iiinova — where your digital self keeps evolving

The Notlanders @thenotlanders.bsky.social · 01/09/2026

Martin turns 30 this week 🥳 So we're celebrating with a 30% discount of Fail Fail Succeed! Go wish him a happy birthday by dropping a wishlist, pick up the game, or if you've already done all of the above... leave a review 😉 #indiedev #puzzlegame store.steampowered.com/app/3816180/...

store.steampowered.com

Save 30% on Fail Fail Succeed on Steam

Logic driven puzzle platformer set in an uncomfortable dream world, where failures let you pave the way through a deadly environment. Fail, reflect and uncover the way out, while finding quiet comfort...

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The Notlanders @thenotlanders.bsky.social · 17/07/2026

It's easier than ever to find some good deals on Swedish games, as the Games Made In Sweden sale is currently featured on the front page of Steam! 🫎🇸🇪 Do check us and our fellow Swedes out if you haven't already!👇 store.steampowered.com/sale/gamesma...

store.steampowered.com

Games Made in Sweden Sale 2026

Historic deals featuring the biggest games from Sweden

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The Notlanders @thenotlanders.bsky.social · 12/07/2026

Did you know Fail Fail Succeed was made in Sweden? 🇸🇪 Well now you do! And that's why we're participating in Games Made in Sweden, with 40% off for the duration of the event! Check us and our fellow Swedes out over on Steam 🫎🇸🇪🎮: store.steampowered.com/sale/gamesma... #gamedev #sweden #indiedev

Games Made in Sweden hosted by Swedish Games Industry event art with Fail Fail Succeed key art.

Games Made in Sweden hosted by Swedish Games Industry event art, from July 12 - July 26

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The Notlanders @thenotlanders.bsky.social · 08/07/2026

If you visited Fail Fail Succeed on Steam in the past weeks will have noticed the broadcast. The host is Martin's girlfriend 💖 It's her first time "streaming", and she's not really a gamer. But we really think she did a great job! Check her recording: steamcommunity.com/broadcast/wa... #indiedev

store.steampowered.com

Save 40% on Fail Fail Succeed on Steam

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The Notlanders @thenotlanders.bsky.social · 08/07/2026

Tomorrow the Steam Summer Sale ends! Now is the time to have a last browse if you've had your eyes on something! Fail Fail Succeed is included there, but if now isn't the time, drop a wishlist and you won't miss the next discount! store.steampowered.com/app/3816180/... #indiegamedev #puzzlegame

store.steampowered.com

Save 40% on Fail Fail Succeed on Steam

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The Notlanders @thenotlanders.bsky.social · 25/06/2026

Today the #SteamSummerSale begins, and you know what that means? Games at great prices, including Fail Fail Succeed! 🤖💖🐕 As of right now you can snatch it up at 40% off, and get yourself a sweet evening of solving puzzles. Check it out! store.steampowered.com/app/3816180/... #indiedev #puzzlegame

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Reposted by The Notlanders

Sparrowland @sparrowland.bsky.social · 12/06/2026

The Tragedy at Deer Creek, the game my brother and I poured our hearts into, sitting in Steam's "Popular New Releases" just 2 days after launch. We toasted in plain black coffee.☕ 👉https://store.steampowered.com/app/2771220/The_Tragedy_at_Deer_Creek/ Skål!🍻

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The Notlanders @thenotlanders.bsky.social · 12/06/2026

Martin announced a break from posting shorts a while back, but then he fell sick, lost his voice, and got bogged down with work... and the break got longer than intended. 😥 BUT NOW HE'S BACK 🎉, and hopefully the schedule won't be interrupted going forward! 📆

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Reposted by The Notlanders

So Many Games @somanygames.co.uk · 11/06/2026

We have five #Steam keys to give away for the logic driven puzzle platformer - Fail Fail Succeed. To enter: - repost this post - comment with a recent success you've had, big or small. This closes 14th June '26, 8pm (UK) Steam page: store.steampowered.com/app/3816180/... Watch the trailer ⬇️

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The Notlanders @thenotlanders.bsky.social · 13/05/2026

Thank you @indiechris.bsky.social for trying out Fail Fail Succeed! Some very kind words and great feedback, not to mention an entertaining video! Seriously, go check it out folks! youtu.be/OwBBK1lows8?... #indiegame #puzzlegame

youtu.be

A Game Where You Have to Lose to Win - Fail Fail Succeed - First Look

YouTube video by Indie Chris

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Reposted by The Notlanders

Mael Duin 🧩 @maelduinplays.bsky.social · 13/05/2026

Tomorrow we'll break time, fail and fail again! Not sure about 'succeed', though, that's uncharted territory: 🤖 Timefract (by @alteemor.bsky.social) 🐕 Fail Fail Succeed (by @thenotlanders.bsky.social) See you LIVE on YouTube❤️+💜Twitch #puzzlegame #indiegame #livestream #timefract #failfailsucceed

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Reposted by The Notlanders

ComicBuzz @comicbuzz.bsky.social · 04/05/2026

Fail Fail Succeed to Release on Steam May 12th comicbuzz.com/fail-fail-su... @thenotlanders.bsky.social #indiedev #indiegame #gaming #videogames

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The Notlanders @thenotlanders.bsky.social · 19/12/2025

Despite being delayed by illness and other unforeseen circumstances, the Demo Update is finally live! 🎉 If you got caught on the tutorial before, consider giving it another shot! We hope that the overhaul has improved it a lot! 🎮 store.steampowered.com/app/4072000/... #indiegames #gamedev

store.steampowered.com

Fail Fail Succeed Demo on Steam

Puzzle your way through this demo, embrace failure, and learn to use it as your most important tool. Pick up orbs and change what you leave behind when you fail. Fail and fail again in order to succee...

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The Notlanders @thenotlanders.bsky.social · 12/11/2025

After a day of travel, and some minor sight seeing things are all set up (even more so than in the pictures!) in Berlin, and we're ready for 4 days of exhibiting and meeting people! Will you be there? #gamesground #gamesgroundBerlin #indiedev

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The Notlanders @thenotlanders.bsky.social · 20/10/2025

And just like that Steam Next Fest is over. We did just about everything wrong this time, but the results have been wonderful nonetheless! People playing, Wishlists added, and feedback given. Thank you to everyone who made this milestone feel so so good! #gamedev #indiedev #firstgame

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The Notlanders @thenotlanders.bsky.social · 16/10/2025

Tonight we hosted a pre-alpha play test of our unannounced project! 📸 (we forgot to document with pictures...) Great turn out, great people, great feedback! Thank you to everyone who attended! Your feedback was awesome and will help us continue to improve! 🙏 #gamedev #indiegamedev #indiegames

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The Notlanders @thenotlanders.bsky.social · 13/10/2025

Next Fest is live! We hope all our fellow devs out there got their demos up in time, and that all players are ready to try all sorts of upcoming titles! If you haven't checked out Fail Fail Succeed, consider doing so this week! store.steampowered.com/app/4072000/... #gamedev #indiedev

store.steampowered.com

Fail Fail Succeed Demo on Steam

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The Notlanders @thenotlanders.bsky.social · 11/10/2025

Celebrating the release of the Fail Fail Succeed Demo with some zoomies in the autumn sun, and a (well deserved) break from the computer screen! Hope everyone is having a good weekend, and are all geared up for the upcoming Next Fest! #gamedev #indiedev #dog

A pixel art dog and a pixel art character, from the game Fail Fail Succeed, running towards each other against a dark star filled background. Mirroring the other photo from real life.

Eira, a dog, and a girl running towards each other in the autumn sun, mirroring the pixel art sequence from Fail Fail Succeed. A picture taken from todays celebratory zoomies.

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The Notlanders @thenotlanders.bsky.social · 10/10/2025

Our first ever build on Steam is live! Get a head start on Next Fest and check out the Fail Fail Succeed Demo! store.steampowered.com/app/4072000/... Any feedback is more than welcomed, good, bad or neutral! #indiedev #gamedev #puzzlegame #nextfest

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The Notlanders @thenotlanders.bsky.social · 28/09/2025

After blood sweat and tears an updated trailer is live! They do keep getting better don't they? But sure doesn't seem to get any easier. Any and all reactions or feedback is welcomed 🙏 #gamedev #indiedev #puzzlegame #gametrailer youtu.be/X0PwU37ju4M

youtu.be

Fail Fail Succeed — Pre-Launch Trailer (2025)

YouTube video by The Notlanders

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The Notlanders @thenotlanders.bsky.social · 19/09/2025

While scary to talk about, Fail Fail Succeed came about at a time when I was doing really bad. The mechanics, visuals and more were originally "metaphors" to help me make sense of it. We posted about it on Tiktok, if you'd like to hear more. /Martin vm.tiktok.com/ZNdpBm3R8/ #gamedev #indiedev

vm.tiktok.com

TikTok - Make Your Day

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The Notlanders @thenotlanders.bsky.social · 18/09/2025

Video/audio has been a source of anxiety for us. Probably the hardest thing about this indie journey of ours, and with everything else... we slacked off… But no more! Are you on Tiktok? Interested in #indiedev / #gamedev? Stop on by and lend us some moral support?🙏 www.tiktok.com/@thenotlande...

tiktok.com

As advertised, the follow up! We're finally feeling like we're back on track, and we're so excited to soon bring Fail Fail Succeed live for anyone to play. Check it out on Steam or stay tuned for tom...

TikTok video by the Notlanders

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The Notlanders @thenotlanders.bsky.social · 13/09/2025

This is Neo 🐕 a happy husky boy about as talkative, energetic and loving as they come. He too can be your guide in Fail Fail Succeed, if you so please! Do you know of a dog that needs to be in a game? Hit us up and Martin will work his pixel-fu! 👾🎮 #dog #gamedev #indiedev #screenshotsaturday

Neo, a happy talkative husky, in pixelated format. He's standing on a platform in Fail Fail Succeed, above the main character in sand-transformation.

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The Notlanders @thenotlanders.bsky.social · 08/09/2025

This is Eira 🐕 She's Martin’s dog, our unofficial third team member, and the original companion in Fail Fail Succeed. Without her there likely wouldn’t have been a game. If you have a dog and want to see it in a game, Martin will do his best to pixelate them! 🎮 #dog #gamedev #indiedev #puzzle

Eira, a beige mixed breed standing on a stone with a banner with her name and a pixel art version of her

a pixel art version of Eira, a beige mixed breed, barking from a cliff of ice , with a dark sky and stars in the background.

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The Notlanders @thenotlanders.bsky.social · 04/09/2025

🥳 It’s Martin's birthday today! 🥳 For his birthday, he only has one wish: more Wishlists! Click on through and Wishlist his creation on Steam, and make his birthday wishes come true! 🔗 store.steampowered.com/app/3816180/... #indiedev #gamedev #birthday #indiegame #wishlistwednesday #videogame

The player character in Fail Fail Succeed with a birthday celebration hat, celebrating with confetti falling from the sky

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The Notlanders @thenotlanders.bsky.social · 30/08/2025

This is Texas🐕 my friend's childhood dog, and one of the good boys and girls you can choose as a companion and guide in Fail Fail Succeed. Do you have a dog you would like to see in a game?🎮 Share it with us, and I will do my very best to make it happen! //M #indiedev #dog #screenshotsaturday

Texas, a black lab mix, with prominent greying on the nose and eyebrows, in pixel form, in the game Fail Fail Succeed, standing on some grass amongst clouds

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The Notlanders @thenotlanders.bsky.social · 29/08/2025

Back from summer break with big news! Fail Fail Succeed is live on Steam! You can Wishlist it today!🎉 Ready to embrace failure as a tool for progress? 🔗Wishlist it here: store.steampowered.com/app/3816180/... Made with love (and lots of failure) by a single developer! 🎮 #indiedev #gamedev

store.steampowered.com

Fail Fail Succeed on Steam

Puzzle your way through islands, embrace failure, and learn to use it as your most important tool. Find transformations and change what it is you leave behind when dying. Fail and fail again in order ...

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The Notlanders @thenotlanders.bsky.social · 12/06/2025

No update in a while now, but progress is being made — promise! It's been too scattered for the usual format, but has resulted in a new build for Fail Fail Succeed being sent off for some external QA. 🎮 In other words, expect some changes to the demo soon! 🙏 #IndieDev #GameDev

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The Notlanders @thenotlanders.bsky.social · 26/05/2025

Another week, another review ⏪ Mostly addressing QA tickets on FFS, and finally getting around to supporting gamepads again!🎮 We've also laid out a rough roadmap for the coming months, regarding our unannounced project, which means you might be seeing more of that soon!📸 #indiegamedev #gamedev

Week Review, progress between 19/5/2025-26/5/2025.

•Addressing QA Feedback, including improved
UI features and additional bug fixes.
•Climbing added to improve game feel, navigation
and game readability.
•First pass on re-implementing gamepad support.
•New roadmap established for our secondary project,
we might drop some more hints in the future!

The two climbing animation frames used in Fail Fail Succeed displayed next to each other.

The gamepad control scheme displayed in a list.

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The Notlanders @thenotlanders.bsky.social · 19/05/2025

Weekly review to start the week? To be expected by now 😎 A lot of poking, tweaking and external testing — hard to showcase for now sadly, but progress is ticking along! BUT! As of today we're happy to announce that Sergei is back at the office full time! 🎉 #indiegamedev #gamedev #weekreview

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The Notlanders @thenotlanders.bsky.social · 12/05/2025

2 Week Review! Between national holidays and focusing on work we forgot to post here — but work we have! For FFS the focus has been on polishing and improving the UI and improving the game feel. A new build is not quite ready yet, but not far away! 🎮 #indiegamedev #gamedev #weekreview #puzzlegame

Bullet point list of progress between the 28th of April and the 12th of May

A tilted head block falling towards spikes

Character in the midst of a sliding animation, with some dust particles being kicked up

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The Notlanders @thenotlanders.bsky.social · 28/04/2025

Weekly Review ⏪ (albeit a day late) 🎮 Playtesting with the neighbouring studio 🐜 Bug fixes - dogs now loading being the major one 🥪 Lunch with the local game cluster Might not sound like a lot, but let me tell you... that one bug was hard to squish..! #gamedev #indiegamedev #weekreview

Someone just out of frame, playing Fail Fail Succeed on a computer

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The Notlanders @thenotlanders.bsky.social · 25/04/2025

🐜 Bugfixes & minor updates are live on itch! 🎮 You can now reliably switch dogs in the settings, walls don't hit you in the head, and the darkness now creeps up on you & more... Read the changelog or play the (fixed!🤞) demo over at martinzetterman.itch.io/fail-fail-su... #gamedev #indiegamedev

martinzetterman.itch.io

Fail Fail Succeed by MartinZetterman

Puzzle Platformer where failing is a strategic move towards reaching your dog

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The Notlanders @thenotlanders.bsky.social · 20/04/2025

Weekly review ⚒️ 🎮 Pre-release demo published ⏯️ Trailer published 🔈 Held 1 lecture 🐦 Another new challenge level completed 🧩 2 new regular levels This week hasn't been so much about production as it's been about completing milestones. Feels good! #indiegamedev #gamedev #weekreview

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The Notlanders @thenotlanders.bsky.social · 19/04/2025

Sometimes I look at my dog & I have to fight the urge to remove all tutorials. It'd just be a dog silently judging you until you figure things out. Pet owners know this would be authentic gameplay. Try the demo (tutorial included)//M martinzetterman.itch.io/fail-fail-su... #indiegamedev #gamedev

martinzetterman.itch.io

Fail Fail Succeed by MartinZetterman

Puzzle Platformer where failing is a strategic move towards reaching your dog

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The Notlanders @thenotlanders.bsky.social · 17/04/2025

🚨Demo Release🚨 Fail Fail Succeed has a new pre-release demo! It's got dogs, puzzles, and a lot of ways to fail. If you like quiet games with a soft heart & puzzling scenarios, give it a go! martinzetterman.itch.io/fail-fail-su... www.youtube.com/watch?v=sDJF... #indiegamedev #gamedev #puzzlegame

youtube.com

Fail Fail Succeed - Demo Trailer (2025)

YouTube video by Martin Zetterman

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The Notlanders @thenotlanders.bsky.social · 13/04/2025

Another weekly review to keep us honest: 🐕Alt. dog system implemented 🎮New challange level 🏃Improved physics accuracy 🔧Done addressing latest round of external QA ☑️Improved and expanded settings Busy week, side hustles keept us afk a lot, but a new build very very soon! //M #gamedev #indiegamedev

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The Notlanders @thenotlanders.bsky.social · 09/04/2025

The least productive team member is also the only one with a cameo in our puzzle game. Pretty privilege much? 🐕 #indiegamedev #gamedev #puzzlegame #dog

The studio dog sleeping on a jacket in the corner of our office

The studio dog, in pixel art, in the game fail fail succeed

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The Notlanders @thenotlanders.bsky.social · 06/04/2025

Another week comes to an end, and a quick review is in order: ⚒️ 2 workshops attended 🌐 1 day at Boden Game Changer 🔊 1 talk on stage 🎮 5 bugs fixed 🐜 2 bugs found 🧩 1 new puzzle 🦋 Posted on here! A lot of afk time, but still productive! How's everyone else doing? #indiedev #gamedev #weekreview

Screenshot of a pixel character to the left, a laser down the middle, and a bird cage to the right, in a foggy level.

Picture of name tag/ticket, with a finger pointing at "Speaker".

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The Notlanders @thenotlanders.bsky.social · 02/04/2025

Hello world! A quick intro is in order; we’re The Notlanders, a micro-indie studio in northern Sweden! Some quick facts: ✌️We’re a 2-man team 🧩Finishing up a puzzle game 🎮Prototyping a tiny adventure game 🐕Have a cute dog 🖌️Love stylized graphics 🧑‍🤝‍🧑New to here, feeling lost, and looking for friends!

Fail Fail Succeed, a pixel art game, cover art. A boxy character sat on a floating block of dirt with their dog.
Also a screenshot of two 3D frogs, seemingly in an indoors conversation and the text "Unannounced Project" overtop.

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