iiinova — where your digital self keeps evolving

Charlotte 🪻 @theseamaxwell.bsky.social · 01/10/2026

VOID/BREAKER 1.0 is coming on November 4th. Some pretty rad content incoming over on @voidbreakergame.bsky.social (prepare to be sick of me)

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VOID/BREAKER 🟥 1.0 AVAILABLE NOV 4 @voidbreakergame.bsky.social · 01/10/2026

VOID/BREAKER 1.0 LAUNCHES NOVEMBER 4. 🔴 Get ready for more lightning-fast FPS combat, deep gun modding, deadly synergies, and environmental destruction. The system was built to keep you here. BREAK IT. Get ready: tinyurl.com/54efze2s #FPS #bullethell #VOIDBREAKER

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Charlotte 🪻 @theseamaxwell.bsky.social · 29/09/2026

Your newest 'numbers go up' roguelike deckbuilder is here! Dicevaders is now available on Steam and Nintendo Switch 1 + 2!

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Charlotte 🪻 @theseamaxwell.bsky.social · 22/09/2026

We're one week away from the launch of @dicevaders.bsky.social! If you'd like to request a key, please complete this form: t.co/FK7nykYLeW It has that addicting dopamine drip - and ALIENS! 🛸

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RACCOIN @raccoingame.bsky.social · 19/02/2026

Get ready for coin chaos - RACCOIN is coming to Steam on March 31, 2026! Combine special coins with powerful items to trigger satifying combos. 💰 Play the demo on Steam now!: tinyurl.com/yc4r6s5w youtu.be/QJF9Rm5RuG8 #RACCOIN #coinpusher #indiegame #roguelike

youtu.be

RACCOIN | Release Date Trailer

YouTube video by Playstack

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Charlotte 🪻 @theseamaxwell.bsky.social · 30/12/2025

Finally home 🇿🇦 which means this is my advance apology for my accent returning in full force. #lekker

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Charlotte 🪻 @theseamaxwell.bsky.social · 29/12/2025

My dog has only been at boarding for a day and I feel like I am missing a limb 🙃 He’s my shadow for sure 🐾

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Charlotte 🪻 @theseamaxwell.bsky.social · 27/12/2025

Google's 2025 Year in Search results give us a direct look at what players actively went looking for. In my new post, I break down some of the top game searches and what they reveal about community + curiosity. Read it here!: seamaxwell.substack.com/p/video-game... #gamesmarketing #videogames

open.substack.com

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Charlotte 🪻 @theseamaxwell.bsky.social · 27/11/2025

Egging On - an indie game where you play as a sentient egg - was poised for success but had a lacklustre launch. The issue wasn't the game, but a misalignment between its marketing and its player demographic. Check out my analysis here: open.substack.com/pub/seamaxwe... #gamesmarketing #gamedev

open.substack.com

Egging On And Falling Off: An Indie Launch That Lost Momentum

How player misalignment, lack of UGC strategy, and low-impact detail pages stalled the success of an otherwise compelling rage game.

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Charlotte 🪻 @theseamaxwell.bsky.social · 16/11/2025

But where are the 24/7 diners in England

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PACS - Post Apocalypse Courier Service @pacs-game.bsky.social · 12/11/2025

Teamwork. Chaos. Questionable driving skills. Welcome to PACS!

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Charlotte 🪻 @theseamaxwell.bsky.social · 12/11/2025

Microsoft CEO said the core competitor of gaming is short-form video: “Gaming’s competition is not other gaming. Gaming’s competition is short-form video.” Not sure I agree. Short-form video has refreshed game marketing in the right way. Thoughts? #gaming #gamemarketing #gamedev

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Charlotte 🪻 @theseamaxwell.bsky.social · 10/11/2025

I cannot BELIEVE that Rhapsody: A Musical Adventure is on Steam About to relive my childhood 🎺

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PACS - Post Apocalypse Courier Service @pacs-game.bsky.social · 10/11/2025

If the truck still runs, it’s an upgrade!

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RACCOIN @raccoingame.bsky.social · 10/11/2025

🎉 THE RACCOIN DEMO IS LIVE! 🎉 Push coins, stack towers, spin the wheel, and score BIG COMBOS! Oh, and silly me! Did I forget to mention I’ve also added a GLOBAL CHALLENGE! To find out more, play on Steam! #roguelike #demo #indiegame

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Charlotte 🪻 @theseamaxwell.bsky.social · 09/11/2025

Ever burnt budget on a big creator who just… didn’t move the needle? 🙃 Micro creators are reshaping game marketing with better engagement and real communities. Here's how to use them as your secret weapon. 👇 open.substack.com/pub/seamaxwe... #gamemarketing #gamedev #substack

open.substack.com

Why Micro-Influencers Are Your Game's Secret Marketing Weapon

Big audiences don’t guarantee big results. Here’s why the most effective game marketing is coming from creators with 5k followers, not 5 million.

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Charlotte 🪻 @theseamaxwell.bsky.social · 08/11/2025

The Shop Keeper Event on Steam is a dangerous place for my wallet 🙃

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RACCOIN @raccoingame.bsky.social · 07/11/2025

🎉 IT’S HAPPENING! 🎉 The RACCOIN demo is coming November 10th! Expect more coins, more chaos, and more combos. Mark your calendars! #roguelike #indiegame #demo

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