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Turing Studio

@turingstudio.eu

Indie game dev team from Croatia. Currently working on Crispy Circuits!

Turing Studio @turingstudio.eu · 13/02/2025

Game studios rarely change their pipeline mid-project. Risk, time, & cost make switching tools unlikely. Thinking an outsider will push them out of their comfort zone? Silly. That comes from within. Cold outreach is a waste—trust, community, & inbound are where the real wins happen.

Studios Stick to What’s Familiar
The heading in red reads: “Studios stick to what’s familiar.” Below, black text explains that game studios rely on familiar tools and workflows, and changing mid-project is risky. At the bottom, the Unreal Engine and Unity logos are separated by a lightning bolt.

Trust Matters More Than Outreach
The heading in red says, “Trust matters more than outreach.” Below, there’s an icon of a handshake in blue and red. The main text in bold blue states: “The games industry runs on reputation. Without a warm intro or credibility, cold outreach falls flat.”

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Turing Studio @turingstudio.eu · 13/02/2025

We’ve been doing B2B sales & marketing in the game industry for 2+ years. Hard truth: cold outreach to game devs rarely works. We’ve tested different approaches, refined messaging, tried various channels—results? Underwhelming. Devs instinctively ignore sales pitches unless they need a solution.

Title Slide
A white background with a subtle pattern of pixelated cold calling icons. The text in bold reads: “Game Devs Don’t Reply: WHY COLD OUTREACH is a Losing Game.” “WHY COLD OUTREACH” is in large blue letters with a frosty effect, while the rest is in red.

Game Devs Ignore Sales Pitches
A still from Glengarry Glen Ross featuring Alec Baldwin pointing at a chalkboard with “A Always B Be C Closing” written on it. Above the image, red text reads, “Game devs ignore sales pitches.” Below the image, smaller text states: “Good luck with Blake’s ABC and getting that coffee. Developers are bombarded with unsolicited messages. Unless it’s hyper-relevant, it’s insta-skip.”

Game Devs Find Solutions Differently
A screenshot of a game engine interface (Unreal Engine), displaying a large ice block with water effects. A small video call window in the corner shows a person speaking. Above, red text reads, “Game devs find solutions differently.” Below, text explains: “It comes down to more trusted approaches,” followed by three green checkmarks listing: “Community recommendations (Discord, forums),” “Self-research (GitHub, docs, YouTube),” and “Hands-on trials (free tools, open-source).”

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