iiinova — where your digital self keeps evolving

Tim Atkin MW @timatkinmw.bsky.social · 10/09/2026

67 Pall Mall should at least investigate. But take your point.

Reposted by Tim Atkin MW

Andy Neather @hernehillandy.bsky.social · 09/09/2026

New from me on @timatkinmw.bsky.social’s website: Raising standards: how do you make a #wine region’s reputation - or regain it? Tinkering with the appellation rulebook might not get you very far. I look at Muscadet, Soave, Montpeyroux and Cava timatkin.com/raising-stan...

timatkin.com

Raising Standards – Tim Atkin – Master of Wine

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Tim Atkin MW @timatkinmw.bsky.social · 10/09/2026

Has anyone contacted the person who submitted the piece?

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Tim Atkin MW @timatkinmw.bsky.social · 28/06/2025

Where did you hear this, please? Enormously sad if correct.

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Reposted by Tim Atkin MW

Su Birch @subirch.bsky.social · 11/04/2025

After a run of challenging years, South Africa is completing one of its greatest ever vintages. BUT. @timatkinmw.bsky.social makes important points about financial sustainability and transformation.https://harpers.co.uk/news/fullstory.php/aid/34055/Tim_Atkin_MW:_The_Cape_deserves_our_respect.html

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Reposted by Tim Atkin MW

Wines of Argentina @winesofargentina.bsky.social · 12/02/2025

📌 @timatkinmw.bsky.social regresa a nuestro país y celebra 15 años de degustaciones. El Master of Wine y crítico británico llega mañana a Argentina 🇦🇷, donde recorrerá más de 50 bodegas en sus 25 días de estadía y degustará un total de 1200 vinos. 📲 Leer: www.winesofargentina.org/es/single-ne...

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Tim Atkin MW @timatkinmw.bsky.social · 03/02/2025

My latest podcast is with Felicity Carter, an expert on health and alcohol policy. We chatted about the French paradox, the j-shaped curve, the WHO, Prohibition, safe drinking levels, Big Tobacco and good and bad science. #corktalk in association with Amorim. timatkin.com/cork-talk/co...

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Tim Atkin MW @timatkinmw.bsky.social · 30/01/2025

I am proud to publish Christy Canterbury MW’s fourth Burgundy Special Report. At 214 pages, it’s her most comprehensive overview. Over the space of a month, Christy tasted 2,225 wines from the “immediately appealing” 2023 vintage, making her report essential reading. £20 to download from my site.

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Tim Atkin MW @timatkinmw.bsky.social · 28/01/2025

My latest #podcast, with Australian legend John Duval of @johnduvalwines, is live. #corktalk in association with @amorimcork. timatkin.com/cork-talk/co...

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Tim Atkin MW @timatkinmw.bsky.social · 25/01/2025

Exactly. This sort of nonsense gave us Brexit. Liz Truss is a quarter wit.

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Tim Atkin MW @timatkinmw.bsky.social · 23/01/2025

The wine trade is facing a number of challenges right now, not least from neo-Prohibitionists. But it has dealt with crises in the past, argues Andy Neather, and has proved itself to be both creative and adaptable. There are reasons for optimism. timatkin.com/reasons-to-b...

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Reposted by Tim Atkin MW

Andy Neather @hernehillandy.bsky.social · 22/01/2025

My latest column for @timatkinmw.bsky.social: in a Dry January with plenty of bad news for the wine industry (neo-prohibitionists running amok etc), there are still good reasons to be cheerful: wine retains its innate ability to surprise and delight timatkin.com/reasons-to-b...

timatkin.com

Reasons To Be Cheerful – Tim Atkin – Master of Wine

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Tim Atkin MW @timatkinmw.bsky.social · 15/01/2025

Pioneers don't always get things right. Who does? But the people who make the right brave choices, pushing boundaries and challenging received wisdom, enrich the wine world, argues Margaret Rand. Photo by Zybnek Popisil. timatkin.com/a-different-...

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Tim Atkin MW @timatkinmw.bsky.social · 14/01/2025

My latest podcast, with the amazing Jen Parr of @valliwine, is live. Cork Talk in association with @amorimcork. timatkin.com/category/pod...

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Tim Atkin MW @timatkinmw.bsky.social · 09/01/2025

Yes! I’d also recommend Four Iron in the Soul.

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Tim Atkin MW @timatkinmw.bsky.social · 09/01/2025

Loving this William Hill Award-winning book about life as a journeyman tennis pro. Highly recommended.

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Tim Atkin MW @timatkinmw.bsky.social · 08/01/2025

Have wine merchants lost touch with their customers? Are they averse to innovation? For all their past achievements, Sara Danese argues that they need to adapt to the new consumer landscape or risk irrelevance. timatkin.com/what-have-wi...

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Reposted by Tim Atkin MW

Dom Joly @realdomjoly.bsky.social · 02/01/2025

Happy New Year

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Tim Atkin MW @timatkinmw.bsky.social · 23/12/2024

And what is your take? To publish meaningless marketing pyramids? Who does that connect with?

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Tim Atkin MW @timatkinmw.bsky.social · 23/12/2024

I don’t think we’re keeping anything “elitist”, whatever that means. We’ve moved a long way from my original premise. Wine is complex if you want it to be, but also very simple. It’s not an either/or. It’s both. Career suicide? Don’t make me laugh.

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Tim Atkin MW @timatkinmw.bsky.social · 23/12/2024

True enough. Wine writers - including things like Food and Drink - had a much greater influence 20 years ago. They still help to “legitimise” certain wine styles. Australia wouldn’t have happened in the way it did without wine writers. And “interested consumers” help to drive change and innovation.

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

That’s not what I meant. Wine writers influence consumer behaviour and the prices people are willing to pay. It’s not the only factor, but to argue that the market is “autonomous” is absurd. We can influence what people buy to a degree.

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

Fine. But it’s not gospel. What does he know about the wine business? As you know, it’s complicated and market and even segment-specific.

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

What on earth is this graphic? Something salvaged from a third-rate MBA course?

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

I’m not beating myself up at all. I’m just (politely) disagreeing with you. The market is not autonomous. It’s influenced by all sorts of things. Including journalists.

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

Nope. They’re all inter-related.

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

Neither of us claims to have a definitive answer to anything. I’m just expressing an opinion about the U.K. market. I’ve been writing about it since 1985, so I’ve watched it change. And those changes are not good. At least as I see them.

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

Quite. The pricing and branding experts aren’t doing a great job. Many of the producers I talk to in Chile, South Africa and Spain find the U.K. a depressing place to sell wine to. It’s obsessively focused on “bargains” and it’s got way worse since I stopped writing for The Observer in 2010.

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

Some experts! The U.K. is a cut price market. We must all bear some responsibility for that.

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

Reliable, yes. Inspiring, rarely. We need to level with consumers about “bargains”. They are a dead end for the wine industry. In my opinion.

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

Of course. But my point was that value and cheapness are not always the same thing. It was a short piece to my weekly newsletter subscribers. Certainly not written for a tribe.

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

Which bit do you disagree with?

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Tim Atkin MW @timatkinmw.bsky.social · 22/12/2024

Brilliant final morning in Santiago chatting to Don Alejandro Hernández, the Emile Péynaud of Chile. #2025chilereport

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Reposted by Tim Atkin MW

Gavin Quinney @gavinquinney.bsky.social · 21/12/2024

How do you perceive ‘value’? After braving some UK supermarket wine aisles this week, I couldn’t agree more with @timatkinmw.bsky.social in his newsletter this week. mailchi.mp/timatkin.com...

mailchi.mp

Weekly update from Tim Atkin MW

Merry Christmas from Tim and the team

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