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The Media Landscape Is Evolving—Has Your Law Firm?
If it feels like the media landscape has been moving at warp speed lately, that’s because it is. Over the past six to 12 months, the way people consume, interact with and trust media has undergone a dramatic transformation. From shrinking newsrooms and skyrocketing social media use to the rise of "newsfluencers," the world of media relations is no longer what it was even a year ago. For law firms, this changing environment presents a critical choice to either adapt or get left behind.