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New Ipsos polling shows the British public are more likely to pick contestants over politicians as being more trustworthy when asked in direct head-to-heads.

Burnham passes the Gen Z vibe test

Ignore the Greens’ misleading claims. It was a catastrophic night for Zack Polanski

Deltapoll Ltd, Golden Cross House, 8 Duncannon St, London WC2N 4JF

This stance is held across all voting groups

Lord Andrew Cooper, Former Conservative Director of Strategy

On the reasons to not vote Conservative, very few blame Kemi. Instead, legacy, and earning back trust, remains the Tories' biggest obstacle.

Britons tend to oppose a tourist tax, though this is not the case in some tourist hotspots

Paula Surridge argues that the Conservative Party’s attempts to win back former voters who have switched to Reform UK are unlikely to...

Latest YouGov Westminster voting intention figures

My latest polling asks how well each of the party leaders is doing, what people think of new Conservative welfare policies, how the Chancellor should tackle rising debt in next month’s Budget, whether...

James Crouch explores why rebuilding trust and making a personal connection are central to the Conservatives’ recovery.

What the recent MRPs tell us about the state of play in the constituency of Conservative Party leader Kemi Badenoch.

Get real responses, from real people, in real-time to make meaningful changes to your business and overall strategy.

This article was first published in the Mail on Sunday   IF YOU HEARD any of Andy Burnham’s Labour conference speech this week, you may or may not have concluded that he has a plan to fix the country....

See the full data tables here. Following Andy Burnham’s first Party Conference as Prime Minister, Labour are leading in the polls, with their highest

New polling data from Ipsos in the UK, conducted 18-23 September 2026 explores attitudes towards leading politicians and parties ahead of Labour Party Conference.

New polling data from Ipsos collected ahead of the Labour Party conference reveals the public's most preferred party leader for sharing a pint.

New polling data from Ipsos in the UK, conducted 29–30 September 2026, reveals public reactions following Prime Minister Andy Burnham's major speech at the Labour Party Conference this Tuesday. As the...

New polling data from Ipsos in the UK, conducted 11th – 15th September 2026, reveals public consensus against antisocial behaviours on Great Britain's public transport network.

The September 2026 Ipsos Issues Index shows that immigration remains the top concern for Britons, with 44% seeing it as an important issue for the country, up two percentage points since last month. It...

New polling from Opinium for Zeteo UK explores attitudes towards Palestine Action. In July 2025, the UK Government proscribed Palestine Action as a

YouGov European tracker series looks at the popularity of the leaders of Britain, Denmark, France, Germany, Italy and Spain

YouGov European tracker series looks at Donald Trump's popularity in Britain, Denmark, France, Germany, Italy and Spain

Although attitudes to Kemi Badenoch have improved over the last year, the Conservative party’s image remains poor

Most Britons have negative opinions of AI firms, but tobacco and gambling firms are far more unpopular

What is the one news story the British public have heard most about in the last week?

New polling from Opinium for Zeteo UK explores attitudes towards Palestine Action. In July 2025, the UK Government proscribed Palestine Action as a

Opinion towards the Greens has become more unfavourable in the last year

Burnham’s proposals are backed by 66% of Labour voters, 67% of Lib Dems and 58% of Greens, compared to only 37% of Tories and 27% of Reform UK voters

Deltapoll Ltd, Golden Cross House, 8 Duncannon St, London WC2N 4JF

My latest focus group took place in Croydon, Crawley and Reading, where we heard from 2024 Labour voters in the market for an alternative, and former Conservatives weighing up switching to Reform UK....

See the full data tables here. As Labour prepares for its first party conference under Prime Minister Andy Burnham, Opinium's latest poll suggests the

The Lib Dems are the party most liked by their political rivals, according to research by the Policy Institute at King’s College London,

Voting intention, defence spending and tax reform ahead of the Budget.

32% of Labour members pick pensions as one of the areas where government should reduce spending the most

Deltapoll Ltd, Golden Cross House, 8 Duncannon St, London WC2N 4JF

Latest YouGov Westminster voting intention figures

My latest focus group took place in Croydon, Crawley and Reading, where we heard from 2024 Labour voters in the market for an alternative, and former Conservatives weighing up switching to Reform UK....

Andy Burnham is the cabinet minister members are most likely to think is doing a good job, while 23% feel Shabana Mahmood is doing badly as home secretary

A short essay for Renewal

Five MRPs have recently been published. What do they tell us, where do they agree and where do they disagree?

See the full data tables here. As Labour prepares for its first party conference under Prime Minister Andy Burnham, Opinium's latest poll suggests the

The Lib Dems are the party most liked by their political rivals, according to research by the Policy Institute at King’s College London,

New polling data from Ipsos in the UK, conducted 10-15th September 2026, shows Labour taking a four-point lead over Reform UK into party conference season. The polling explores public attitudes to the...