iiinova — where your digital self keeps evolving

MAPLE Score™ @themaplescore.bsky.social · 8h

A maple leaf can signal Canada. It doesn’t answer every origin question. The new era is about evidence. What’s the MAPLE Score™? #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Canadian grocery aisle filled with products carrying maple-leaf cues, campaign headline and standard ?% MAPLE Score ingredient-origin gauge.

000

MAPLE Score™ @themaplescore.bsky.social · 14h

What product should Canada ask about next? Name the product + store. No guessed scores. Just a better question: What’s the MAPLE Score™? #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Canadian grocery aisle and shopping cart scene asking what product Canada should ask about next, with the standard ?% MAPLE Score ingredient-origin gauge.

000

MAPLE Score™ @themaplescore.bsky.social · 04/10/2026

The new Buy Canadian question belongs right at the shelf: What’s the MAPLE Score™? Make Canadian ingredient content easier to compare. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Grocery-store cracker aisle scene with a shopper selecting a product, campaign headline and standard ?% MAPLE Score ingredient-origin gauge.

000

MAPLE Score™ @themaplescore.bsky.social · 04/10/2026

The grocery shelf is the decision point. Better information can turn Buy Canadian intent into a measurable choice. What’s the MAPLE Score™? #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Frozen-food aisle decision point with two meals compared in front of freezer cases, campaign headline and standard ?% MAPLE Score ingredient-origin gauge.

000

MAPLE Score™ @themaplescore.bsky.social · 03/10/2026

Front-of-pack tells a story. Flip it over for the facts. MAPLE Score™ is about making Canadian ingredient origin easier to compare. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Grocery-store pasta sauce label inspection showing the back of a jar, campaign headline and standard ?% MAPLE Score ingredient-origin gauge.

000

MAPLE Score™ @themaplescore.bsky.social · 03/10/2026

“Made in Canada” is useful information. Ingredient origin is another question. The new Buy Canadian question: What’s the MAPLE Score™? #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Grocery-store yogurt decision point with a tub held at the refrigerated shelf, campaign headline and standard ?% MAPLE Score ingredient-origin gauge.

010

MAPLE Score™ @themaplescore.bsky.social · 02/10/2026

Don’t guess at the shelf. Ask. Ingredient origin should be easy to compare product to product. What’s the MAPLE Score™? #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Grocery-store snack bar decision point with two bars held at the shelf, campaign headline and standard ?% MAPLE Score ingredient-origin gauge.

133

MAPLE Score™ @themaplescore.bsky.social · 02/10/2026

Canadian-owned and Canadian ingredients are different facts. The new era of Buy Canadian makes the distinction visible. What’s the MAPLE Score™? #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Grocery-store soup decision point comparing two cans, with the campaign headline and the standard ?% MAPLE Score ingredient-origin gauge.

020

MAPLE Score™ @themaplescore.bsky.social · 01/10/2026

Two granolas can both look like a Canadian choice. The better question: how much of the ingredient content is Canadian? What’s the MAPLE Score™? #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Grocery-store granola decision point with two packages compared at the shelf, the campaign headline and the standard ?% MAPLE Score ingredient-origin gauge.

010

MAPLE Score™ @themaplescore.bsky.social · 01/10/2026

Two pasta sauces. One shelf. The new Buy Canadian question isn’t just “Is it Canadian?” It’s: how Canadian are the ingredients? What’s the MAPLE Score™? #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Grocery-store pasta sauce decision point with two jars held at the shelf, the headline “The New Era of Buy Canadian is Here,” the question “What’s the MAPLE Score™?”, and the standard ?% MAPLE Score ingredient-origin gauge.

000

MAPLE Score™ @themaplescore.bsky.social · 30/09/2026

What product should Canada ask about next? Tell me the product and where you saw it. No guessed scores. Just a better question. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Phone Notes screen asking “What product should Canada ask about next?” and inviting people to name the product and where they saw it, with a small MAPLE Score™ mark.

000

MAPLE Score™ @themaplescore.bsky.social · 29/09/2026

How do we know if it’s working? Keep score. Products. Sourcing. Capacity. Dependencies. Start with evidence, not vibes. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Worn hockey strategy board reading “How do we know if it’s working? Keep score.” followed by Products, Sourcing, Capacity and Dependencies, with a small MAPLE Score™ gauge.

010

MAPLE Score™ @themaplescore.bsky.social · 28/09/2026

Made with Local grew from farmers’ markets to its own Windsor, NS facility and a national Canadian supplier network. A strong provenance story. Not a MAPLE Score participant. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Notebook note explaining Made with Local’s growth from farmers’ markets to its own Windsor, Nova Scotia manufacturing facility and a national Canadian supplier network, sourced to ACOA.

010

MAPLE Score™ @themaplescore.bsky.social · 27/09/2026

Bank of Canada: Canadian-classified food spending rose about 2 percentage points in March 2025 vs. January. Their GS1 origin proxy was imperfect. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Notebook summary of Bank of Canada research showing an approximately two-percentage-point shift toward Canadian-classified food spending and noting the limits of the GS1 origin proxy.

020

MAPLE Score™ @themaplescore.bsky.social · 26/09/2026

Sprague says its Canadian canning story began in Prince Edward County in 1925 and that it sources locally and from Canada whenever possible. Not a MAPLE Score participant. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Notebook note reading “100 years of Canadian canning,” summarizing Sprague Foods’ 1925 Prince Edward County history and Canadian sourcing where possible.

032

MAPLE Score™ @themaplescore.bsky.social · 25/09/2026

Three Farmers says provenance should be traceable: show customers where food came from and how it was made. Worth highlighting. Not a MAPLE Score participant. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Notebook note reading “Provenance should be traceable,” summarizing Three Farmers’ public traceability philosophy and citing Three Farmers.

111

MAPLE Score™ @themaplescore.bsky.social · 24/09/2026

A percentage by itself isn’t enough. Methodology. Documentation. Review. If we’re going to keep score, the score has to mean something. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Minimal professional note reading “A provenance number only matters if you trust the evidence behind it,” followed by Methodology, Documentation and Review, with a small MAPLE Score™ mark.

020

MAPLE Score™ @themaplescore.bsky.social · 23/09/2026

What does the maple have to do with the Canada we need to become right now? Deeply rooted. Quietly useful. Resilient through every season. It adapts without losing what it is. As the world changes, Canada can grow stronger without losing who we are. #CanadaStrong #MapleScore

A mature maple tree in brilliant autumn colours beside a Canadian lake, with the words: Why did the maple become Canada’s symbol — and why does it still feel so right in this moment? Rooted here. Resilient through every season.

010

MAPLE Score™ @themaplescore.bsky.social · 23/09/2026

You know the hockey score. What’s the Maple Score™? If something matters, measure it. MAPLE Score™ applies that instinct to Canadian ingredient content. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Worn hockey-style whiteboard reading “You know the hockey score. What’s the Maple Score™?” with a small MAPLE Score™ gauge.

000

MAPLE Score™ @themaplescore.bsky.social · 23/09/2026

Want to support Canadian food businesses? Start with clarity. MAPLE Score™ is being built to show Canadian ingredient origin as a clear percentage by weight—while keeping processing and ownership separate. What’s the Maple Score™? #BuyCanadian #MapleScore #CanadianFood

Canadian farm-market scene at sunset with fresh produce, a Canadian flag and MAPLE Score™ messaging asking consumers, “What’s the Maple Score™?”

000

MAPLE Score™ @themaplescore.bsky.social · 22/09/2026

“Made in Canada” means the last substantial transformation happened here. It does not necessarily mean every ingredient is Canadian. Source: CFIA. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Organic note graphic explaining that “Made in Canada” does not necessarily mean every ingredient is Canadian, citing the Canadian Food Inspection Agency.

100

MAPLE Score™ @themaplescore.bsky.social · 22/09/2026

Agreed. Canada will never be famous for growing bananas, mango, pineapple etc.. 1. I trust that Canadians fully get that. 2. The goal isn’t to isolate ourselves from the rest of the world but rather to strengthen our country’s capacity. Thanks for making the point

010

MAPLE Score™ @themaplescore.bsky.social · 22/09/2026

Canadian-owned. Processed in Canada. Canadian ingredients. Three different facts. MAPLE Score™ focuses on the ingredient question. #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Minimal note graphic reading “Canadian-owned ≠ Canadian ingredients,” separating ownership from ingredient origin, with a small MAPLE Score™ mark.

130

MAPLE Score™ @themaplescore.bsky.social · 21/09/2026

BUY CANADIAN meets BUSINESS 101: WHAT GETS MEASURED, GETS MANAGED. MAPLE Score™ starts with the product. The MAPLE Registry™ builds the evidence base. What’s the Maple Score™? #CanadaStrong #BuyCanadian #BuildCanadian #TeamCanada #OneCanadianEconomy #ElbowsUp #CdnPoli #MapleScore

Whiteboard reading: BUSINESS 101: WHAT GETS MEASURED, GETS MANAGED. Small MAPLE Score™ branding appears in the lower-right corner.

000

MAPLE Score™ @themaplescore.bsky.social · 20/09/2026

Buy Canadian isn't necessarily a yes/no question. Ownership, processing and ingredient origin are different facts. MAPLE Score™ focuses on the Canadian share of the ingredients. What’s the Maple Score?

Handwritten note reading, “Buy Canadian isn’t a yes/no question,” followed by Company, Processing and Ingredients as three different facts. A small MAPLE Score™ cue asks how Canadian the ingredients are.

000

MAPLE Score™ @themaplescore.bsky.social · 20/09/2026

What’s the Maple Score? How much of the ingredient content in the food you choose is Canadian? Ask it where you shop. Ask it where you eat. MAPLE Score™ CANADA, ASK THE QUESTION.

000

MAPLE Score™ @themaplescore.bsky.social · 19/09/2026

I took a simple question to the Senate: How Canadian is our food, really? I introduced MAPLE Score™ — a way to show a food product’s Canadian ingredient content by weight. If we’re serious about buying Canadian, we should be able to measure it. What’s the Maple Score™?

000

MAPLE Score™ @themaplescore.bsky.social · 19/09/2026

When you say “Buy Canadian,” what do you mean first? Canadian-owned? Processed in Canada? Canadian ingredients? MAPLE Score™ focuses on ingredient origin. Curious how people here think about the distinction.

Handwritten note asking, “When you buy Canadian, what do you check first?” with three unchecked options: Canadian-owned, made or processed here, and Canadian ingredients. A small MAPLE Score™ mark notes that MAPLE Score looks at the ingredient question.

010

MAPLE Score™ @themaplescore.bsky.social · 19/09/2026

Pass the potatoes. Pass the bread. Pass the question. What’s the Maple Score? How much of the ingredient content in the food you’re sharing is Canadian?

000

MAPLE Score™ @themaplescore.bsky.social · 18/09/2026

Canadian-owned. Processed in Canada. Canadian ingredients. Those are three different facts. MAPLE Score™ focuses on Canadian ingredient origin by weight. What’s the Maple Score?

A clean red, black and white graphic lists ‘CANADIAN-OWNED,’ ‘PROCESSED IN CANADA’ and ‘CANADIAN INGREDIENTS,’ followed by ‘THREE DIFFERENT FACTS.’ The established MAPLE Score gauge shows ?%.

000

MAPLE Score™ @themaplescore.bsky.social · 18/09/2026

What’s the Maple Score? We’re developing a percentage measure of Canadian ingredient content, by the weight of ingredients going into production. That’s distinct from processing location and brand ownership. MAPLE Score™

000

MAPLE Score™ @themaplescore.bsky.social · 17/09/2026

Trying to buy Canadian? Look one step deeper. Where did the ingredients in that food come from? MAPLE Score™ is being built to make that question easier to answer. What’s the Maple Score? #BuyCanadian

A generic grocery package sits in a shopping cart beneath the words ‘TRYING TO BUY CANADIAN? LOOK ONE STEP DEEPER.’ Beside it is the red maple-leaf MAPLE Score gauge showing ?%, MAPLE SCORE™ and ‘What’s the Maple Score?’

030

MAPLE Score™ @themaplescore.bsky.social · 17/09/2026

Chaque but compte. Les ingrédients canadiens aussi. Quelle part des ingrédients de ce produit vient du Canada ? Quel est son Maple Score™ ?

010

MAPLE Score™ @themaplescore.bsky.social · 16/09/2026

One more question for your grocery list: What’s the Maple Score? Milk, bread, dinner—and a little curiosity about the Canadian ingredients in the basket.

010

MAPLE Score™ @themaplescore.bsky.social · 15/09/2026

Open your fridge. Pick one food. You know whether you like it. How much of its ingredient content is Canadian? What’s the Maple Score?

View from inside an open fridge toward a woman considering its contents: eggs, milk, vegetables, apples and food containers. The headline reads “OPEN YOUR FRIDGE.” Below are the red maple-leaf gauge showing ?%, MAPLE SCORE™ and “What’s the Maple Score?”

020