iiinova — where your digital self keeps evolving

Lowe Group @thelowegroup.bsky.social · 29/07/2025

“Reddit is in the water,” Pat Allen likes to say. This week Finfluential goes deep on just how ubiquitous Reddit is—and where it’s exerting influence. lnkd.in/dNSXanjW

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Lowe Group @thelowegroup.bsky.social · 24/07/2025

Is anyone out there working on becoming the "Trump account" guru? @rocktheboatmktg.bsky.social does some speculating on what it would take, in the latest Finfluential post. bit.ly/46WKCNW

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Lowe Group @thelowegroup.bsky.social · 23/07/2025

There’s the kind of financial PR that involves posting press releases and gatekeeping media requests. Then there’s the other kind of PR that’s strategic—market introductions, changing the narrative, M&A @jodylowepr.bsky.social wrote about the 2nd kind. www.advisorperspectives.com/articles/202...

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Lowe Group @thelowegroup.bsky.social · 16/07/2025

We launched a Substack newsletter today—Finfluential. It’s our way of getting a handle on all the new influences that are out there worth paying attention to, and ideally early. The back story on the Lowe Group blog: bit.ly/40ZuIP0 finfluential.substack.com

finfluential.substack.com

Finfluential | Pat Allen | Substack

Who's breaking out in the investment industry? We're influence-spotting. Click to read Finfluential, a Substack publication.

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Reposted by Lowe Group

Pat Allen @rocktheboatmktg.bsky.social · 03/04/2025

#econsky at its best this week. See this guide from @aaronsojourner.org for starter packs and lists. #tariffs

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Lowe Group @thelowegroup.bsky.social · 02/04/2025

How much does AI search know—and get right about investment firms and their products? Pat Allen goes deep in the latest Lowe Group blog post. lowecom.com/insights/blo...

lowecom.com

The specific considerations for investment brands in AI search | Lowe Group

PR efforts to date should benefit the brand, but LLMs are struggling reading many mutual fund, ETF product pages.

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Lowe Group @thelowegroup.bsky.social · 20/03/2025

The news is giving lots to talk about--and investment podcasters are making the most of it. Check out the 8 shows we've just added to our insider's list of investment podcasts. 116 and counting! lowecom.com/insights/blo...

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Lowe Group @thelowegroup.bsky.social · 04/03/2025

Interviews by email are not always a good idea, says @jodylowepr.bsky.social in this week's Lowe Group blog post. Making a bigger investment in time and connection leads to richer, more engaged interviews. bit.ly/3QIMMaD

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Interviews by email? Not always a good idea | Lowe Group

Making a bigger investment in time and connection leads to richer, more engaged interviews.

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Lowe Group @thelowegroup.bsky.social · 27/02/2025

The introduction of ETFs as a product line requires asset management marketers to speak more directly to the retail investor than ever before. @rocktheboatmktg.bsky.social comments in today’s Lowe Group post. bit.ly/41h5KKj

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ETFs adoption by retail investors accelerates fund marketing’s rotation to B2C | Lowe Group

Asset management websites, in particular, increasingly serve professional and retail investors.

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Lowe Group @thelowegroup.bsky.social · 25/02/2025

Active #ETFs were the focus at last week's CFA Society of Chicago discussion. The panel featured Ben Johnson, CFA as moderator and Rob Harvey, Michelle Mikos, Alisa Maute and Robert J. Marrocco. Check out @jodylowepr.bsky.social and @rocktheboatmktg.bsky.social's takeaways: bit.ly/438RzJR

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Home offices’ growing interest in active ETFs | Lowe Group

CFA Society of Chicago/Women in ETFs panel discussion provides an update on national account gatekeeper due diligence

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Lowe Group @thelowegroup.bsky.social · 12/02/2025

The ink is barely dry on 2025 market and economic forecasts and, in many cases, they need to be revised or updated. Read what @jodylowepr.bsky.social says about how to leverage what you have—and the opportunity to get added engagement with your updates. bit.ly/4hAWuaS

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Uh-oh, your 2025 market outlook’s already out of date | Lowe Group

Updates, revisions, interim commentaries—all offer additional opportunity to advance your perspective and drive engagement.

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Lowe Group @thelowegroup.bsky.social · 05/02/2025

The news has been serving up daily reminders of why it makes sense to anticipate and prepare for crisis communications. In our latest Lowe Group post, @jodylowepr.bsky.social elaborates on what's in a crisis toolkit. bit.ly/3WQc8qJ

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The crisis communications toolkit for investment firms | Lowe Group

Whether it's the death of a founder or key exec, a regulatory lapse, a fraud or financial crime, a data breach or workplace violence, you need to be prepared.

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Reposted by Lowe Group

Pat Allen @rocktheboatmktg.bsky.social · 05/02/2025

Yay! Great enhancement from Feedly to be able to read Bluesky in the feed reader. Game changer!

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Lowe Group @thelowegroup.bsky.social · 14/01/2025

When looking for a financial PR/digital strategy partner, you need to do your due diligence. We’ve just redesigned our website to help asset managers, ETF issuers, wealth managers with that. bit.ly/4fWn7p1

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Lowe Group @thelowegroup.bsky.social · 02/01/2025

@jodylowepr.bsky.social is back with her annual list of book recommendations for investment communication pros. lowecom.com/2025/01/02/2... #TheLoweDown #FinancialPR #InvestmentCommunications

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Lowe Group @thelowegroup.bsky.social · 18/12/2024

Warmest wishes for a wonderful holiday!🎄❄️

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Lowe Group @thelowegroup.bsky.social · 13/12/2024

In honor of Praxis Mutual Funds Ugly Sweater Day, our office wore our best ugly sweaters. Praxis will donate $1,000 (up to $5,000 total) to WNC Strong and MountainBizWorks for every 100 likes on one of its Ugly Sweater posts or posts using the #GetUgly4Good hashtag.

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Lowe Group @thelowegroup.bsky.social · 10/12/2024

@jodylowepr.bsky.social Lowe and Greg Joslyn are ready to greet the media at the Allspring Global Investments 2025 Outlook Media Luncheon today in Manhattan. #assetmanagement

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Lowe Group @thelowegroup.bsky.social · 06/12/2024

We had a great evening sponsoring the Milwaukee Press Club's Meet the Media event! It was a fantastic opportunity to connect with our #MKE press community & meet some new faces. Lowe Group's own Greg Joslyn even got to showcase his mixology skills during his “celebrity bartending” shift. 🎉

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Lowe Group @thelowegroup.bsky.social · 04/12/2024

Hey new Bluesky friends, how do you react when your firm makes news—but for all the wrong reasons? Here are some ideas on how to rebuild your reputation from @jodylowepr.bsky.social: lnkd.in/gK3DDx6K #TheLoweDown #FinancialPR #CrisisCommunications

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Lowe Group @thelowegroup.bsky.social · 03/12/2024

Looking for some recommendations on who to follow on Bluesky? Try our starter pack of investment media reporters and editors! Should you be on the list? Let us know, we're happy to see this network grow. #finsky #fintwit go.bsky.app/JhdvpfH

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