Tom Webster @tomwebster.media · 30/04/2026Doing a really fun webinar tonight (7PM Eastern) for the Podcast Incubator at Stony Brook! This is a great program and I'm pleased to lend it whatever the opposite of credibility is. Pop by for a fun chat about what it takes to grow an audience! podcastfellows.org 000
Tom Webster @tomwebster.media · 23/04/2026From the newsletter this week (people still read those???) - the surprising new stats about Audio Primes - the podcast consumers who listen much more than they watch - and why the screen is just a door. soundsprofitable.com/article/eyes...soundsprofitable.comEyes Are Optional - Sounds ProfitableWhat platforms record and what podcast consumers are actually doing can be two different things. 000
Tom Webster @tomwebster.media · 21/01/2026If you've ever struggled to keep a podcast fresh, I wrote this for you. soundsprofitable.com/article/what...soundsprofitable.comWhat Would You Do If You Actually Loved Podcasting? - Sounds ProfitableThe WHO and WHY of podcasting are important, but you have to get them in the correct order. 040
Tom Webster @tomwebster.media · 12/12/2025Extremely proud of the latest research study we just released, The Creators. For one thing, it led to this article, and to me, this is an existential issue for podcasting, because it wasn't great to begin with, and video is making it *worse*. soundsprofitable.com/article/the-...soundsprofitable.comThe Gap In Podcasting That Should Concern Us - Sounds ProfitableWhat dangers lie in a medium that rebuffs potential creators before they start? 031
Reposted by Tom WebsterLustyTireFire (Erotic Thriller) @lustytirefire.bsky.social · 09/12/2025did it in four words hemmingway 233977835
Tom Webster @tomwebster.media · 09/12/2025Just read this! One bit of "color" to this is that radio stations haven't really done research like this in years and years - most of the big companies slashed their research (especially music research) to the bone. Not doing research has really harmed commercial broadcast, especially music radio. 110
Tom Webster @tomwebster.media · 09/12/2025Tomorrow! Join me for our last research presentation of the year: The Creators 2025. Learn who is creating, who has stopped, and where the barriers to creating may lie. Ring in the holidays with KNOWLEDGE soundsprofitable.com/research/the...soundsprofitable.comThe Creators 2025 - Sounds ProfitableOn Wednesday, December 10th at 2PM EST, join Sounds Profitable’s Tom Webster as he walks through the complete findings of The Creators 2025 Report and what they mean for platforms, publishers, adverti... 010
Tom Webster @tomwebster.media · 03/12/2025Forget "Podfade." Let's talk about creator fade. That's the topic of this week's newsletter, and next week's new research study, The Creators 2025. soundsprofitable.com/article/forg...soundsprofitable.comForget Podfade – Let’s Talk About Creator Fade - Sounds ProfitableChurn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts. 010
Tom Webster @tomwebster.media · 19/11/2025Mostly I am just proud of the headline, but today's article also presents an interesting twist on podcast advertising - when the podcaster and the brand are one: soundsprofitable.com/article/claw...soundsprofitable.comClawing Their Way to Ownership: Why Some Podcasters Are Building Products Instead of Reading Ads - Sounds ProfitableA look at what happens when the creators themselves are the brand. 010
Tom Webster @tomwebster.media · 12/11/2025Next year, we are bringing Podcast Movement Evolutions to SXSW—for free. Yes, free. My partner, Bryan, has the deets here: soundsprofitable.com/article/podc...soundsprofitable.comWhy We’re Bringing Podcast Movement to SXSW (And Making It Free) - Sounds ProfitablePodcast Movement Evolutions is going to Austin next year. Let's talk about how, why, and how much extra cost it'll be (spoiler: none). 010
Tom Webster @tomwebster.media · 22/10/2025A blindingly obvious headline to click on! soundsprofitable.com/article/a-bl...soundsprofitable.comA Blindingly Obvious Opportunity for Podcast Revenue Growth - Sounds ProfitablePodcasting's reach has grown quite a bit over the years, but several fruitful demographics still remain untapped. 020
Tom Webster @tomwebster.media · 04/10/2025We have two full days of dedicated podcast programming at Advertising Week in New York starting Monday! Bring friends, bring brands, bring nachos (long day for me) and check out our entire schedule here! newyork2025.advertisingweek.com/aw/schedule/...newyork2025.advertisingweek.comSchedule / Advertising Week NY 2025 020
Tom Webster @tomwebster.media · 24/09/2025My little book on podcasting, The Audience Is Listening, has been out for a year now, and I am so pleased with how people have responded to it. May I ask, if you found value, would leave a review on the platform of your choice? Every review matters. Thank you kindly. audienceislisteningbook.comaudienceislisteningbook.comThe Audience is Listening by Tom WebsterUnlock podcasting success with Tom Webster's book, 'The Audience Is Listening'—your blueprint for building a big, engaged audience. 120
Tom Webster @tomwebster.media · 10/09/2025Remembering a great podcaster and human. soundsprofitable.com/article/reme...soundsprofitable.comRemembering Todd Cochrane - Sounds ProfitableLet's take a moment to reflect. 040
Tom Webster @tomwebster.media · 14/08/2025Props to the music director for Alien Earth for ending episode one with a full playout of "The Mob Rules" from Dio-era Sabbath. Right on the fuckin' nose. 130
Tom Webster @tomwebster.media · 03/08/2025My favorite thing about Wordle is seeing how the Wordle Bot cheats every day. Me: Fails after six tries. Wordle Bot: 1. CRANE 2. ANTIDISESTABLISHMENTARIANISM ✅ 110
Tom Webster @tomwebster.media · 23/07/2025Last week I got to attend a lecture from someone I admire a great deal: Mac King, the longest-running 1-person show in Vegas history (20 years and counting) and the greatest comedy magician to have ever done it. I learned the secret to keeping your show fresh soundsprofitable.com/article/what... 020
Tom Webster @tomwebster.media · 31/05/2025Here's an article about how public radio supporters only live in wealthy suburbs www.wbur.org/news/2025/05...wbur.orgWe asked, you answered: WBUR readers’ favorite birthday cakes around BostonIn honor of WBUR's 75th anniversary, we’ve wrangled together some reader responses about their favorite desserts in Greater Boston into one mouthwatering roundup. 000
Tom Webster @tomwebster.media · 22/05/2025Hello - statistician here. Can we do away with "Win Probability" and election needles and anything else that attempts to predict the results of unique events? kthxbye 180
Tom Webster @tomwebster.media · 15/05/2025Please become Dick Locker Follow me for more branding wisdom www.bloomberg.com/news/article...bloomberg.comDick’s Sporting Goods Agrees to Buy Foot Locker for $2.4 BillionDick’s Sporting Goods Inc. reached a $2.4 billion deal to acquire Foot Locker Inc., combining two retailers troubled by President Donald Trump’s tariff wars. 000
Tom Webster @tomwebster.media · 13/05/2025ICYMI: Last week's Sounds Profitable newsletter wasn't your average weekly missive - it was a robust exploration of podcastings "Fans", "Anti-fans," and of course, the "meh middle." Brand new, unreleased data and some clear marching orders for the medium. soundsprofitable.com/article/the-...soundsprofitable.comThe Great Podcast Divide: Understanding Fans vs. Anti-Fans - Sounds ProfitableA look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite. 000
Tom Webster @tomwebster.media · 08/05/2025As the original owner has relinquished the name to become Leo IV, I am formally announcing that from this moment on I shall be taking the name "Robert Prevost II" 000
Tom Webster @tomwebster.media · 08/05/2025Yes, hear how I would pull a long con. Thanks for an amazing interview, @dannybrown.me ! 111
Tom Webster @tomwebster.media · 01/05/2025You are off to a great start. Chuck's writing is vigorous and addicting. 110
Tom Webster @tomwebster.media · 01/05/2025It's a *great* week when there is a brand new @chuckwendig.bsky.social book sitting on my Kindle. Plowed through a quarter of it last night. Swearing off the woods, stairs, and other people for a while. 3171
Reposted by Tom WebsterJohn Wordock @johnwordock.bsky.social · 30/04/2025For the 50th anniversary of the fall of Saigon... open.substack.com/pub/johnword...open.substack.comPodcasts Help America Heal from the Vietnam War, Fifty Years LaterThe fall of Saigon happened April 30, 1975. A half-century later, podcasts chronicle the war for future generations, and keep alive the memory of those who died. 011
Tom Webster @tomwebster.media · 30/04/2025This week in the Sounds Profitable newsletter, I dig into Smart TV podcast consumption - and I gotta say, two things really surprised me. And I don't often get surprised, because I never eat with my back to the door and I sleep in a panic room. soundsprofitable.com/article/the-...soundsprofitable.comThe Smart TV Factor: What Growing Connected TV Listening Means for Podcasting - Sounds ProfitableSmart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium? 000
Tom Webster @tomwebster.media · 29/04/2025The tempo change in this is just <chef's kiss>. Give it time, indeed. youtu.be/DF2QKZ823HY?...youtu.beGoose - Give It Time (Official Video)YouTube video by GooseBandVEVO 000
Tom Webster @tomwebster.media · 28/04/2025Man, is Radio Paradise's Rock Mix killing it this morning. 010
Tom Webster @tomwebster.media · 28/04/2025After reading Absolution, I am terrified by your rabbit. 010
Tom Webster @tomwebster.media · 27/04/2025FWIW, I filed a Freedom of Information Act request on Feb 4 that was labeled "Perfected" and marked to "Fulfill." It's now nearly May. These are supposed to be responded to in 20 days, even if only to tell you that there is a delay. I'm sure this is nothing 000
Tom Webster @tomwebster.media · 22/04/2025Now we can drop letter grades, and just grade milk like we'd grade a first grader - satisfactory, unsatisfactory, needs improvement. www.reuters.com/business/hea...reuters.comUS FDA suspends milk quality tests amid workforce cutsThe Food and Drug Administration is suspending a quality control program for testing of fluid milk and other dairy products due to reduced capacity in its food safety and nutrition division, according to an internal email seen by Reuters. 110
Tom Webster @tomwebster.media · 18/04/2025Right? Seriously one of rock's greatest front men. LOVE his voice. 010
Tom Webster @tomwebster.media · 18/04/2025So excited to see John Waite tomorrow - truly one of my favorite rock singers. Enjoy this peak slice of the 70s - his shirt, the backup singers, his casually slaying a bass line. Sublime. www.youtube.com/watch?v=jpsV...youtube.comBabys - Isn't It Time • TopPopYouTube video by TopPop 220
Tom Webster @tomwebster.media · 18/04/2025Yeah - it's proven the best mic for my voice and environment. 110
Tom Webster @tomwebster.media · 18/04/2025I am so happy with my podcasting setup right now - I've used so many mics and interfaces over the years, but it's really dialed in now. Not ideal conditions for doing a show (no dedicated studio, just a desk in a busy apartment building) so this is as good as it gets, I think. pca.st/zr2040m8pca.stWeb Player - Pocket CastsListen to your favorite podcasts online, in your browser. Discover the world's most powerful podcast player. 120
Tom Webster @tomwebster.media · 15/04/2025Tomorrow! The first report from The Advertising Landscape 2025, the largest cross-media study of its kind, will debut in a live, free webinar at 2PM Eastern. This study will look at the audience for ad-supported podcasts for the first time. Join me! hubs.la/Q03gNgwD0 000
Tom Webster @tomwebster.media · 14/04/2025Yeah, that seems to be a dream. I've tried putting a few things into the chain through Loopback/Audio Hijack, but the lag is unusable 010
Tom Webster @tomwebster.media · 14/04/2025I try to do as much as I can up front now, since I am doing so many webinars - I wanted the live to sound as much like the edited as possible. But I do a few odds and ends in Izotope RX for clicks/de-essing. 210
Tom Webster @tomwebster.media · 10/04/2025My partner Bryan has spent quite a bit of time getting to the bottom of Spotify for Creators, their new video offering. He put it all down on wax today - and it's a strong take. If you are considering opting in to the program, you need to read this first. soundsprofitable.com/article/the-...soundsprofitable.comThe Impact Spotify’s Video Has on Publishers - Sounds ProfitableIt's time to talk about Spotify Video and Streaming Audio and how podcasting should carry itself going forward. 020
Tom Webster @tomwebster.media · 09/04/2025Pre-tariff podcast equipment upgrade. If you do your podcast with Airpods as your mic, you don't want me on your show. 010
Tom Webster @tomwebster.media · 07/04/2025Whenever I attend conferences about podcasting, like last week's Podcast Movement Evolutions in Chicago, I get to meet all kinds of wonderful people who want to pick my brain about growing their shows. I pre-picked it for you. Really. I even wrote it down. audienceislisteningbook.comaudienceislisteningbook.comThe Audience is Listening by Tom WebsterUnlock podcasting success with Tom Webster's book, 'The Audience Is Listening'—your blueprint for building a big, engaged audience. 020
Tom Webster @tomwebster.media · 03/04/2025I had so many hours with Soul Calibur. What a great console 120
Tom Webster @tomwebster.media · 03/04/2025This week in the Sounds Profitable newsletter, I look at how a new piece of data about podcast consumption is being widely misinterpreted, and how it takes our eye off of what podcasting really needs to focus on next: soundsprofitable.com/article/the-...soundsprofitable.comThe Finite Dial - Sounds ProfitableTom Webster dispenses with some common mis-interpretations of a popular finding in the 2025 Infinite Dial, and looks to podcasting's need to increase how often we convert occasional listeners to regul... 140
Tom Webster @tomwebster.media · 24/03/2025In 10 years, who knows - your clone could be packaging groceries in an Amazon warehouse. 000
