censorship of social media groups
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Tyler Borchers @tylerborchers.com · 04/07/2025
"Noosphere offers journalists a place to showcase work to consumers who are attracted by a more personal style of reporting than they’d normally see on traditional outlets."
apnews.com
Award-winning international correspondent launches a new journalism platform
Reporting in Somalia, Afghanistan and Syria was tough work for reporter Jane Ferguson. So is launching a new journalism platform from scratch.
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Tyler Borchers @tylerborchers.com · 01/07/2025
"A switch to Anthropic’s Claude or OpenAI’s ChatGPT models for Siri would be an acknowledgment that the company is struggling to compete in generative AI — the most important new technology in decades."
bloomberg.com
Apple Weighs Using Anthropic or OpenAI to Power Siri in Major Reversal
Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aim...
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Tyler Borchers @tylerborchers.com · 29/06/2025
“This is the first major ruling in a generative AI copyright case to address fair use in detail.”
wired.com
Anthropic Scores a Landmark AI Copyright Win—but Will Face Trial Over Piracy Claims
While the startup has won its “fair use” argument, it potentially faces billions of dollars in damages for allegedly pirating over 7 million books to build a digital library.
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Tyler Borchers @tylerborchers.com · 28/06/2025
"Musk seeks to model the platform after China’s WeChat — a one-stop shop for messaging, payments and shopping."
ft.com
Elon Musk’s X to offer investment and trading in ‘super app’ push
Foray into financial services could include introducing credit or debit card, CEO Linda Yaccarino says
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Tyler Borchers @tylerborchers.com · 27/06/2025
"Salaries for a software engineer at OpenAI range from around $238,000 to $1.34mn, according to financial package tracking website Levels, while Meta’s salaries varied from $212,000 to around $3.7mn."
ft.com
OpenAI says Meta is trying to poach staff with $100mn sign-on offers
Mark Zuckerberg reported to be personally calling engineers to recruit for ‘superintelligence’ AI team
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Tyler Borchers @tylerborchers.com · 25/06/2025
"Musk’s startup is currently trying to raise $9.3 billion in debt and equity. But even before the money is in the bank, the company has plans to spend more than half of it in just the next three months."
bloomberg.com
Musk’s xAI Burns Through $1 Billion a Month as Costs Pile Up
Elon Musk’s artificial intelligence startup xAI is burning through $1 billion a month as the cost of building its advanced AI models races ahead of the limited revenues, according to people briefed on...
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Tyler Borchers @tylerborchers.com · 23/06/2025
"Lobbyists acting on behalf of Amazon, Google, Microsoft and Meta are urging the Senate to enact a decade-long moratorium on individual states introducing their own efforts to legislate AI."
ft.com
Big Tech pushes for 10-year ban on US states regulating AI
Call by Amazon, Google and Microsoft lobbyists for a ‘moratorium’ has split industry and the Republican party
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Tyler Borchers @tylerborchers.com · 20/06/2025
“As their math skills have notably improved, their handle on facts has gotten shakier.“
nytimes.com
A.I. Is Getting More Powerful, but Its Hallucinations Are Getting Worse
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Tyler Borchers @tylerborchers.com · 19/06/2025
"This is a new technology, and we want to have a strong say as to how it gets used and doesn’t get used in our industry."
depthperceptionbyll.substack.com
“Just the tip of the iceberg”: The New York Times’ Zach Seward on embracing AI
The paper’s first editorial director of artificial intelligence initiatives takes us behind the scenes.
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Tyler Borchers @tylerborchers.com · 14/06/2025
"Next year, editors hope to restart production of print issues."
nytimes.com
Lapham’s Quarterly Will Begin Its Revival with Website and Podcast
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Tyler Borchers @tylerborchers.com · 12/06/2025
“Reddit says Anthropic accessed its site more than 100,000 times after saying it had stopped.”
wsj.com
Reddit Sues Anthropic, Alleges Unauthorized Use of Site’s Data
The online discussion forum says Anthropic continued to access its site more than 100,000 times after saying it had stopped.
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Tyler Borchers @tylerborchers.com · 08/06/2025
“Generating ads from scratch with AI could be a boon to small and midsize businesses.”
wsj.com
Exclusive | Meta Aims to Fully Automate Ad Creation Using AI
Advertising powered by artificial intelligence is a core part of Chief Executive Mark Zuckerberg’s vision for the company’s future.
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Tyler Borchers @tylerborchers.com · 07/06/2025
"Executives have already considered a list of potential partners that includes The Atlanta Journal-Constitution, The Salt Lake Tribune, the popular Substack writer Matt Yglesias and The Dispatch."
nytimes.com
The Washington Post Plans an Influx of Outside Opinion Writers
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Tyler Borchers @tylerborchers.com · 06/06/2025
"It has become fairly common for adverts for annotation jobs to require a PhD or skills in coding and science."
economist.com
There is a vast hidden workforce behind AI
Will they become redundant as the technology develops?
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Tyler Borchers @tylerborchers.com · 02/06/2025
"AI could wipe out half of all entry-level white-collar jobs — and spike unemployment to 10-20% in the next one to five years."
axios.com
Behind the Curtain: Top AI CEO foresees white-collar bloodbath
Hardly anyone is paying attention.
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Tyler Borchers @tylerborchers.com · 01/06/2025
"This is The Times’s first licensing arrangement with a focus on generative A.I. technology."
nytimes.com
The Times and Amazon Announce an A.I. Licensing Deal
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Tyler Borchers @tylerborchers.com · 31/05/2025
"In five years, every video uploaded to YouTube could be dubbed automatically into every spoken language."
bloomberg.com
YouTube Looks to Creators (and Their Data) to Win in the AI Era
The video giant, turning 20, tries to keep the content spigot flowing while appeasing its army of broadcasters and copyright holders.
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Tyler Borchers @tylerborchers.com · 31/05/2025
"The bot is built to handle about 90% of the minutiae and straightforward issues that arise in most business meetings."
bloomberg.com
Meetings Won’t Be the Same When the Boss Sends an AI Bot
The CEO of a meeting-transcription company has developed a digital avatar that can fill in for him, and envisions a day when every leader has one.
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Tyler Borchers @tylerborchers.com · 28/05/2025
"Instead of giving options, Google decided to 'silently update,' with 'no public announcement' about how they were using publishers’ data."
bloomberg.com
Google Decided Against Offering Publishers Options in AI Search
Company drew “hard red line” around requiring web publishers to participate in AI search, document says
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Tyler Borchers @tylerborchers.com · 25/05/2025
"Google is overhauling its iconic search engine to compete more directly with a wave of artificial-intelligence chatbots that threaten its core business."
wsj.com
Google Takes Aim at AI Firms Challenging Its Search Dominance
The company is rolling out a feature that will answer search queries in a chatbot-style conversation without the classic blue links.
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Tyler Borchers @tylerborchers.com · 17/05/2025
"We’re spending more on products so our experience is one that customers want to enjoy and use directly, rather than getting a kind of a diluted version of that through an AI aggregator."
pressgazette.co.uk
Economist president Luke Bradley-Jones on building a moat to defend against AI
President of The Economist Luke Bradley-Jones has revealed how he plans to steer the 183-year-old title through the era of generative AI.
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Tyler Borchers @tylerborchers.com · 11/05/2025
"The digital advertising landscape could be unrecognizable in five years."
cjr.org
Google Faces a Potential Breakup on Multiple Fronts
On the antitrust battles facing Big Tech.
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Tyler Borchers @tylerborchers.com · 09/05/2025
“The move could complicate the company’s future fundraising efforts.”
wsj.com
OpenAI Abandons Planned For-Profit Conversion
The maker of ChatGPT said it made the decision to remain under the control of a nonprofit organization.
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Tyler Borchers @tylerborchers.com · 04/05/2025
"A new era for the internet may be coming into view."
platformer.news
Google may be on the brink of a breakup
After two blistering losses in court, a new era for the internet may be coming into view
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Tyler Borchers @tylerborchers.com · 27/04/2025
"In recent years, CJR relied on a $2 million cushion created during a fund-raising campaign nearly a decade ago."
nytimes.com
Columbia Journalism Review Faces the Kind of Crisis It Usually Covers
The publication is now trying to find a successful business model without its top editor, who was abruptly fired last week.
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Tyler Borchers @tylerborchers.com · 26/04/2025
"The company decided to sue, in part, in the hope that other publishers would follow."
nytimes.com
Publisher of PCMag and Mashable Sues OpenAI
Ziff Davis, which owns more than 45 media properties, is accusing the tech company of infringing on the publisher’s copyrights and diluting its trademarks.
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Tyler Borchers @tylerborchers.com · 21/04/2025
"As the magazine industry has contracted, many of the more decadent parts of the job are long gone."
nytimes.com
Who Wants to Run Vanity Fair? Everyone? Anyone?
Radhika Jones is stepping down as editor in chief, and the search for her replacement has begun. But as the magazine industry has contracted, many of the more decadent parts of the job are long gone.
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Tyler Borchers @tylerborchers.com · 20/04/2025
"A social app would give OpenAI its own unique, real-time data that X and Meta already have to help train their AI models."
theverge.com
OpenAI is building a social network
ChatGPT versus X?
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Tyler Borchers @tylerborchers.com · 19/04/2025
"The ruling marked the second time in eight months that a U.S. judge labeled Google an illegal monopolist—and could lead the Justice Department to seek a forced sale of some of the company’s advertising products."
wsj.com
Judge Rules Google Operates Illegal Ad Monopoly
The tech giant faces multiple legal threats related to how it wields market power.
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Tyler Borchers @tylerborchers.com · 14/04/2025
"The now-ubiquitous AI-generated answers — and the way Google has changed its search algorithm to support them — have caused traffic to independent websites to plummet."
bloomberg.com
Google AI Search Shift Leaves Website Makers Feeling ‘Betrayed’
In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating the ways the search giant had helped her family’s business grow.
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Tyler Borchers @tylerborchers.com · 13/04/2025
"As of early March, X had served $91 million of ads in the first quarter, well below its target of $153 million."
nytimes.com
How X Is Benefiting as Musk Advises Trump
The social media platform has experienced a return in advertisers and new exposure as an official source of government news.
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Tyler Borchers @tylerborchers.com · 12/04/2025
"There is no longer any scenario in which A.I. fades into irrelevance."
newyorker.com
Are We Taking A.I. Seriously Enough?
There’s no longer any scenario in which A.I. fades into irrelevance. We urgently need voices from outside the industry to help shape its future.
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